B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Jeremy Shere
If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Feb 17, 2021 • 19min
How SDRs can build engagement with prospects w/ Brooke Bachesta
Host Jeremy Shere and Brooke Bachesta, Senior Manager of Sales Development at Outreach, discuss the finer points of enabling SDRs to engage prospects, including:Signs of disengagement ... The role of relationship building in fostering engagement ...The value of objections ... How Outreach uses podcasting as an engagement channelConnect with Brooke on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.
