
Growth Marketing Today
Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm
Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.
Latest episodes

Jun 21, 2018 • 32min
GMT025: Richard Wong - VP Marketing at HashtagPaid
Ever thought about running an influencer marketing campaign? In this episode of Growth Marketing Today, I have the Richard Wong, VP Marketing of #Paid, one of the biggest influencer marketing platforms in the industry. They've recently raised $9M in Series A funding to fuel their platform's expansion with AI. Learn why you should consider running an influencer marketing campaign, how to run a successful campaign and how to measure the success of that campaign. For quotes and episode outline of this episode, go to https://growthmarketing.today/025 What You'll Learn in This Episode How has marketing in tech changed in the last 5-10 years The history and impact of influencer marketing One winning influencer campaign they ran in an unsexy industry (hint: it's the financial/bank field) What #Paid's marketing team looks like How to run a successful influencer marketing campaign How to measure the success of influencer marketing campaigns Tips for recent marketing grads on how to get their first job About Richard Wong Richard Wong is a Toronto-based marketing leader who is currently the head of marketing at #paid having previously worked at Google, Johnson & Johnson, Procter & Gamble. His work has been featured in AdWeek, DigiDay, Media in Canada, Strategy Magazine, the American Marketing Association (AMA) blog, DX3, and other publications. He also teaches the digital marketing classes at tech schools—Brainstation, RED Academy, and Camp Tech.

Jun 14, 2018 • 23min
GMT024: Sarah Stockdale - Former Head of Global Community Growth at Tilt - Part 2 of 2
We're back with Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting. In this episode, learn the fastest way to grow your startup-up, the story behind the acquisition of Tilt.com's by AirBnb and Sarah's tips for doing growth experiments. She also shares her tips for anyone trying to get into growth marketing. For quotes and episode outline of this episode, go to https://growthmarketing.today/024 What You'll Learn in This Episode The northstar metric that the Tilt.com growth team looked at The fastest way to grow (hint: it’s not a spray and pray approach) The story behind the acquisition of Tilt.com by AirBnb An experiment that really worked well for Tilt.com Sarah’s tips for growth teams who are doing experiments Tips for anyone trying to get into growth marketing About Sarah Stockdale Sarah Stockdale is a growth veteran, with 7 years of experience growing and scaling early stage technology companies. With experience working at venture-backed companies out of both Toronto and Silicon Valley, Sarah has grown companies from scratch and led large growth teams. Past experience includes Product Marketing and Business Development at Wave and most recently, Sarah led a multi-national growth team at Tilt as the Director of Global Community Growth. Sarah mentors with Venture for Canada and 500 Startups, and has taught and spoken at Ryerson, Queen's, Brainstation, HackerYou, McMaster, George Brown and Mohawk College.

Jun 7, 2018 • 20min
GMT023: Sarah Stockdale - Former Head of Global Community Growth at Tilt - Part 1 of 2
Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting, is a growth veteran who has experience growing and scaling early stage venture-backed companies out of both Toronto and Silicon Valley. In this episode, Sarah shares the growth process at Tilt (before they got acquired by AirBnb), what she looks for when hiring for a growth team and how to get users addicted to your app. For quotes and episode outline of this episode, go to https://growthmarketing.today/023 What You'll Learn in This Episode Sarah’s career progression (hint: she didn’t start in growth or marketing.. ahem MTV). The growth process at Tilt before they got acquired by AirBnb. What Sarah looks for in hiring growth marketers (hint: it’s not sexy resume!) How to hire for your #growth team How you get users addicted to your app About Sarah Stockdale Sarah Stockdale is a growth veteran, with 7 years of experience growing and scaling early stage technology companies. With experience working at venture-backed companies out of both Toronto and Silicon Valley, Sarah has grown companies from scratch and led large growth teams. Past experience includes Product Marketing and Business Development at Wave and most recently, Sarah led a multi-national growth team at Tilt as the Director of Global Community Growth. Sarah mentors with Venture for Canada and 500 Startups, and has taught and spoken at Ryerson, Queen's, Brainstation, HackerYou, McMaster, George Brown and Mohawk College.

May 31, 2018 • 26min
GMT022: Kieran Flanagan – VP of Growth at HubSpot – Part 2 of 2
We're back with Kieran Flanagan, VP of Growth at HubSpot, for part 2 of 2. In this episode, learn how the HubSpot's global growth team is structured (hint: it's not by product!). You'll also learn what Kieran looks for when hiring for his growth team at HubSpot, his biggest lessons as a leader of a global growth team and where he sees marketing going in 5 to 10 years. For quotes and episode outline of this episode, go to https://growthmarketing.today/022 WHAT YOU'LL LEARN FROM THIS EPISODE How is HubSpot’s global growth team structured (hint: it’s not by product!) How they make sure each of their growth teams are aligned in goals What Kieran looks for in marketers when hiring His biggest lessons as a leader of a global growth team Where he sees marketing going in 5 to 10 years His advice for those trying to get into growth marketing ABOUT KIERAN FLANAGAN Kieran Flanagan has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. He is a thought leader on growth marketing and speaks at events across the globe on the topic. Kieran is currently the VP of Growth at HubSpot where he is responsible for acquisition of free users, monetization of those freemium funnels and optimization of our global web strategy. Outside of that role, Kieran advises startups on all things growth.

May 24, 2018 • 21min
GMT021: Kieran Flanagan – VP of Growth at HubSpot – Part 1 of 2
Kieran Flanagan, VP of Growth at HubSpot, has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. In this part 1 of 2, Kieran shares with Growth Marketing Today how he manages a global growth team that spans multiple time-zones. You'll also learn tactics HubSpot uses to activate free users into paid users. Find out incremental and disruptive growth experiments at HubSpot in 2018. For quotes and episode outline of this episode, go to https://growthmarketing.today/021 WHAT YOU'LL LEARN FROM THIS EPISODE What the global growth team look like at HubSpot Tactics HubSpot uses to activate free users into paid users The difference between “safe bets” and “big swings” experiments Incremental and disruptive growth experiments at HubSpot this year (2018) ABOUT KIERAN FLANAGAN Kieran Flanagan has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. He is a thought leader on growth marketing and speaks at events across the globe on the topic. Kieran is currently the VP of Growth at HubSpot where he is responsible for acquisition of free users, monetization of those freemium funnels and optimization of our global web strategy. Outside of that role, Kieran advises startups on all things growth.

May 17, 2018 • 34min
GMT020: Alyssa Atkins - VP of Marketing at CareGuide
Alyssa Atkins, VP of Marketing at CareGuide, has mastered the art of smoke testing, automating and scaling user acquisition channels, down to a science. In this episode of Growth Marketing Today, find out CareGuide's 5-step process to exploring and scaling new marketing channels. You'll also learn what Alyssa looks for when hiring for her team (hint: it's not experience or a great resume!). For quotes and episode outline of this episode, go to https://growthmarketing.today/020 WHAT YOU'LL LEARN FROM THIS EPISODE Why she values and only hires marketers who have an entrepreneurial mindset As marketers, how to find the balance between hustling and high-impact activities CareGuide's 5-step process to smoke test, automate and scale user acquisition channels How Alyssa hires for their marketing team ABOUT ALYSSA ATKINS Alyssa Atkins is the VP of Marketing and early employee at CareGuide, which owns vertically focused marketplaces for everyday care services, such as CanadianNanny.ca, Housekeeper.com, Sitter.com, and 20 or so others. She takes a data-driven approach to discovering, automating, and scaling profitable marketing channels. Her strengths lay in hiring, scaling marketing channels, and analytics. Alyssa has basic proficiency in HTML, CSS, and SQL.

Feb 22, 2018 • 29min
GMT019: Kara Dake - VP of Growth at CleverTap
Mobile marketers are using only about 5% of the data they have available to make decisions. That’s a 95% gap in how they can make a more informed decisions. Kara Dake, VP of Growth at CleverTap, share tips on how to use data more effectively to have more personalized messaging. For quotes and episode outline of this episode, go to https://growthmarketing.today/019

Feb 15, 2018 • 25min
GMT018: Hailey Friedman - Product Marketing Manager at RealtyShares
Learn how Hailey Friedman started and grew the Affiliate Program at RealtyShares, a Union Square Venture, GC and Menlo backed real-estate investing marketplace. Based out of San Francisco, Hailey is also the President of Bad-Ass Marketers and Founders SF, Silicon Valley's largest community of marketers & founders (over 16,000 members). You’ll also learn from Hailey how she does product marketing and how you can stand out as a marketers. For quotes and episode outline of this episode, go to https://growthmarketing.today/018

Feb 8, 2018 • 41min
GMT017: Ray Kanani - Director of UX Transformation at Intelex
Find out what it takes to build a holistic user journey in this episode of Growth Marketing Today. Ray Kanani, Director of User Experience Transformation at Intelex, shares why he used a comic book format to communicate the whole user journey of a company. This is something he got from the AirBnb’s UX team. Every marketer, designer and product people focused on UX growth can learn a thing or two (and even more!) from Ray. For quotes and episode outline of this episode, go to https://growthmarketing.today/017

Feb 1, 2018 • 32min
GMT016: Josh Fechter - Co-Founder of BAMF Media
Named as one of "12 Innovative Founders To Watch And Learn From" by Forbes Magazines, Josh Fechter is one of the people who popularized the genre of poetic LinkedIn posts. Josh manages Bad Ass Marketers and Founders (BAMF), one of the biggest and most active Facebook groups, which gave him the opportunity to meet the Zuckerberg himself! In this episode, learn how Josh started and grew the BAMF community from 0 to 15,000 members.