Style and Substance

Hello lovely listeners, how are you feeling? Well if it's overwhelmed then we have a goodie for you! In this episode we start to explore the topic of overwhelm and our conversation goes far and wide. We cover everything from what triggers overwhelm, how we experience it and what we instinctively do in response to some of the potentially more helpful ways to tackle it. There's a whole section in the middle where Fi makes sense of the potential overwhelm of the branding process and how we can take a very clear and logical path through to make it less overwhelming and much more enjoyable. We end with some very simple immediately actionable steps you can do right now if you're feeling overwhelmed. We really hope you enjoy listening and if you do please rate review and spread the word, we really appreciate it. Until next week. Hosted on Acast. See acast.com/privacy for more information.

We've been hearing from more than a few people that it's a bit challenging at the moment and we've been asked to tackle the topic of converting clients so in this week's episode we do just that. How do we make the most of every opportunity that comes our way? How can we prepare in the right way to handle enquiries, deal with the challenge of potentially fewer sales and stay sane while we're at it? We hope you find this both practical and encouraging and if you are finding business a little tough at the moment, hang in there, you've got this!Fi mentions her brilliant media kit masterclass and is offering listeners a discount till the end of September, so do listen out at the end for details of how to get hold of that offer. If there's anything you like us to cover in future episodes do drop us a line we'd love to hear from you. Thanks for listening. Hosted on Acast. See acast.com/privacy for more information.

Welcome back lovely listeners. After last week's more personal episode, we are back to business and talking about creating positive cultures and the ripple effect possible when we show up with intention.We explore what we can do as entrepreneurs that is aligned with our passion and purpose to make a positive contribution to something beyond the financial economy.We talk about the rise in B-Corp certification and whether ESG scores are relevant for our businesses.We share some personal stories of two charities that we passionately support, and the benefits of giving more than just financial support to the things that are important to us.We really hope you find this an inspiring episode and one that will get us all thinking about the world we want to create and what part we can play in that. This absolutely isn't about creating another tick list of things to do to be compliant or leave us feeling like we're not doing enough but rather, we hope, an inspiring call to arms to anyone who can see the potential in their work to create a more positive future for our wider communities.If you'd like to know more about the work of Solidarity Sports you can find them at www.solidaritysports.org and Tommy's at www.tommys.org. Hosted on Acast. See acast.com/privacy for more information.

Hello lovely listeners, we are back and I cannot believe it's season 5 already. This week Fiona and I are catching up about where we are at at the start of a new term and the last quarter of the year. Sharing some of our habits and ways we are staying motivated, some of our goals and aspirations and some of what we are really excited about this year. We hope you enjoy this rather more personal episode and will be back to more 'business' next week. Hosted on Acast. See acast.com/privacy for more information.

We have long wanted to bring this episode to you as burnout is something that many people are encountering these days. We've chosen to round off season 4 with this one as an invitation to make the most of the coming summer months for rest, rejuvenation and balance.In this conversation we explore the nature of burnout, how it shows up and why. We explore some of the practical ways to avoid it and why some of us are more susceptible to others. We look at the importance of taking into account a holistic picture as entrepreneurs and how to create that balance between wider work and life.We talk about the benefits of a regenerative culture in business and touch on the cycles to pay attention to in order to work in a more sustainable and regenerative way. It's important to note that neither of us are medical professionals, so please if you are encountering worrying symptoms please seek professional advice and support. We mention the Resilience Masterclass in this episode. If you're interested in finding out more about how to set your business and yourself up in the most sustainable resilient way possible, you can visit https://thebrandstylist.thinkific.com/courses/The-Resilience-Masterclasses Hosted on Acast. See acast.com/privacy for more information.

Oh are we excited lovely listeners?! Just dropping by with a short bonus episode and an invitation for you to our very special September event PURPOSE & POSSIBILITIES, we can't wait to share it with you.For more information and to book your spot before the early bird discount ends, just hop over to Fiona's website here https://www.thebrand-stylist.com/purpose-and-possibilitiesCan't wait to see you there! Hosted on Acast. See acast.com/privacy for more information.

We have a slightly different format for you for this penultimate episode of the season. Today I'm talking to Fiona and Cecelina Tornberg about their latest collaboration, a wonderful online course, Art Directing Impactful Website Photography. We talk about the power of photography for your brand and how to create a truly emotive experience that creates impact on your website and drives that all important impulse to buy in your audience. We recorded this for a live seminar and Cecelina dialled in from Sweden, so apologies for the slightly glitchy audio quality at points, but we hope the wonderful insights shared make up for the occasion loss of sound quality. We talk about the importance of creating depth and resonance with your photography and how to do that, we cover some of what's in their new course and what makes their collaboration such a joyful and empowering one for them both. At the end we take a couple of questions from some of the participants who dialled in to the live seminar. I hope you find it insightful, and if you'd like to know more about their incredible new course you can find details on fiona's website here: https://thebrandstylist.thinkific.com/courses/Art-Directing-Impactful-Website-Photography. Hosted on Acast. See acast.com/privacy for more information.

This is a wide ranging conversation where we talk through some of the tricky situations we've encountered recently when expectations change, boundaries need redefining and we encounter red flags in client interactions. We talk about the impact of ghosting, how the commercial landscape is changing for many of us and how to hopefully stay sane, maintain some perspective and communicate with grace when needed. We hope you enjoy this rather personal perspective and look forward to hearing your thoughts. Enjoy! Hosted on Acast. See acast.com/privacy for more information.

Today we tackle one of the most common questions Fiona get's asked in conversations about branding. "How much of my own personality should I bring into my brand?" This is a common blocker for many entrepreneurs, particularly when as founders we feel so close to our businesses. Our own preferences when it comes to style and aesthetic can often cloud our judgement when it comes to what is commercially right for a business. There are so many considerations when it comes to navigating this territory to get the balance right, and we tackle many of them in this episode. We dig into a few case studies from our own clients and explore how to make the right level of impact when it comes to your brands seasonal personality. We hope you enjoy listening and as ever welcome comments, feedback and questions on the blog. Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 18 and today were digging into how to make the most of your time. Fi is a particularly good case study for how to squeeze the most out of a day and I really enjoy digging into what makes that work for her. We talk around the curses that can befall many a creative entrepreneur, everything from overwhelm, overwork, headless chicken syndrome to what happens when we go into ostrich mode. We explore the impact of perfectionism, what to do about procrastination and sow the seeds for a future episode on flow. For further thoughts on procrastination there's a free short audio on elizabethcairns.com just head to the podcast page and scroll down and you'll find it, I do hope you find it helpful. Enjoy lovely listeners and as ever, do let us know your thoughts or questions on the blogs at thebrand-stylist.com/ and elizabethcairns.com. Hosted on Acast. See acast.com/privacy for more information.