Safiyyah Khan, VP of Growth Marketing at BlueWave Solar, is part of a growing wave of women assuming leadership roles in marketing. But, as she well knows, there's still a ways to go. While the majority of marketers are women, men still comprise the majority of CMOs, not to mention an even larger majority of men in the C-suite positions that CMOs report to. And when it comes to ethnic minorities, the disparities are even greater. Khan discusses how creating more opportunities for women and ethnic minorities in marketing leadership is not only the right things to do ... it's good for business.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder and CEO of Tribal Knowledge Podcasting, talks with Cord Himelstein, VP of Digital Marketing at Halo, about why too much employee communication can exacerbate disengagement ... How deep engagement in a virtual setting requires "active listening" ... and the importance of establishing and respecting communication boundaries.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

In her role as VP of Marketing at Symetria Recovery, AnnMarie Fauske has to be careful with the language she uses to engage her audience--people who suffer from Substance Use Disorder (SUD) and are seeking help.  Because the words often used to describe these sorts of illnesses--clean, dirty, abuse, junkie, addict, etc.--can and often do exacerbate the stigma around SUD and other mental health disorders by implying a moral judgement on the person suffering from the disease. And yet, those terms are widely used by people searching for help.In this episode we discuss how AnnMarie navigates this language puzzle and breaks down a recent highly successful marketing campaign aimed at military veterans seeking treatment. The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

What do engagement, trust, emotion, and brand awareness have in common?For Kayla Ratz, Digital Marketing Manager at GP Strategies, the answer is: everything.  “Engagement is the core of where GP Strategies starts to build trust in its brand,” Ratz says. “Customers and prospects are more emotionally tied to a brand when the customer experience is good and the customer experience is good when you have several touch points that initiate engagement.”In this episode we dig into the intersection between engagement, emotion, and building trust with customers.The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Jeremy Shere, Founder and CEO of Tribal Knowledge Podcast, and Jim Baty, CEO of Sauter, Baty & Bloomquist and Executive director of the Concrete Foundations Association, discuss how deep engagement results from stakeholders--in this case members of the Concrete Foundations Association--giving back to the organization.  To foster that level of engagement, Baty and his colleagues design events specifically geared to encourage new members to participate and develop a sense of ownership in the organization.Connect with Jim on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.

Host Jeremy Shere and Brooke Bachesta, Senior Manager of Sales Development at Outreach, discuss the finer points of enabling SDRs to engage prospects, including:Signs of disengagement ... The role of relationship building in fostering engagement ...The value of objections ... How Outreach uses podcasting as an engagement channelConnect with Brooke on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.