Entrepreneurs United

Most entrepreneurs budget the wrong way. Are you one of them?In this episode, John St. Pierre and Rich Hoffmann unpack the brutal truth behind traditional budgeting and reveal the strategy that helped cut 2 million dollars in expenses while increasing profit: zero-based budgeting.If you're building your 2026 plan by tweaking last year’s numbers, you're likely just carrying over waste. This episode walks you through the 5 steps to rebuild your budget from scratch, make tough decisions with clarity, and finally protect your bottom line.You’ll learn:Why most budgets fail to serve real growthHow to flip your P&L to focus on profit firstWhat expenses are silently killing your businessA practical framework to slash waste and scale intentionallyThis is not about trimming around the edges. It’s about rebuilding with purpose.If you're serious about growing a more profitable, focused business in 2026, this episode is your blueprint.

Serial entrepreneur Heidi DeCoux joins us to share how her new startup, Cashflowy, is helping solopreneurs take control of their finances using AI. From ditching spreadsheets to tracking the right KPIs, Heidi breaks down how creators, coaches, and freelancers can finally understand their numbers, keep more of what they earn, and work fewer hours.We talk about the rise of AI-backed humans, the biggest financial mistakes entrepreneurs make, and why the first billion-dollar one-person business is closer than you think.Listen or watch the full episode: https://entrepreneursunited.us/links/ Learn more about Cashflowy: https://cashflowy.ai Connect with Heidi: https://www.linkedin.com/company/cashflowyai/people

Most entrepreneurs chase revenue, then wonder why there’s no profit left at the end of the year. In this episode, Profit First author Mike Michalowicz joins hosts John St. Pierre and Rich Hoffmann to break the cycle. Mike explains why flipping your formula to “Revenue minus Profit equals Expenses” changes everything.You’ll learn how to:Expose hidden inefficiencies and pricing mistakesBalance profit and culture without sacrificing eitherBuild a team using his “teach first” hiring methodIdentify and fix the weakest link in your businessMike also shares fresh insights from his books Profit First, Fix This Next, and All In, helping you create a business that serves you, not the other way around.🎙️ Tune in to Entrepreneurs United for the practical truth about money, leadership, and sustainable growth.

What if the hardest decision is the one that unlocks your next level?In this episode, John St.Pierre and Rich Hoffmann dive deep into why strategic endings are critical for entrepreneurial growth. Inspired by a powerful conversation with winemaker and business leader Jay Raffaldini, they explore the mindset behind cutting ties; whether it's with an underperforming employee, a stale partnership, or even a version of yourself that no longer fits.John shares personal reflections on family and identity as his sons leave home, while Rich lays out a practical framework for making tough calls in business and in life.If you’ve ever struggled with knowing when to walk away or how to do it with grace, this episode is for you.👉 Learn how to navigate endings with clarity and compassion👉 Discover how letting go opens doors to growth👉 Leave with actionable steps to make your next tough decision a smart oneHit play to start making space for what’s next.#Entrepreneurship #BusinessGrowth #Leadership #NecessaryEndings #Mindset

Every entrepreneur wants more customers. Few are willing to do what it really takes to earn their trust. In this episode, marketing and sales expert Marcus Sheridan joins John and Rich to share the communication playbook that helped him turn a struggling pool company into a multi-million dollar brand.Marcus reveals the "Big Five" questions every buyer is thinking about but most businesses avoid: cost, problems, comparisons, reviews, and best-of lists. He explains why answering these questions honestly is the fastest way to build authority and close more deals.You will also learn Marcus’s storytelling framework, his question-only sales technique, and a powerful tool for handling objections called the pushback pivot. Whether you are leading a team, creating content, or closing deals, these strategies will help you connect faster, sell more effectively, and stand out in your market.This episode is not about gimmicks. It is about mastering communication that builds trust and drives long-term growth.Listen now and get practical tools you can start using today.

Entrepreneurs, are you living in a fishbowl without even knowing it? In this episode of the Entrepreneurs United Podcast, Tim Regan, author of Shatter Your Fishbowl, and his daughter Madeline share powerful lessons on breaking free from scarcity, embracing risk, and living the Two Comma Life.Tim opens up about the fears that once held him back, how he shattered his own fishbowls, and why abundance always trumps scarcity. Madeline offers her perspective as the next generation, showing how one person’s breakthrough can inspire an entire family to dream bigger.If you are ready to step outside your limits and build a business and life filled with freedom, generosity, and abundance, this father–daughter conversation will show you the way.

Why is the Dead Sea dead? Because nothing flows in, and nothing flows out. In this episode, John St. Pierre and Rich Hoffmann use this powerful metaphor to explore why relationships, both personal and professional, stagnate without movement.They dig into the tough questions every entrepreneur should ask: Who is adding value to your circle, and who is quietly draining it? How do you know when it is time to bring in fresh perspectives or let someone go? And what happens to your business when you hold onto the wrong people for too long?From the importance of pre-judging where to invest your time, to why inviting someone new to coffee could change your future, John and Rich share candid stories and actionable insights you can apply immediately.If you have ever felt stuck with your team, your network, or your relationships, this conversation will challenge you to rethink how you manage your inner circle and your business growth.00:00 Introduction: Vetting People in Our Lives00:39 Personal Relationships: The Dead Sea Analogy02:23 Judgment and Prejudice in Relationships05:28 Building New Relationships: Challenges and Reflections15:34 Business Relationships: The Importance of New Blood21:57 Conclusion: Networking and Personal Growth🎧 Listen now to learn how to keep the water flowing, avoid stagnation, and build the kind of network that fuels success.

In this episode of the Entrepreneurs United Podcast, hosts John St. Pierre and Rich Hoffmann sit down with Lee Benson, a seasoned entrepreneur with multiple high-value company exits. Lee dives into the concept of acting like the CEO of your own role and introduces his 'Mind Management System,' a groundbreaking approach to aligning every team member toward value creation.Lee shares:Why execution is more important than strategyHow to define your most important number across teamsThe leadership traits that matter most for scalingHow to build a culture of productive engagementWhat readiness for growth really meansWhether you're scaling up or recalibrating your business, this episode provides invaluable insights into creating lasting value for your organization, your employees, and your customers.Tune in to discover how to elevate your company’s value and foster a culture where everyone contributes like an owner.Timestamps 00:00 The CEO Mindset: Owning Your Role 00:27 Introduction to Lee Benson and Execute to Win 01:05 The Importance of Execution in Business 01:42 Diving into 'Your Most Important Number' 02:22 Creating Value Holistically 03:35 The Mind Management System 05:02 The Role of Leadership in Value Creation 07:00 Designing Roles for Productive Engagement 09:09 Setting Up a Business for Success 21:21 The Value Creation Flow Structure 25:28 Traits of Effective Leadership 26:52 Readiness for Growth 28:47 Engaging Employees in Value Creation 39:06 Final Thoughts and Resources 42:22 Driving Productive Engagement and Value Creation 43:04 The Mind Management System: A 50-Year Success Story 44:27 Creating Value Across Different Business Functions 45:56 The Importance of Productive Engagement 48:27 Setting Up a New Company for Success 49:26 The Role of Management Operating Systems 51:20 Aligning Teams to Create Value 01:01:52 Leadership Traits and Readiness for Growth 01:17:04 The Fair Exchange of Value in EmploymentConnect with Lee Benson Website: https://www.etw.com/leadership-value-lab LinkedIn: https://www.linkedin.com/company/execute-to-win#Entrepreneurship #Leadership #BusinessGrowth #Execution #ValueCreation #StartupStrategy

EP 263: Where SMBs Should Really Start with AI w/ Dan GoodsteinAI is changing everything—but where should small and medium-sized businesses begin?In this episode, Dan Goodstein (President of IRPA AI and founder of TheBusinessTherapist.org) joins us to break down how entrepreneurs can leverage AI for real results. From automating sales and marketing to optimizing operations and productivity, Dan shares what’s working now and where to focus your energy.You’ll learn:Why AI is a massive opportunity for SMBsThe best place to start (hint: it’s not operations)How to avoid “shiny object syndrome” with AI toolsThe 7 business blind spots most entrepreneurs missWhether you’re feeling overwhelmed or ready to lead with AI, this episode is packed with practical advice to help you scale smarter.🎧 Tune in and learn how to future-proof your business.Connect with Dan: https://www.linkedin.com/in/danielgoodstein/Website: https://dangoodstein.com/businesstherapist/

Mastering Sales & Scaling Revenue with James DonovanWhat do door-to-door sales in Australia and high-ticket deals for CPAs have in common? James Donovan.In this episode, James shares how he went from knocking on doors to building a company that delivers high-margin clients to fractional CFOs and accountants. We dive into his approach to lead generation, sales process optimization, and how he handles objections like "the leads are bad" by owning the entire sales funnel—from click to close.You'll learn:Why persistence beats talent in salesHow to qualify clients before they qualify youThe power of niching down and systematizing growthWhy James is planning to buy an accounting firm (despite hating accounting in school)Whether you're scaling a service business, running B2B sales, or just looking to sharpen your revenue strategy, this episode is full of actionable gems.🎧 Tune in and take notes https://entrepreneursunited.us/links/.#EntrepreneursUnited #B2BSales #FractionalCFO #SalesStrategy #LeadGeneration #RevenueGrowth