Growth Marketing Today

Talia Wolf, a conversion optimization expert, who pioneered the emotional targeting methodology, shares with us how she's able to increase her client's conversion rates by 10X or even 20X over and over again. It’s a methodology that taps into your customer’s most inner emotional needs and cater to them in your design. For the show notes, tweetable quotes from Talia and more, go to https://growthmarketing.today/035.

Kristian Borghesan, Marketing Manager at Planswell and Co-Founder at Bruha, talks all about growing an event ticketing startup, why often the best growth marketers are entrepreneurial and 3 growth experiments that the Bruha team ran that resulted in the greatest lift. For the full show notes, tweetable quotes from Kristian and other goodies, go to https://growthmarketing.today/034

Asia Matos of Demand Maven quit her day job completely cold turkey last year and started Demand Maven, which partners with early-stage SaaS companies to help build their marketing engines and get them to their first 100 customers. For the full show notes, tweetable quotes from Asia and other goodies from this episode, go to https://growthmarketing.today/033

In this episode of Growth Marketing Today, I chat with my buddy Kamil Rextin about Spotify Programmatic Audio Ads. Is it worth it? How easy is it to launch a spotify ad? The Spotify ad platform launched in Fall 2017 in US and March 2018 in Canada and UK. Originally, you had to apply as an advertiser into the Spotify Ads Platform. But it's as easy as Facebook and Google ads. If you prefer, you can listen to the podcast on iTunes, Spotify, Stitcher or YouTube. You can also check it out https://growthmarketing.today/032

In this episode of Growth Marketing Today, I explain where I've been in the last three and half months since the last episode – hint: I got married :). I also review my stats and explain three ways this podcast has helped me close over $43,000 worth of contract as a digital marketing educator and consultant in 7 months. Finally, I talk about lessons I've learned from this podcast.

Jaxson Khan, Director of Marketing at Nudge.ai serves as host of the #AskAI podcast, a mentor at Techstars, a judge at Venture for Canada, an advisor to Century Initiative, and a member of the World Economic Forum. In this episode, learn how you can use AI to grow your company and how important relationship strength is for your business strength. For quotes and episode outline of this episode, go to https://growthmarketing.today/030 What You'll Learn in This Episode Nudge.ai's Most Connected Lists How they gather data How to do an effective Product Hunt launch with a focus on relationships, community, and network intelligence The future of AI and how it’ll affect marketers About Jaxson Khan Jaxson is Director of Marketing at Nudge.ai, a relationship intelligence platform. In the community, Jaxson serves as host of the #AskAI podcast, a mentor at Techstars, a judge at Venture for Canada, an advisor to Century Initiative, and a member of the World Economic Forum. Previously, Jaxson founded Young Diplomats of Canada, an NGO that engages with the United Nations, World Bank, and G20. He also served on advisory boards with AstraZeneca and The Globe and Mail and was elected to the Peel District School Board. Jaxson is a published author and speaker on technology, education, and policy, including the International Economic Development Council Journal. Jaxson graduated from Western University as a 3M National Student Fellow and one of Canada's Top 20 Under 20.

I just interviewed Andrew Warner. Andrew is best known as the pushy interviewer who founded Mixergy, the place where proven entrepreneurs teach. But I turned the tables and interviewed him. Andrew came on to talk about chat bots. Specifically, why major companies are making chat bots a big part of their marketing and sales strategy. PS. You may have heard Facebook temporarily paused new chatbots on their platform. I asked Andrew about that, too. I think you’ll want to hear what he had to say. It's one of my best interviews to date. Andrew has created a bot just for this podcast. Check it out at botacademy.com/growthmarketing For quotes and episode outline of this episode, go to https://growthmarketing.today/029 3 Reasons To Check Out This Episode He explains what the heck a chat bot is. And if you already know what it is, you’ll still discover some interesting (and profitable) uses for chat bots Andrew invested in chat bot companies early on. He’ll reveal what he saw in chat bots that lots of other people missed You’ll see the incredible response rates you can get with chat bots. Andrew is a numbers guy, and he shared the cold, hard data About Andrew Warner Andrew Warner is an internet, startup entrepreneur. In his 20s, he used credit cards and ingenuity to create a $30+ mil / year (in sales) internet business with his younger brother. He then created Mixergy to help ambitious people who love business as much as he does learn from a mix of experienced mentors. Andrew does that through interviews where founders tell their stories and courses where they teach a solution to issues that can cripple founders. On Mixergy, he invites proven entrepreneurs to teach how they built their startups. The entrepreneurs who've helped me out by appearing on Mixergy include the founders of Wikipedia, Groupon, LivingSocial, LinkedIn, and over 600 others.

Rob Mann, UX Copywriter at Manulife, has worked with brands such as Uber, Twtter, Toyota, BMW and more. In this episode, learn the process to write remarkable content and copy using the UX design process and his top tips if you want to get good at writing copy. For quotes and episode outline of this episode, go to https://growthmarketing.today/028 What You'll Learn in This Episode Rob's copywriting process What UX copywriting is Why most traditional ad's copy are failing How Rob uses Reddit to do user research when writing copy His top tips to get better at writing remarkable content About Rob Mann Over the better part of the past decade, Rob Mann has gotten to work with some awesome agencies and companies, creating copy and content for everything from tech products and corporate websites to ad campaigns and social channels. He's created content for brands such as Uber, Toyota, Johnson & Johnson, Budweiser, Twitter, Toronto Tourism and Public Mobile. He is currently a UX copywriter at Manulife. Prior that, he was the former Head of Community at Crew Labs.

As a growth marketer, data is king. But, there's so much data everywhere! How do you make sure you don't drown in data? Nick Drew, currently CEO of a boutique data agency called Fuse Insights and previously data and research roles at Yahoo Canada, Microsoft and Financial Times, gives fresh perspective on forming a data-driven growth strategy. In this episode, learn Nick's process for gathering and developing actionable insights from data, why curiosity is the most important thing when interpreting data and why more data might actually be a bad thing. For quotes and episode outline of this episode, go to https://growthmarketing.today/027 What You'll Learn in This Episode Nick's process on gathering and developing actionable insights from data Why curiosity is so important when interpreting data Why more data may not be the solution for your business or startup How AI and machine learning is changing the game for data analysis About Nick Drew Nick Drew has been a researcher for more than fifteen years and a research client for ten. After working at the Financial Times and Microsoft, he spent several years as Head of Research for Yahoo across Canada and Latin America, developing and managing a program of award-winning research from small tactical projects to large-scale thought leadership initiatives. He later set up the Research and Analytics function for FleishmanHillard Canada, helping the company to incorporate research and data into its ways of working, and supporting a wide range of clients across the public and private sectors in their research and insights needs. Nick’s interspersed his career with time working for agencies ranging from large multinationals to small boutique shops. But it’s the time he spent working as a research client that he really found a passion for the art of taking business challenges and turning them into questionnaires, and transforming data and qual transcripts into meaningful outcomes for marketers, sales folks and C-Suite leadership.

Having worked at a startup, ConversionXL and HubSpot, Alex Birkett is the right guy to shed some light in how to do growth in a startup, an agency and a billion-dollar company. In this episode of Growth Marketing Today, Alex shares the tactics he used to grow ConversionXL's monthly blog visitors from 125K to 250K. Alex also opens up his tips about doing SEO and getting the most out of conferences and meetups. For quotes and episode outline of this episode, go to https://growthmarketing.today/026 What You'll Learn in This Episode How Alex grew ConversionXL's monthly blog visitors from 125K to 250K The content promotion strategy he used at ConversionXL The growth process at HubSpot How Alex does SEO at HubSpot About Alex Birkett Alex Birkett is a Growth Marketing Manager at HubSpot where he focuses specifically on freemium acquisition strategy. In the past, he's been a startup growth guy at ConversionXL, and before that, at LawnStarter. Alex's main strengths and focuses are in growth strategy, data analysis, experimentation design, and search engine optimization. He's dabbled in most marketing channels, though. Generally, Alex is quite "T-Shaped" (to use industry jargon), which his deep focus areas being CRO, SEO, and content. He writes over at iamalexbirkett.com. Come say hi.