Style and Substance

In this episode we are getting into the hot topic of rebranding, drawing on her 20 years of experience in branding businesses Fi has a lot of great stuff to say about it. We cover where to start, the importance of having real clarity and why you need to take a strategic approach so you can rebrand with confidence.We dig into exactly what you need to consider before a rebrand and the impact it can have on your business. Fi tells us what you need to be looking at when choosing a designer and how to discern whether what comes back from your designer is right, and what to do when it's not. We explore how to get best bang-for-your-buck, and how to approach things if you're rebranding incrementally, as well as some of the pitfalls and potential downsides of rebranding. We talk about all the different elements that make up your brand and which ones have the biggest impact for different types of businesses. We ask the question "one brand or many?" and offer a few pointers to help you decide the scope of your rebrand. And of course we come back to what rebranding can do for the creative and commercial success of your business. It's a really rich episode so we hope you find it useful. Technical note: We've been working to make it more sustainable for us to record more regularly, so this episiode was recorded remotely with our new set up. We haven't quite worked out the sound yet in Fi's lovely and, as we've discovered 'bouncy' new office, so we hope you'll forgive the slight cathedral effect on her audio. We've found a solution for next time, but we thought the conversation was too good to try and re-record the whole thing. Hosted on Acast. See acast.com/privacy for more information.

What does it mean to raise the bar? What's the impact on your self and your work and what responsibility do we have in business for setting a standard of excellence? All these things and more we talk through in this episode. We dig into the value of excellence and the impact it can have commercially on your business. We also explore how the relentless pursuit of excellence can tip into perfectionism and what to do about it instead. We hope will be and thought provoking and energising show that encourages us all to think about how we can collectively raise the bar.Enjoy! Hosted on Acast. See acast.com/privacy for more information.

Is it cliche to say we were inspired to bring this one out?….probably, but we were and it was such a joyful and energising show to record. I didn’t have the heart to edit out the special guest appearance by Fi's lovely Lottie dog, but needless to say she will probably be banned from future recordings...In this episode Fi and I dig into inspiration, what it can do fo your business, what it feels like when we’re inspired, what happens when it’s missing and how and why we should make space for it. Fi shares her experience of attending a recent workshop with the incredibly creative Molly Mahon and the wonders that did for her own inspiration, and we share some of what inspires us on a day to day and how we both tap into that.The question at the end of this episode was posed by a designer asking “how do we stay confident in our designs when we are a creative?” and i’m sure you’ll get loads from what Fi in particular has to share about this. We hope you enjoy the listen and, as ever, your support really helps get the new show off the ground so do please give us a follow, a like and a great review if you’re so inspired. Thanks so much. Enjoy! Hosted on Acast. See acast.com/privacy for more information.

In this first episode we talk about muses, what are they, why you need them, how to find them and we tackle some trouble shooting. We explain the difference between demographics and psychographics and why you need both.How to get really specific with your muses and why you should, and we talk about the different approaches we take that informs the visual branding and copywriting work that we do.We dig into how muses mesh with your magic and how they help you craft a business that really works for you.At the end of each episode we usually tackle a short question from a listener, this week we’re in conversation about these challenging times with the subject…it’s ok if you’re not ok…We really hope you enjoy this debut episode. Do let us know what you think by dropping us a line on the blogs at www.thebrand-stylist.com or www.elizabethcairns.com we'd love to hear from you. Thanks for listening. Hosted on Acast. See acast.com/privacy for more information.

Hello! We are excited to bring you our brand new podcast for inspired and empowered entrepreneursWe’re here to help you sidestep the hustle, keep joy at the forefront of your work and champion a more meaningful and sustainable approach business.Our first full episode will be coming soon and we do hope you'll join us. WarmestElizabeth & Fiona Hosted on Acast. See acast.com/privacy for more information.