

Style and Substance
Elizabeth Cairns & Fiona Humberstone
Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work your work and find a more meaningful and sustainable approach business. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Jun 12, 2024 • 1h 5min
Strategy, tactics and why to avoid a knee jerk approach to business growth
Hello lovely listeners, those of you who have been around for a while will know we are huge fans here of a strategic and well thought out approach to business and this week we're exploring why. We dig into the difference between strategic and tactical approaches and how it's so often the case that we are reactive or knee jerking in business when a more thoughtful approach is needed. We talk about the reasons why we don't often work strategically and the hallmarks of both strategy and tactics. MILD TRIGGER WARNING. Head's up folks at the beginning of the episode we talk about Fi's dear sister in law who has just suffered a recent stroke during childbirth and it might be hard to hear. If you want to skip straight to the episode you can jump right in at 8 minutes 15 seconds. If you would like to support Rosies and the family, you can find the details of her just giving page here: https://www.justgiving.com/crowdfunding/rosie-and-beau?utm_term=rq3d9enqdthank you so much for your support. xx Hosted on Acast. See acast.com/privacy for more information.

Jun 11, 2024 • 46min
Cultivating Self Belief
Dive into the transformative power of self-belief as it shapes entrepreneurship and personal identity. Discover how comparison can erode confidence in creative fields and learn to prioritize self-worth over societal validation. Gain insights on the importance of uplifting relationships and self-care in fostering a positive business atmosphere. The conversation also explores balancing business with motherhood, and the significance of community support among women. Plus, an exclusive workshop announcement to enhance branding clarity awaits!

May 22, 2024 • 58min
Working on versus working in your business and putting your self out there when you're terrified,
We're back with the final episode of this season and more of your juicy questions answered. From how to split your time between working on your business and in your business, how to handle putting yourself out there when you're terrified, to how to hold a boundary when you're asked for more than you can give. Thank you so much to everyone who sent questions in, do keep them coming and we'll get to more in the next season. Have a lovely half term break folks, happy listening. Hosted on Acast. See acast.com/privacy for more information.

May 15, 2024 • 47min
Using your Authentic Voice to Connect and Engage
Discover the power of using your authentic voice in business, emphasizing its role in personal fulfillment and success. Learn key strategies for effective communication, especially for women balancing various roles, and delve into the creative process without the constraints of perfectionism. Explore how authenticity in copywriting fosters meaningful connections with audiences while avoiding exaggerated marketing tactics. Gain insights on engaging your audience through curiosity and reflections on life's relationships, enhancing both personal and professional growth.

May 8, 2024 • 41min
Your Questions Answered
Hello lovely listeners, this week we've thrown it over to you and are responding to the huge inpouring of questions from you all. It's a wide ranging conversation talking all things design and business from the very specific what size of font should I use to the state of the economy right now and how we can find our agency and lots in between. Using your voice part two will be coming up for you next week. Happy listening. Hosted on Acast. See acast.com/privacy for more information.

May 1, 2024 • 32min
Finding your Authentic Voice part 1
This engaging discussion dives into the journey of discovering your authentic voice in business. The hosts reflect on the unique challenges women face, especially in balancing personal and professional roles. They tackle the barriers created by society and imposter syndrome, offering empowerment through self-expression. Listeners are provided with practical advice on effective communication and the importance of aligning personal styles with branding. Excitingly, there's a peek into how voice and AI intersect, along with an invitation to a hands-on workshop!

Mar 27, 2024 • 31min
What We've Learned
Well here we are folks at the end of season 8 and before we head into a break we're dropping in for a review of the year so far. We reflect on the changing economic climate, talk about what's we've learned so far this year and how we are using the energy of spring to gain clarity for what's ahead. It's a short but hopefully sweet conversation where we get personal about what it's like for both of us in business in 2024. Enjoy and if you do please do rate and review, thank you! Hosted on Acast. See acast.com/privacy for more information.

Mar 20, 2024 • 40min
When the Answer to Conflict is Holding a Boundary
This is a hot topic for so many entrepreneurs. When we get into conflict, or emotional situations arise in our business and our instinctive tendency is to fight, flight or fawn there is another way. In this episode we talk around the importance of establishing and holding boundaries for ourselves in our business. We touch on why it is so hard, particularly for women to hold a boundary and some of the underlying principles that facilitate our ability to hold clear and firm boundaries for the benefit of all concerned. There's a few live scenarios in here that you might be able to relate to and in future episodes we'll no doubt get into the nuts and bolts of where we need to consistently set and hold boundaries to make business sustainable, commercially viable and preserve our sanity and how to do that with grace.As ever we'd love to know what resonates for you and if you love it please do review and share away. Hosted on Acast. See acast.com/privacy for more information.

Mar 13, 2024 • 37min
Taking Control of your Business
So often, particularly with a well established business, we can get into a mode where things feel like they are a little out of control. Whether that's around feeling constantly overwhelmed, not being sure of where the next piece of work is coming from, getting stuck in a cycle of feast or famine, not feeling like we have a handle on how we are being perceived or perhaps where business is headed. In this short but sweet episode we are exploring 5 simple steps you can take to start to regain more of a sense of agency and autonomy in your business, what to focus on to take back the reigns and how to approach things with a more strategic mindset.We hope it's useful and. as ever, if you like what you hear please take a moment to drop us a review, we so appreciate it. Hosted on Acast. See acast.com/privacy for more information.

Mar 6, 2024 • 51min
Your Roadmap to a Show-stopping Brand
I am excited to be sharing this week's conversation in which Fi and I walk through Fiona's Show-stopping Brand Roadmap. It's a really clear, strategic guide to the entire branding journey and one I know will add huge value. Perfect for any entrepreneur beginning the branding journey, rebranding or wanting to know how to make the most of the commercial potential within their brand. Fi takes us through the 8 steps in the process which is a consolidation of years of work and her experience of working with thousands of entrepreneurs. The roadmap itself is available as a free download from https://www.thebrand-stylist.com/ so do hop on over and grab your copy. Hosted on Acast. See acast.com/privacy for more information.