GMT015: Jeff Goldenberg - Chief Strategy Officer at Abacus Agency
Jan 25, 2018
47:20
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
Ever wonder what marketing will look like in 2020? Jeff Goldenberg, Chief Strategy Officer at Abacus Agency and Former Head of Growth at Borrowell, dishes out his thoughts on machine learning, attribution, data, accountability and more. He also shares with us the difference between “champion” and “challenger” campaigns and how to split your marketing budget between the two.
Growth Marketing Today