

Style and Substance
Elizabeth Cairns & Fiona Humberstone
Style and Substance is a branding and business podcast brought to you by The Brand Stylist, Fiona Humberstone and The Empowered Entrepreneur, Elizabeth Cairns. Resourcing you with inspiration, insights and heaps of expertise to help you navigate all things branding and business. Ideal for creative entrepreneurs and those of you looking to sidestep the hustle, keep joy at the forefront of your work your work and find a more meaningful and sustainable approach business. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Mar 14, 2023 • 56min
Feedback
This is a juicy one folks, in this episode we are exploring the territory of feedback. How to give it, how to take it, and how to handle it without it crushing your soul and your confidence. We dig into the various types of feedback and its use for us in business. What mindset and approach best supports you to stay empowered. What to do when you you don't get great feedback and how to stay proactive and stay out of a failure quagmire.We ask the question whether it's ever ok to give unsolicited feedback and spend a little time exploring how we deal with and deescalate heated conflict and manage your nervous system and self regulate. It's broad ranging, deep digging and we hope highly practical. Do let us know what you think, feedback always welcome ;) Hosted on Acast. See acast.com/privacy for more information.

Mar 7, 2023 • 49min
Getting your brand right from the start
In this episode Fi is in the hot seat and i'm grilling her on all the things you need to be considering at the outset of a branding project to make sure you get it right from the start. Fi has an incredible wealth of knowledge to share on this topic and I hope you enjoy listening as much as I enjoyed getting into the meat of it with her.As ever please do let us know what you think by dropping is an email or a note on the blogs. Hosted on Acast. See acast.com/privacy for more information.

Feb 28, 2023 • 50min
Scaling sustainably
Welcome back! Season three is here and we are coming out of the gates with a juicy episode tackling the currently hot topic of scaling. We are both so passionate about running sustainable businesses that are built around what sets you apart and are able to grow without the burnout that seems to feel inevitable these days. We explore the many reasons why entrepreneurs want to scale, the factors you need to pay attention to when growing your business fast and how to do it in a way that preserves the joy and the sanity of the entrepreneur in the process. We talked for a loooong time when recording so you'll hear the occasional musical segway as we move around this really wide ranging topic but hopefully we've plucked the most useful segments and put them together for this episode. As ever do drop us a line and let us know what you think. Happy listening. Hosted on Acast. See acast.com/privacy for more information.

Feb 7, 2023 • 58min
Doing business on your terms
We thought we'd round off season two with a meaty one for you. In this, slightly longer than usual, episode we get stuck into what it means to do business on your terms as an empowered and an inspired entrepreneur. Some of the areas to consider when defining what you want work to look like for you and how to keep the bigger picture in mind. We share some of our own stories of how business has evolved for us over the years and how we've shifted the boundaries and our terms to accommodate the changes in family life.The audio sadly got a little corrupted midway through and was unrecoverable, hence the little musical segway but hopefully doesn't detract from the flow too much. Happy listening and we look forward to coming back with season three after the school break. Hosted on Acast. See acast.com/privacy for more information.

Jan 31, 2023 • 56min
Finding your magic
Dive into the journey of discovering your unique magic as an entrepreneur! The hosts discuss how personal development shapes branding and the importance of aligning your strengths with your business. Hear inspiring stories like that of a florist who transformed her brand to stand out in a crowded market. Explore the art of crafting a unique brand narrative and the power of passion in entrepreneurship. Discover practical strategies to elevate your brand and learn how to create authentic connections with your audience.

Jan 24, 2023 • 53min
Cherishing your Clients
Fi was really inspired for us to do this episode, by a recent experience she had in Fortnum's, she shares that story and others as we dig into the importance of cherishing your clients and ways to do that for small and larger businesses. We talk about the importance of saying thank you and various ways to build and reward loyalty.We'd love to start a Radical Revolution of Appreciation and hope you'll join us by finding some inspirational fodder in this conversation. We talk about the ways we've felt cherished by varying brands and people and the difference that makes the difference when it comes to that. We talk a little around how we can inadvertently miss a trick to cherish despite best efforts, and how to avoid a few common pitfalls when you really want to reward loyalty and engagement. We really hope you enjoy this wide ranging conversation and, as ever, please please do let us know what you think on the blogs or by dropping us a line at fiona@fionahumbertone.com or elizabeth@elizabethcairns.com. As ever, thanks for listening. Hosted on Acast. See acast.com/privacy for more information.

Jan 17, 2023 • 49min
Quick Wins in Challenging Times
When times are a little tough, keeping your business on track and your motivation high is key. In this episode we explore some of the simple, cost and time effective ways to get some quick wins in your business and give your mojo and your cash flow a boost. We explore how to raise productivity without succumbing to the hustle or getting overwhelmed with the scale of the challenge.We think creatively around how to create and structure offerings that work in alignment with your current business to increase your reach and your cut through. How to get some traction and engagement, how to avoid some of the negative pitfalls of social media and importantly how to stay sane when venturing into new territory. We also talk around how to maintain your sense of agency when the pipeline might look a little bleak and hope that this provides an inspiring and hopefully insightful listen. We really hope you enjoy the show and if you do then please do take a moment to leave a review, it means so much.Thank you! Hosted on Acast. See acast.com/privacy for more information.

Jan 11, 2023 • 42min
Setting Goals for an Empowered Business
Welcome back to season 2 and welcome to a new year!We really wanted to get 2023 off to a good start so this episode we are focusing on goals and how to set some really compelling inspiring and motivating ones for your business not only at the start of a new year but throughout.We explore the impact of really powerful goals on your business, motivation and productivity. The anatomy of a great goal and what it's vital to include if you really want them to work for you. We chat around how goals interplay with your vision and how to orientate yourself towards more of what you want. ,We take a look at conventional KPI's in the context of an empowered and inspired business and where our focus could be to make business even more meaningful and enlivening.We dig into playing with the subtleties of time and how getting the timing right can be a total game changer.We both talk about how we set varying goals throughout the year and at different points in the business flow to keep momentum going. There's also a word about what you might consider if you're working with a neuro-diversity... and a fair bit more.We really hope this is a good kick start for season 2 and 2023 and really hope you enjoy it.As ever, reviews, comments and encouragement more than welcome so do head over to the blogs and let us know what you think and what you're planning for the year ahead, we'd love to hear from you. Enjoy! Hosted on Acast. See acast.com/privacy for more information.

Dec 30, 2022 • 45min
Reviewing your year
We couldn't leave you the whole holiday without something to listen to so we thought it might be fun to do a little Twitxtmas special. In this episode we take a walk back through 2022. What it looked like in the UK and for both of us personally and professionally. It's a fairly personal episode as we talk about family and some of the joys and challenges this year has brought for us both.As we move into 2023 we wish you a peaceful and joyful New Year and look forward to bringing you season 2 later in January.Apologies if the audio is still a little echoey as we iron out the kinks in recording in Fi's lovely office but we hope you can still enjoy the content and for 2023 we will have a new set up again so fingers crossed for top notch production.The audio for reflecting on your year that Fi mentioned can be found here https://www.elizabethcairns.com/work-more-deeply/reviewing-your-year-ywysb and Fiona's brilliant New Year Brand Shakedown can be found in the resources section of her website here https://www.thebrand-stylist.com/worksheets-and-workbooks.Thank you so much for listening, we look forward to the new season in 2023. Hosted on Acast. See acast.com/privacy for more information.

Dec 13, 2022 • 43min
Vitality
In this the last episode of the season we talk about Vitality.A hot topic for both of us and something we are both absolutely passionate about. We dig into what we mean when we talk about vitality and why it should be the first priority of any entrepreneur serious about running a thriving business. We explore the detail of those things that can drain your vitality, including some perhaps unexpected culprits and what to do about them. We get into the subtleties of the role the mind plays in managing our energy and some of the practices that help us have more agency over our mind and attention. Early in this episode there's also a short except from the Vitality chapter of The Empowered Entrepreneur. We really hope you enjoy this last of the season offering and welcome any thoughts or questions so do get in touch on the blogs. www.thebrand-stylist.com or elizabethcairns.com.Wishing you a very peaceful and joyful winter break. Hosted on Acast. See acast.com/privacy for more information.