Entrepreneurs United

Crissy Connor, a visibility strategist and business coach joins the podcast to discuss the importance of visibility for entrepreneurs. Crissy shares her three key principles of visibility: seeing yourself first, taking actions to be seen, and ensuring your audience feels seen. She emphasizes being intentional with content, serving and supporting your audience, and using techniques to make your audience feel understood. Crissy also touches on the importance of authenticity, using AI as a supportive tool, and establishing a CEO state for better productivity. Tune in for valuable insights on how to enhance your social media presence and build genuine connections with your audience. Don't miss Crissy's tips on leveraging video content, managing algorithms, and creating a credible, lasting impact.00:00 Introduction to Visibility01:06 Common Mistakes in Visibility02:51 The Three Pillars of Visibility04:51 Understanding Audience Engagement06:58 The Role of Algorithms in Visibility12:51 Authenticity and Imperfection in Content14:30 Leveraging AI for Content Creation16:01 Building Trust in a Digital World19:45 The Power of Overdelivering23:58 Balancing Social Media and Business31:39 The Role of AI in Business36:50 Final Thoughts on CEO State

Andrew Poles, an executive coach with over 20 years of experience, discusses the critical balance between success and fulfillment, the importance of structure to manage entrepreneurial demands, and the vital role of leadership. Dive into thought-provoking insights on transforming identity, enhancing communication, and maintaining integrity in business. Ideal for entrepreneurs seeking practical guidance on scaling their businesses without compromising their well-being.

Why Great Products Need More Than Just Themselves: Strategies for Entrepreneurial SuccessJoe Candido, co-founder of the Executive Crash Course and founder of Fifth Element Associates, describes the crucial elements needed for entrepreneurial success beyond just having a great product. Joe emphasizes the importance of having a well-thought-out strategy, a go-to-market plan, and effective outbound selling techniques. The discussion also delves into the concept of the 'fifth element' in business growth, practical coaching methods for sales teams, and navigating the complexities of scaling a business up while maintaining core values. If you're an entrepreneur looking to unlock the secrets to sustained growth and effective leadership, this episode is a must-watch!00:00 The Myth of 'Build It and They Will Come'00:29 Introduction to the Entrepreneurs United Podcast00:44 What is the Fifth Element?01:18 Components of the Fifth Element02:24 Challenges Entrepreneurs Face03:16 The Importance of a Go-to-Market Plan04:03 Understanding Your Market and Value Proposition05:34 Case Study: Starbucks Experience06:54 Live Case Example: Growing a Construction Company08:30 Navigating Growth and Scaling Challenges11:15 Aligning with the Right Customers13:50 Balancing Customer Requests and Core Competencies16:04 Customer Collaboration and Trust17:42 The Imperfection of Life and Projects17:56 Introduction to Leadership Selling18:04 Target Audience and Purpose of the Book19:14 Sales Management Challenges and Solutions20:28 The Importance of Coaching in Sales24:08 B2B vs. B2C Sales Strategies25:17 Actionable Advice for Entrepreneurs25:50 Conclusion and Final Thoughts26:15 Post-Interview Discussion: Leveraging Technology in Sales28:06 The Importance of Customer Feedback29:07 Time Management and Prioritization for Entrepreneurs36:34 Final Reflections and Future Topics

In this episode, we explore a message for entrepreneurs who have reached a level of mastery and stability in their business. At the 3 to 5-year mark, many entrepreneurs may feel the itch for a new challenge. Learn why it's important to avoid self-sabotage by not creating unnecessary chaos and discover how you can apply your business skills to causes that resonate deeply with you. Finding fulfillment can go beyond just growing another business—consider contributing to something that aligns with your values and passions.00:00 Introduction: Finding Your Cause13:48 Mastering Your Business14:02 Avoiding Self-Sabotage14:11 Applying Business Skills to a CauseJoin us in Winston-Salem @ the 2025 EUEE

Jenn Lever, President of Baxter Brewing Co., shares how she’s leading one of Maine’s top craft breweries with heart, grit, and bold innovation. From a major brand overhaul to launching Delta-9 beverages and navigating the Lewiston shooting crisis, Jenn opens up about what it really takes to grow a purpose-driven business in a rapidly shifting industry. She breaks down what most people don’t know about beer, why women are the future of craft, and how real leadership means embracing mistakes and trusting your team. If you’re into entrepreneurship, modern leadership, or just really good beer—this one’s for you.00:00 Introduction and Resilience00:44 Meet Jenn Lever: President of Baxter Brewing Company01:14 The Rebranding Journey of Baxter Brewing05:25 Craft Beer Passion and Challenges14:57 Crisis Management: Lewiston-Auburn Shooting21:50 Future Strategies and Market Insights31:09 Closing Thoughts and Reflections32:21 Hosts' Takeaways and Final Thoughts

🎙️ Reclaim Your Edge: Health Strategies for Purpose-Driven LeadersHealth expert Justin Roethlingshoefer joins us to share how entrepreneurs can regain energy, clarity, and longevity by understanding the language of the body. From HRV to glucose to mindset, this episode is a masterclass in proactive, personalized health. High performance today. Longevity tomorrow.⏱ Highlights: Burnout red flags, health KPIs, fasting insights, & Justin’s powerful near-death turning point.

Five-time bestselling author and business growth expert Ursula Mentjes shares her insights on how to create and shift beliefs using Neurolinguistic Programming (NLP) to achieve quantum revenue growth. Learn about common limiting beliefs entrepreneurs face, like the fear of being a pushy salesperson, and practical hacks to overcome them. Explore the importance of clarity in goal-setting, and discover how AI innovation can drive business success. Don't miss Ursula's transformative strategies for scaling your business while working less!00:00 Introduction to Creating New Beliefs00:49 Meet Ursula Mentjes: Business Coach and Strategist01:13 Understanding Neurolinguistic Programming (NLP)02:13 Common Limiting Beliefs in Entrepreneurs02:36 Case Study: Overcoming Sales Resistance04:08 The Process of Shifting Beliefs with NLP07:05 The Power of 'I Am' Statements08:17 Identifying and Overcoming Limiting Beliefs09:35 Setting and Achieving One Great Goal13:15 Personal Insights and Methodologies17:57 Addressing Limiting Beliefs18:02 Exploring Imposter Syndrome18:29 Overcoming Imposter Syndrome19:16 Personal Experiences with Imposter Syndrome26:21 The Role of Childhood in Limiting Beliefs28:21 Excitement About AI30:56 Concluding Thoughts and ReflectionsConnect with Ursula

John St. Pierre and Rich Hoffmann dive deep into key takeaways from their private coaching sessions. Rich kicks off the conversation by sharing a conflict resolution technique that helps de-escalate tension and improve communication within teams. They also explore the importance of understanding who the decision-maker in a business hierarchy and the value of quarterly offsite meetings for building a stronger organizational culture. John shares insights into optimizing financial efficiency by scrutinizing expenses and adopting zero-based budgeting. The episode also highlights the often-overlooked importance of recognizing and appreciating employees’ spouses, along with the transformative role of AI in streamlining business operations. 00:00 Introduction to the Entrepreneurs United Podcast00:28 Conflict Resolution Techniques03:29 Decision-Making in Leadership07:06 Building Effective Communication in Teams10:08 Balancing Compassion and Accountability17:40 Cash Efficiency Strategies for Entrepreneurs21:47 The Importance of Recognizing Employee Spouses27:30 Leveraging AI for Business Efficiency30:22 Conclusion and Upcoming Events

Mike Regina, a seasoned entrepreneur and business builder shares insights on transitioning from a 'work family' mentality to cultivating a performance-driven professional team. Discover the importance of discipline, accountability, and creating a legacy brand. Dive deep into frameworks like SWOT analysis, the 'three Ps' of business success—people, process, persistence—and tap into the value of staying educated and curious. Mike also discusses his entrepreneurial journey, from his high school car washing business to construction management to running multiple successful ventures. Learn how to master discipline in your business, the pitfalls of comfort zones, and how to foster a culture that is built to win. Don't miss this enriching conversation and take away actionable nuggets to implement in your business today!00:00 Shifting from Work Family to Professional Team00:49 Introducing Mike Regina: Entrepreneur and Business Builder01:30 Overcoming Self-Imposed Barriers03:22 Framework for Entrepreneurial Success04:30 Mike Regina's Entrepreneurial Journey10:38 The Importance of Discipline in Business22:47 Building a Legacy Brand23:55 Mike Regina's Masterclass and Personal Brand25:35 Final Thoughts and TakeawaysConnect with Mike

Dive deep into the world of workplace culture with Kristi Herold, author of 'It Pays to Play' and CEO of a company dedicated to integrating fun into serious business environments. Discover the transformative power of play in enhancing team engagement, productivity, and employee retention. Kristi shares her journey from founding an adult social sports league to navigating mergers and acquisitions and pivoting during the pandemic to foster workplace camaraderie. Don't miss the insights & anecdotes on building a culture where fun and serious business coexist seamlessly. Tune in to transform your workplace culture today!00:00 Introduction to Fun in Business00:18 Meet Kristi Herold: The Fun Advocate01:02 The Journey of Jam: From Sports to Corporate Culture03:02 The Impact of Play on Workplace Culture05:46 Practical Tips for Infusing Fun at Work11:04 The House System: A Unique Approach to Team Building13:57 Mergers and Acquisitions: Lessons Learned15:18 Advice for Entrepreneurs: Organic Growth vs. Acquisitions16:46 Reflections on Entrepreneurial Journey17:41 Lessons from College Pro19:37 Creating a Positive Workplace Culture21:45 Engaging Non-Work Activities22:55 The Power of Recognition and Onboarding23:39 Tailoring Play to Your Organization24:37 Culture Consulting and Team Building27:18 The Impact of Play on Workplace Dynamics29:16 The Humanizing Effect of Play32:34 Final Thoughts and Takeaways