On this episode of The B2B Content Show, host Jeremy Shere talks with Mo Shehu, founder and content lead at Column, about how content can give you an edge and help you stand out. Mo talks about his motto of “content is your edge” and how companies need to make sure their content cuts through the noise and has a unique point of view. They also discuss how to create good content, from immersing yourself in your subject matter to executing it properly. Highlights: What “Content is your edge” meansHow to create immersive content The importance of understanding the two skillsets needed for content marketing: mining for insight and polishing content. How HR can benefit from having a content strategy while working with the marketing team to help distribute organic contentLearn more about ColumnConnect with Mo on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, Jeremy Shere speaks with Marissa Incitti, Associate Director of Content at Feedvisor, an AI optimization and intelligence platform for large sellers and brands on Amazon. Marissa shares her experience of leading a lean content team in a time of economic uncertainty and provides insight into how she and her team have adapted to this new reality. Highlights: How Marissa's team was impacted by the economic downturn  The importance of streamlining tasks and removing obstacles Managing expectations and setting realistic goals The need to focus on valuable customers Learn more about FeedvisorConnect with Marissa on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show host Jeremy Shere talks with Chloe Thompson, Head of Global Content Strategy and Thought Leadership at Reward Gateway. Chloe shares her insights on how to create better thought leadership content that stands out from the crowd and offers something new and different to readers. Highlights:The importance of telling the story that only you can tell and the value of understanding your audienceTechniques from journalism to create better thought leadership content Incorporating your subject matter experts and customers into your thought leadership content.Learn more about Reward GatewayConnect with Chloe on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, Jeremy Shere interviews Haralds Gabrans Zukovs, Head of Marketing at Credo Lab. Haralds shares his insights on competing with small marketing budgets and teams and outlines strategies for success. Highlights:Advantages of small marketing teams: move faster, explore new channels, make decisions quicker Exploring channels that your competitors are not targeting Creating better content than your larger competitorsHow email marketing is a great channel for small teamsLearn more about credolabConnect with Harald on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helpig B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show, Jeremy Sheer is joined by Annika Bjorkholm, CMO of Swipe Guide. Annika and Jeremy discussed the importance of measuring ROI for content marketing, and Anika provided five pieces of advice for marketers struggling to measure ROI for their content. Highlights: The definition of ROI and content marketing has to do with the amount of money, effort, and time you put into itPrioritizing what works and planning content roadmaps Anika’s five pieces of advice when measuring ROI of your content marketingLearn more about SwipeGuideConnect with Annika on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The B2B Content Show Jennifer Tribe, Director of Content at Syncro,and host Jeremy Shere discuss the launch of Syncro's new podcast. Jennifer shares her experience on industry research, her unique approach to editing, and the technical side of podcasting. Highlights:The technical side of podcasting, tips and tricks for a better podcast production.The advantages of Podcasting for B2B MarketingUsing podcasting to build a more human and personable relationship with the audienceHow to measure success when creating a podcast.Learn more about SyncroConnect with Jennifer on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

 On this episode, Jeremy interviews Tom O'Malley, founder and CEO of Current, an open source knowledge platform. Tom explains what fresh knowledge is and why it is so important in the modern world. They discuss the importance of peer review and the value of conversations and how asynchronous knowledge sharing can be used to bring together people from all professions and backgrounds. Highlights Defining the Fresh Knowledge MovementThe importance of asynchronous knowledge sharing The need to bring strategy, product and marketing teams into the market Leveraging interactions to build relationshipsLearn more about CurrntConnect with Tom on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, host Jeremy Shere and Stacy Willis, Senior Vice President of Marketing at Playwire talk about getting the most value from content clusters and how Playwire uses them to understand and communicate their expertise in the ad monetization technology platform. Highlights: What is a content cluster and why you need them for your B2B content marketing strategy How Google uses algorithms to determine expertise  Creating a content cluster and getting the most value out of itLearn more about PlaywireConnect with Stacy on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, Jeremy Sheer speaks with Patricia Christiansen,  about how to create next level thought leadership content by demonstrating organization's expertise while also positioning the value that they bring to the market.Highlights: Defining “next level thought leadership content” Positioning the value of one’s organization Creating content that speaks from the customer’s perspective Connect with Patricia on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The B2B Content Show, Jeremy Shere talks to RC Victorino, Senior Manager of Content Marketing at Density. RC talks about how and why he and his content marketing team partner with customer support.Highlights: The value of collaborating with costumer support as a marketer  to gain an understanding of customer journeys and create better content.The importance of understanding customer needs .Techniques to master hero content.Learn more about DensityConnect with RC on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.