Off The Grid: Leaving Social Media Without Losing All Your Clients

Nicole Cloutier, a talented copywriter and podcaster, shares her journey from poetry to persuasive marketing. She discusses how ethical copywriting can feel like magic, emphasizing the importance of pain point and pleasure point marketing. Listeners learn practical tips for writing compelling sales pages, including the power of specificity and emotional engagement. Nicole also provides three easy ways to enhance existing sales pages, ensuring they resonate with potential customers and drive sales. Plus, don't miss her special free sales page bundle!

Leah Kern, an anti-diet dietitian and certified intuitive eating counselor, shares her journey after leaving social media. She discusses the initial struggles and surprising opportunities that arose from this bold move. The conversation dives into how intuitive eating shaped their values and the interconnectedness of diet culture with social media. Leah also highlights the importance of authentic content and community-building, encouraging listeners to redefine success on their own terms and embrace personal growth beyond online metrics.

Join writer and therapist Lisa Olivera, author of 'Already Enough,' as she discusses the duality of her rapidly growing Instagram following and its impact on her work. Lisa shares why she embraced social media and the challenges of staying authentic in the therapist space. She also dives into the emotional toll of social media addiction, the pursuit of deeper connections through her Substack newsletter, and the complex emotions of grief and gratitude tied to online life. It's a heartfelt conversation about visibility and the choices we make in our digital lives.

In this engaging conversation, Maria Bowler, a writer and coach with a Master's in Religion and the Arts from Yale, discusses the nuances between productivity and creativity. She challenges the obsession with efficiency, proposing that true presence and engagement in our work foster creativity. Maria shares insights on how to stretch time and lose track of it, encouraging listeners to embrace creative friction as a catalyst for growth. Their discussion also touches on the complicated relationship with social media, emphasizing a more meaningful connection to art and life.

It’s 2025 and everyone’s sick of social media… so what do we do now?Today we’re kicking off season six with a conversation with poet, author, actor, and model Arielle Estoria. Over the past decade, Arielle has cultivated a multi-faceted creative career while growing her Instagram following to over 100K people.In this vulnerable conversation, we explore:Arielle’s work as an artist & how social media turned her into an influencerWhat happened for Arielle when supporting Black creators was no longer “popular”The impact of social media trends on our identity + creative practiceThe boundaries Arielle's creating to stay focused on her art in 2025Plus! Arielle asks me if I miss anything about Instagram… and we chat about my newfound Youtube addiction 😬  RESOURCES + LINKS👋 Download the FREE Leaving Social Media Toolkit🌐 Join the Interweb for courses + community🌸 Peep the Clubhouse for bonus episodes + emails💌 Learn more about purchasing ad space + sponsoring the show  ❤️‍🔥 How do two people walk hand-in-hand on different paths? That's the theme Uma Girish explores in her new book Sacred Fire: Memoir of a Marriage. Get your copy today  — directly from Uma, Amazon or Kobo.

The podcast dives into the emotional landscape surrounding recent social media changes, particularly the TikTok ban and its implications for small businesses. It encourages listeners to process their feelings of grief over departing from beloved platforms. A three-step practice is shared to help navigate these emotions and differentiate between grieving and mourning. Personal stories add depth, highlighting the complex relationship people have with social media while paving the way for a healthier digital future.

Let's put the cherry on top of your 2025 marketing toolkit with a long-form episode on 2025 Marketing Trends!To do that, I'm joined by communications strategist Amanda Laird to chat about four things she's forecasting for the year ahead, including:AI operations & optimization — plus the need to disclose how we're using AI in our work 🤖Big shifts in the social media landscape — including the fall of X, the rise of Bluesky, "free speech" on Facebook & more 🪨Substack's slow & steady descent from newsletter service to social media platform... 🫠& The return to IRL events — plus more intimacy in our online spaces 🫂   Tune in for a gently-guided look into the murky crystal ball of online biz in 2025. Then join us in the Clubhouse for our members-only biz forecast episodes throughout the year!MORE FROM AMANDA🐌 Visit the Slow & Steady website📩 Sign up for Amanda's newsletter🎧 Listen to Amanda's previous appearance on Off the Grid (Apple Podcasts, Spotify)  RESOURCES + LINKS👋 Download the FREE Leaving Social Media Toolkit🌐 Join the Interweb for courses + community🌸 Peep the Clubhouse for bonus episodes + emails💌 Try Flodesk for easy email marketing, forms + e-commerce & use this link for 50% off your first year (affiliate link)  ❤️‍🔥 How do two people walk hand-in-hand on different paths? That's the theme Uma Girish explores in her new book Sacred Fire: Memoir of a Marriage. Get your copy today  — directly from Uma, Amazon or Kobo.

Today we're revealing the third tool in your 2025 marketing toolkit, and I'm resharing our BEST OF episode where Michelle Warner teaches us all about relationship marketing!With an MBA from one of the world’s top business schools and 15+ years experience growing small businesses, Michelle designs tiny companies that are built to last. She’s also the creator of Networking That Pays, the introvert-friendly connection system that brings in reliable leads, consistent referrals and meaningful connections for your business — in just 5 minutes a day. Together, Michelle and I talk about:What relationship marketing isThe difference between relationship marketing & traffic marketingHow a network can support your businessWho needs to be in your network (& who doesn’t)How to “borrow an audience” & why it’s so effectiveThe one type of content you need to have for relationship marketing to work  MORE FROM MICHELLE⏱️ Get Michelle’s free workshop 5 Minutes A Day to a Network That Pays🎧 Listen to Michelle's podcast Sequence Over Strategy RESOURCES + LINKS👋 Download the FREE Leaving Social Media Toolkit🌐 Join the Interweb for courses + community🌸 Peep the Clubhouse for bonus episodes + emails💌 Try Flodesk for easy email marketing, forms + e-commerce & use this link for 50% off your first year (affiliate link)  ❤️‍🔥 How do two people walk hand-in-hand on different paths? That's the theme Uma Girish explores in her new book Sacred Fire: Memoir of a Marriage. Get your copy today  — directly from Uma, Amazon or Kobo.

At long last, we’ve got an episode exploring all things podcast guesting! And to do that I’m joined by return guest, portfolio career expert, and founder of Inner Workout, Taylor Elyse Morrison. Together we get into:What podcast guesting is (and what it isn’t)How to know if you should start a podcast or focus on podcast guestingA pep talk for boosting your confidence on the mic3 things to do before you focus on podcast guestingExamples of how to develop pitch topics for a few different types of businesses + creators And if you’re ready to put all this into action, please let me recommend Taylor’s new course, Grow Your Brand by Podcast Guesting! I’m a guest expert on one of the sections, and you can use the code OFFTHEGRID FOR $50 off if you sign up by the end of January.MORE FROM TAYLOR👀 Read Taylor’s blog posts on how podcast guesting fits into your marketing strategy + how to make the most of being a podcast guest📈 Use the code OFFTHEGRID for $50 off Grow Your Brand By Podcast Guesting (code expires 1/31/25) RESOURCES + LINKS👋 Download the FREE Leaving Social Media Toolkit🌐 Join the Interweb for courses + community🌸 Peep the Clubhouse for bonus episodes + emails💌 Try Flodesk for easy email marketing, forms + e-commerce & use this link for 50% off your first year (affiliate link)  ❤️‍🔥 How do two people walk hand-in-hand on different paths? That's the theme Uma Girish explores in her new book Sacred Fire: Memoir of a Marriage. Get your copy today  — directly from Uma, Amazon or Kobo.

Welcome to our 2025 Marketing Toolkit! Today on the pod, we’re talking all things email marketing with Allea Grummert of Duett.Tune in to learn:5 reasons email might be the best marketing channel for your businessWhat a welcome sequence is + why it’s different than a nurture sequenceHow to find the right email platform for youWhy email segments + tags help you be your best, most multi-passionate selfHow Allea solves Amelia’s biggest email problem in 2 minutesIntermediate + advanced email strategies like link triggers, nested sequences and automated sales funnels Whether you're an email beginner just starting your list or a seasoned pro hoping to bump up those click rates, this episode has supportive, implementable advice for you! I hope you'll tune in and share it with a friend xo MORE FROM ALLEA📩 Get all the email goods from Allea + Duett right here🎧 Listen to Allea's podcast Happy SubscribersRESOURCES + LINKS👋 Download the FREE Leaving Social Media Toolkit🌐 Join the Interweb for courses + community🌸 Peep the Clubhouse for bonus episodes + emails💌 Try Flodesk for easy email marketing, forms + e-commerce & use this link for 50% off your first year (affiliate link)  ❤️‍🔥 How do two people walk hand-in-hand on different paths? That's the theme Uma Girish explores in her new book Sacred Fire: Memoir of a Marriage. Get your copy today  — directly from Uma, Amazon or Kobo.