EP 272: Crisis Proof Your Business w/ Mike Swenson

What would you do if your business faced a crisis tomorrow?

In this episode, we sit down with PR strategist and crisis expert Mike Swenson, founder of CrisisTrak, to break down the 5-step system every entrepreneur needs to be ready for their worst day in business.

From social media slip-ups to legal issues, wire fraud, and brand-threatening headlines — Mike explains how to prepare, respond, and communicate effectively under pressure.

Whether you’re a solo founder or leading a team of 50+, this episode gives you the blueprint to protect your brand, your people, and your bottom line.

We cover:

✔️ What to say and who to say it to when crisis hits

✔️ How to map out risks before they take you down

✔️ The #1 mistake entrepreneurs make under pressure

✔️ Why crisis planning impresses investors and retains top talent

✔️ Real-life examples from political offices to global brands

Learn more about Mike: 🔗 https://crisistrak.com 🔗 https://linkedin.com/in/mikeswenson1