Style and Substance

Welcome back to season 2 and welcome to a new year!We really wanted to get 2023 off to a good start so this episode we are focusing on goals and how to set some really compelling inspiring and motivating ones for your business not only at the start of a new year but throughout.We explore the impact of really powerful goals on your business, motivation and productivity. The anatomy of a great goal and what it's vital to include if you really want them to work for you. We chat around how goals interplay with your vision and how to orientate yourself towards more of what you want. ,We take a look at conventional KPI's in the context of an empowered and inspired business and where our focus could be to make business even more meaningful and enlivening.We dig into playing with the subtleties of time and how getting the timing right can be a total game changer.We both talk about how we set varying goals throughout the year and at different points in the business flow to keep momentum going. There's also a word about what you might consider if you're working with a neuro-diversity... and a fair bit more.We really hope this is a good kick start for season 2 and 2023 and really hope you enjoy it.As ever, reviews, comments and encouragement more than welcome so do head over to the blogs and let us know what you think and what you're planning for the year ahead, we'd love to hear from you. Enjoy! Hosted on Acast. See acast.com/privacy for more information.

We couldn't leave you the whole holiday without something to listen to so we thought it might be fun to do a little Twitxtmas special. In this episode we take a walk back through 2022. What it looked like in the UK and for both of us personally and professionally. It's a fairly personal episode as we talk about family and some of the joys and challenges this year has brought for us both.As we move into 2023 we wish you a peaceful and joyful New Year and look forward to bringing you season 2 later in January.Apologies if the audio is still a little echoey as we iron out the kinks in recording in Fi's lovely office but we hope you can still enjoy the content and for 2023 we will have a new set up again so fingers crossed for top notch production.The audio for reflecting on your year that Fi mentioned can be found here https://www.elizabethcairns.com/work-more-deeply/reviewing-your-year-ywysb and Fiona's brilliant New Year Brand Shakedown can be found in the resources section of her website here https://www.thebrand-stylist.com/worksheets-and-workbooks.Thank you so much for listening, we look forward to the new season in 2023. Hosted on Acast. See acast.com/privacy for more information.

In this the last episode of the season we talk about Vitality.A hot topic for both of us and something we are both absolutely passionate about. We dig into what we mean when we talk about vitality and why it should be the first priority of any entrepreneur serious about running a thriving business. We explore the detail of those things that can drain your vitality, including some perhaps unexpected culprits and what to do about them. We get into the subtleties of the role the mind plays in managing our energy and some of the practices that help us have more agency over our mind and attention. Early in this episode there's also a short except from the Vitality chapter of The Empowered Entrepreneur. We really hope you enjoy this last of the season offering and welcome any thoughts or questions so do get in touch on the blogs. www.thebrand-stylist.com or elizabethcairns.com.Wishing you a very peaceful and joyful winter break. Hosted on Acast. See acast.com/privacy for more information.

In this episode we are getting into the hot topic of rebranding, drawing on her 20 years of experience in branding businesses Fi has a lot of great stuff to say about it. We cover where to start, the importance of having real clarity and why you need to take a strategic approach so you can rebrand with confidence.We dig into exactly what you need to consider before a rebrand and the impact it can have on your business. Fi tells us what you need to be looking at when choosing a designer and how to discern whether what comes back from your designer is right, and what to do when it's not. We explore how to get best bang-for-your-buck, and how to approach things if you're rebranding incrementally, as well as some of the pitfalls and potential downsides of rebranding. We talk about all the different elements that make up your brand and which ones have the biggest impact for different types of businesses. We ask the question "one brand or many?" and offer a few pointers to help you decide the scope of your rebrand. And of course we come back to what rebranding can do for the creative and commercial success of your business. It's a really rich episode so we hope you find it useful. Technical note: We've been working to make it more sustainable for us to record more regularly, so this episiode was recorded remotely with our new set up. We haven't quite worked out the sound yet in Fi's lovely and, as we've discovered 'bouncy' new office, so we hope you'll forgive the slight cathedral effect on her audio. We've found a solution for next time, but we thought the conversation was too good to try and re-record the whole thing. Hosted on Acast. See acast.com/privacy for more information.

What does it mean to raise the bar? What's the impact on your self and your work and what responsibility do we have in business for setting a standard of excellence? All these things and more we talk through in this episode. We dig into the value of excellence and the impact it can have commercially on your business. We also explore how the relentless pursuit of excellence can tip into perfectionism and what to do about it instead. We hope will be and thought provoking and energising show that encourages us all to think about how we can collectively raise the bar.Enjoy! Hosted on Acast. See acast.com/privacy for more information.

Is it cliche to say we were inspired to bring this one out?….probably, but we were and it was such a joyful and energising show to record. I didn’t have the heart to edit out the special guest appearance by Fi's lovely Lottie dog, but needless to say she will probably be banned from future recordings...In this episode Fi and I dig into inspiration, what it can do fo your business, what it feels like when we’re inspired, what happens when it’s missing and how and why we should make space for it. Fi shares her experience of attending a recent workshop with the incredibly creative Molly Mahon and the wonders that did for her own inspiration, and we share some of what inspires us on a day to day and how we both tap into that.The question at the end of this episode was posed by a designer asking “how do we stay confident in our designs when we are a creative?” and i’m sure you’ll get loads from what Fi in particular has to share about this. We hope you enjoy the listen and, as ever, your support really helps get the new show off the ground so do please give us a follow, a like and a great review if you’re so inspired. Thanks so much. Enjoy! Hosted on Acast. See acast.com/privacy for more information.

In this first episode we talk about muses, what are they, why you need them, how to find them and we tackle some trouble shooting. We explain the difference between demographics and psychographics and why you need both.How to get really specific with your muses and why you should, and we talk about the different approaches we take that informs the visual branding and copywriting work that we do.We dig into how muses mesh with your magic and how they help you craft a business that really works for you.At the end of each episode we usually tackle a short question from a listener, this week we’re in conversation about these challenging times with the subject…it’s ok if you’re not ok…We really hope you enjoy this debut episode. Do let us know what you think by dropping us a line on the blogs at www.thebrand-stylist.com or www.elizabethcairns.com we'd love to hear from you. Thanks for listening. Hosted on Acast. See acast.com/privacy for more information.

Hello! We are excited to bring you our brand new podcast for inspired and empowered entrepreneursWe’re here to help you sidestep the hustle, keep joy at the forefront of your work and champion a more meaningful and sustainable approach business.Our first full episode will be coming soon and we do hope you'll join us. WarmestElizabeth & Fiona Hosted on Acast. See acast.com/privacy for more information.