Growth Marketing Today

Ever wonder what marketing will look like in 2020? Jeff Goldenberg, Chief Strategy Officer at Abacus Agency and Former Head of Growth at Borrowell, dishes out his thoughts on machine learning, attribution, data, accountability and more. He also shares with us the difference between “champion” and “challenger” campaigns and how to split your marketing budget between the two.

Learn copywriting secrets (backed by psychology) that tripled HubSpot Sales revenue from Scott Tousley, the Head of User Acquisition of HubSpot Customer Hub. In this episode, you’ll also get Scott’s tips on the quickest way to become a T-shaped marketer and the top mistakes marketers make when it comes with email marketing.

In today’s episode, we chat with Ethan Garr, VP Product for TelTech Systems. Ethan discusses how he kick-started the growth process at his company. Find out why you need a cheerleader for the growth process in your company. You’ll also learn how to structure your growth team and how to run the growth process.

In today’s episode, we talk with Rokham Fard, founder at PsychologyCompass.com. Rokham shares with Growth Marketing Today his growth secrets to how he started and built one of Canada’s 50 fastest growing tech startups at TheRedPin.com, and grew the team from zero to 150 strong. In this episode, learn why it’s more important to fall in love with the process rather than the results, how to improve your focus by up to 67% with this one productivity hack and the one thing that Rokham looks for when hiring marketers.

In today’s episode, we have Bennett Fitzgibbon, the former director of marketing at Turnstyle Solutions before it was acquired by Yelp. He helped facilitate growth using a marketing strategy that focused primarily on nurturing and lead generation. The University of Calgary graduate was also marketing manager at Yelp WiFi for 4 months. Currently, he is the digital marketing manager at Microdea Inc.

In today’s episode, we talked to Desmond Choi, the head of growth at Diamond. Diamond is an enterprise search engine that can optimize employee workflow. The University of Waterloo graduate is also the VP of operations for Mappedin and the CEO of SparkGig, a community driven marketplace for those who would like to list, discover, and book live performances. Listen in as Desmond shares valuable tips and insights on scheduling meetings with executives, other growth marketing strategies aside from sending e-mails, the entrepreneurial mind-set, and many more.

Peter Sum, Growth Manager at OpenCare, shares his top growth tips. OpenCare is a startup  focused on connecting patients to exceptional dental care, which means only recommending the top 10% of dentists in the city. Learn from Peter the secret on why the OpenCare team spent $10K on customer surveys, the framework he uses to get actionable insights from tremendous data and why it’s important find the balance with creative and data-driven side of marketing.

In this episode, we talked with Turgut Jabbarli, the Head of Growth at DeepPixel. DeepPiXEL Inc. delivers solutions to corporations looking to add an AI based customer service assistant to their products, services or engagement channels. Turgut has a math and business degree in the University of Waterloo and had worked with Blackberry and also as a Junior Data Scientist in InMoment. Learn from Turgut about growth hacking, growth marketing culture, and a lot more.

In this episode, we talked with Kent Fenwick, the Head of Growth at Hubba. Hubba is the largest network of brands, buyers, distributors, and influencers. Kent is one of those  who can do marketing and write code at the same time. Learn from Kent how to win with data advertising, how being able to code can really change the marketing game, what is the biggest problem that companies and marketers make, and a lot more.

In this episode, we talked with David Lau of SnapTravel. David Lau thrives in the startup world. He is currently part of the growth team at a startup called SnapTravel – a booking startup that helps travelers find great hotel deals over Facebook Messenger and SMS. In July 2016, SnapTravel raised $1.2 million in its Seed round. Since then, they’ve been seeing rapid growth and hope to become every traveler’s go-to booking service. Learn about David’s journey today!