On this episode of The B2B Content Show, Jeremy Sheer is joined by Annika Bjorkholm, CMO of Swipe Guide. Annika and Jeremy discussed the importance of measuring ROI for content marketing, and Anika provided five pieces of advice for marketers struggling to measure ROI for their content. 

Highlights: 

• The definition of ROI and content marketing has to do with the amount of money, effort, and time you put into it
• Prioritizing what works and planning content roadmaps 
• Anika’s five pieces of advice when measuring ROI of your content marketing

Learn more about SwipeGuide

Connect with Annika on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

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