Entrepreneurs United

Most entrepreneurs are using AI to save time. But what if it's costing you your edge?In this episode, we’re joined by Jim Edwards, the OG of copywriting and content strategy, to unpack one of the most overlooked dangers in modern business: the rise of "pretty good" AI content. Jim breaks down why relying on AI for sales copy, blogs, and social media is creating a flood of mediocrity and how to escape it.He introduces two powerful acronyms:DATA: Default Answers to Anything (aka your AI-generated “meh” content)SOUL: Stories, Opinions, Unique perspectives, and Lessons learned (aka your secret weapon)Whether you're a founder, marketer, coach, or creator, this episode will help you rethink how you use AI—not as a replacement, but as a multiplier of your authentic voice.🚀 Ready to curate, not just create? Start with soul.🔗 Watch & listen now: https://entrepreneursunited.us/links/About Jim EdwardsJim is a best-selling author, speaker, and founder of CopyandContent.ai, empowering entrepreneurs to write books, craft killer sales messages, and build authority through authentic content. He was one of the first to publish an ebook online (yes, that early) and has helped hundreds of thousands elevate their message since 1997.📘 Explore his tools & training: https://copyandcontent.ai/📚 Connect on LinkedIn: https://www.linkedin.com/in/thejimedwardsmethod/📸 IG: @thejimedwards

Mark Zuckerberg says you should only hire someone if you'd be happy to work for them in an alternate universe. But John and Rich push back: could that mindset quietly lead to building a team of “lookalikes”? In this episode, they unpack the risks of hiring for comfort over complement, how values alignment trumps personality match, and why culture-fit hiring often misses the mark.Whether you're scaling a team or making your next leadership hire, this episode will challenge the way you think about recruitment, trust, and what makes a team truly effective.🎧 Send this one to any founder who's about to make a key hire - https://entrepreneursunited.us/links/

Are your marketing reports showing high ROAS and CTR, but your profits are flat? You are not alone.In this episode of the Entrepreneurs United Podcast, John St. Pierre and Rich Hoffmann sit down with John Moran, co-founder of Solutions 8 and strategist behind over $150 million in ad spend.John breaks down why traditional platform metrics—like likes, clicks, and conversions—are no longer reliable. Instead, he explains how to measure real marketing performance through your P&L, gross profit, and customer acquisition cost (CAC).You will learn:How to calculate what you can really afford to spend to acquire a customerWhy most agencies are optimizing the wrong thingsHow to simplify your strategy using old-school business mathWhat questions to ask your marketing team todayThis episode is packed with real-world examples and powerful insights to help you scale smarter, not just spend more.Tune in to transform how you measure growth and start making marketing decisions that actually move your business forward - https://entrepreneursunited.us/links/

What if you focused on keeping your customers (and employees) instead of just finding new ones? Join us with retention expert Joey Coleman to get the 8‑phase playbook every founder needs.

What would you do if your business faced a crisis tomorrow?In this episode, we sit down with PR strategist and crisis expert Mike Swenson, founder of CrisisTrak, to break down the 5-step system every entrepreneur needs to be ready for their worst day in business.From social media slip-ups to legal issues, wire fraud, and brand-threatening headlines — Mike explains how to prepare, respond, and communicate effectively under pressure.Whether you’re a solo founder or leading a team of 50+, this episode gives you the blueprint to protect your brand, your people, and your bottom line.We cover: ✔️ What to say and who to say it to when crisis hits ✔️ How to map out risks before they take you down ✔️ The #1 mistake entrepreneurs make under pressure ✔️ Why crisis planning impresses investors and retains top talent ✔️ Real-life examples from political offices to global brandsLearn more about Mike: 🔗 https://crisistrak.com 🔗 https://linkedin.com/in/mikeswenson1

Most entrepreneurs budget the wrong way. Are you one of them?In this episode, John St. Pierre and Rich Hoffmann unpack the brutal truth behind traditional budgeting and reveal the strategy that helped cut 2 million dollars in expenses while increasing profit: zero-based budgeting.If you're building your 2026 plan by tweaking last year’s numbers, you're likely just carrying over waste. This episode walks you through the 5 steps to rebuild your budget from scratch, make tough decisions with clarity, and finally protect your bottom line.You’ll learn:Why most budgets fail to serve real growthHow to flip your P&L to focus on profit firstWhat expenses are silently killing your businessA practical framework to slash waste and scale intentionallyThis is not about trimming around the edges. It’s about rebuilding with purpose.If you're serious about growing a more profitable, focused business in 2026, this episode is your blueprint.

Serial entrepreneur Heidi DeCoux joins us to share how her new startup, Cashflowy, is helping solopreneurs take control of their finances using AI. From ditching spreadsheets to tracking the right KPIs, Heidi breaks down how creators, coaches, and freelancers can finally understand their numbers, keep more of what they earn, and work fewer hours.We talk about the rise of AI-backed humans, the biggest financial mistakes entrepreneurs make, and why the first billion-dollar one-person business is closer than you think.Listen or watch the full episode: https://entrepreneursunited.us/links/ Learn more about Cashflowy: https://cashflowy.ai Connect with Heidi: https://www.linkedin.com/company/cashflowyai/people

Most entrepreneurs chase revenue, then wonder why there’s no profit left at the end of the year. In this episode, Profit First author Mike Michalowicz joins hosts John St. Pierre and Rich Hoffmann to break the cycle. Mike explains why flipping your formula to “Revenue minus Profit equals Expenses” changes everything.You’ll learn how to:Expose hidden inefficiencies and pricing mistakesBalance profit and culture without sacrificing eitherBuild a team using his “teach first” hiring methodIdentify and fix the weakest link in your businessMike also shares fresh insights from his books Profit First, Fix This Next, and All In, helping you create a business that serves you, not the other way around.🎙️ Tune in to Entrepreneurs United for the practical truth about money, leadership, and sustainable growth.

What if the hardest decision is the one that unlocks your next level?In this episode, John St.Pierre and Rich Hoffmann dive deep into why strategic endings are critical for entrepreneurial growth. Inspired by a powerful conversation with winemaker and business leader Jay Raffaldini, they explore the mindset behind cutting ties; whether it's with an underperforming employee, a stale partnership, or even a version of yourself that no longer fits.John shares personal reflections on family and identity as his sons leave home, while Rich lays out a practical framework for making tough calls in business and in life.If you’ve ever struggled with knowing when to walk away or how to do it with grace, this episode is for you.👉 Learn how to navigate endings with clarity and compassion👉 Discover how letting go opens doors to growth👉 Leave with actionable steps to make your next tough decision a smart oneHit play to start making space for what’s next.#Entrepreneurship #BusinessGrowth #Leadership #NecessaryEndings #Mindset

Every entrepreneur wants more customers. Few are willing to do what it really takes to earn their trust. In this episode, marketing and sales expert Marcus Sheridan joins John and Rich to share the communication playbook that helped him turn a struggling pool company into a multi-million dollar brand.Marcus reveals the "Big Five" questions every buyer is thinking about but most businesses avoid: cost, problems, comparisons, reviews, and best-of lists. He explains why answering these questions honestly is the fastest way to build authority and close more deals.You will also learn Marcus’s storytelling framework, his question-only sales technique, and a powerful tool for handling objections called the pushback pivot. Whether you are leading a team, creating content, or closing deals, these strategies will help you connect faster, sell more effectively, and stand out in your market.This episode is not about gimmicks. It is about mastering communication that builds trust and drives long-term growth.Listen now and get practical tools you can start using today.