EP 276: Drowning in AI Content? Here’s How to Stand Out with Soul w/Jim Edwards

Most entrepreneurs are using AI to save time. But what if it's costing you your edge?

In this episode, we’re joined by Jim Edwards, the OG of copywriting and content strategy, to unpack one of the most overlooked dangers in modern business: the rise of "pretty good" AI content. Jim breaks down why relying on AI for sales copy, blogs, and social media is creating a flood of mediocrity and how to escape it.

He introduces two powerful acronyms:

• DATA: Default Answers to Anything (aka your AI-generated “meh” content)

• SOUL: Stories, Opinions, Unique perspectives, and Lessons learned (aka your secret weapon)

Whether you're a founder, marketer, coach, or creator, this episode will help you rethink how you use AI—not as a replacement, but as a multiplier of your authentic voice.

🚀 Ready to curate, not just create? Start with soul.

🔗 Watch & listen now: https://entrepreneursunited.us/links/

About Jim Edwards
Jim is a best-selling author, speaker, and founder of CopyandContent.ai, empowering entrepreneurs to write books, craft killer sales messages, and build authority through authentic content. He was one of the first to publish an ebook online (yes, that early) and has helped hundreds of thousands elevate their message since 1997.

📘 Explore his tools & training: https://copyandcontent.ai/
📚 Connect on LinkedIn: https://www.linkedin.com/in/thejimedwardsmethod/
📸 IG: @thejimedwards