

GTM Science - A show for GTM and RevOps leaders
Union Square Consulting
To us, GTM is both an art and a science. We don't claim to be experts in the "art"—the marketing campaigns, sales messaging, and branding. We ARE experts in the "science"—GTM strategy, process design, growth planning, and RevOps. On GTM Science, we share what we've learned by solving these problems at scale for B2B recurring revenue businesses. We also bring you unfiltered conversations with CROs, private equity investors, and revenue leaders who’ve done it themselves.
No silver bullets. Just real talk about what works.
Learn more at unionsquareconsulting.com
No silver bullets. Just real talk about what works.
Learn more at unionsquareconsulting.com
Episodes
Mentioned books

Nov 18, 2022 • 59min
RevOps Live #9 - Why CMOs Don't Want to Report to CROs with Darryl Praill
In this episode of RevOps Live, Darryl Praill joins hosts Eddie Reynolds and Gerry Marletta to discuss the role of a CMO (Chief Marketing Officer), reporting to CROs, why the CEO doesn’t get marketing, sales & marketing alignment, insights into the best in class revenue teams & much more.
Who is Darryl Praill?
★ 2020 Top 10 SaaS Branding Expert
★ Voted Top 3 Marketer on LinkedIn
★ Top 50 Social Seller
★ Top 50 Sales Keynote Speaker
★ Award-winning Content Creator
To signup for all future events, click here.
This episode was recorded on Wednesday November 16th 12:00PM - 1:30PM EST
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Nov 4, 2022 • 54min
RevOps Live #8 - When to Invest in Inbound vs. Outbound with Channing Ferrer
In this episode of RevOps Live, Channing Ferrer joins host Eddie Reynolds to analyze pipeline, an in-depth discussion on MQLs, inbound vs. outbound and more.
To signup for all future events, click here.
This episode was recorded on Wednesday November 2nd 12:00PM - 1:30PM EST
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Oct 28, 2022 • 51min
RevOps Live #7 - How Marketing Ops Fits Into RevOps with Mallory Lee
In this episode of RevOps Live Eddie Reynolds and Mallory Lee draw on their years of experience to discuss revenue operations, marketing operations, the CMO role vs. CRO role, how to unify goals and metrics, dealing with conflict on disconnected teams and MORE.
To signup for all future events, click here.
This episode was recorded on Wednesday October 26th 12:00PM - 1:30PM EST
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Oct 24, 2022 • 1h 16min
How to Build a Sales Pipeline, Get Reliable Data & Create Effective Salespeople with Gerry Marletta
Today Eddie & Gerry dive into the topic of salesforce, sales pipeline, data, business insights and how to create more effective salespeople.
➤This episode was recorded on Oct. 19th, 2022
Hosted by Eddie Reynolds CEO & Revenue Operations Strategy Consultant for Union Square Consulting.
Featuring Gerry Marletta Director of Delivery at Union Square Consulting.
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Oct 12, 2022 • 1h 24min
RevOps Live #6 - How to Align RevOps with Leadership with Kevin Mulrane
"What is the most effective way to align RevOps with Leadership"
"What do you think RevOps can do to help inform Leadership and save time?"
To answer these questions, we bring you RevOps Live #6 recorded Tuesday Oct 11 - 12:00 PM - 1:30 PM EST.
Hosted by our Founder and CEO, Eddie Reynolds, he interviewed Kevin Mulrane, 7-time CRO and sales leader, to talk about how he's aligned Revenue Operations in previous companies, with a specific focus on strategic planning and data-driven insights.
To signup for all future events, click here.
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Sep 22, 2022 • 1h 10min
RevOps Live #5 - The Art and Science of Sales Forecasting with Rob Levey
Hosted by Eddie Reynolds CEO & Founder of Union Square Consulting featuring Rob Levey VP Revenue Operations at Monotype.
Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype also provides a first-of-its-kind service that makes fonts more accessible for creative professionals to discover, license, and use in our increasingly digital world. We work with the biggest global brands, and with individual creatives, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.
To signup for all future events, click here.
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Aug 18, 2022 • 1h 14min
RevOps Live #4 - How Asite built RevOps from Zero with Heather Robinette
Hosted by Eddie Reynolds CEO & Founder of Union Square Consulting featuring Heather Robinette Revenue Operations Manager of Asite. In this live recorded episode Eddie and Heather discuss all things RevOps and how it plays a strategic role in company growth.
Asite helps people share information and build knowledge in a secure environment in the cloud. Every day, people all over the world use Asite to manage their projects and supply chains collaboratively to get the information they need – when and where they need it.
To signup for all future events, click here.
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Aug 11, 2022 • 1h 25min
RevOps Live #3 - Revenue Data Analytics - How to Trust Your Data with Scott Stouffer
Hosted by Eddie Reynolds CEO & Founder of Union Square Consulting featuring Scott Stouffer CEO and Founder of scaleMatters.
In this live recorded episode the pair discuss Revenue Data Analytics, why it matters for early and growth stage B2B companies and how to trust the data. Scott draws on his years of experience to discuss the importance of RevOps and debate the best growth strategies for early and growth stage B2B companies.
What is scaleMatters? scaleMatters offers comprehensive RevOps-as-a-Service for early and growth stage B2B companies. It's the fastest, cheapest way to get great data and insights so you can build an effective Go-to-Market engine FAR earlier in the life of your company. As a strategic partner to CEOs, CROs and senior revenue leaders, scaleMatters deploys the infrastructure (tech/data/processes) and delivers the revenue intelligence/insights you need to manage your business with precision. Visit scalematters.com for more information.
To signup for all future events, click here.
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Aug 5, 2022 • 1h 25min
RevOps Live #2 - "Team of One" - How to be more strategic as a solo contributor with Rachel Nazhand
Hosted by our Founder and CEO, Eddie Reynolds, he interviewed Rachel Nazhand, 5x High-Growth Operator | SaaS Executive | Vice President, Business Operations at Zelis and with her wealth of knowledge we take a deep dive into being a solo contributor.
To signup for all future events, click here.
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STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok

Jul 14, 2022 • 1h 8min
Common Pitfalls & Key Insights for B2B Revenue Teams with Scott Stouffer
CEO and Founder of scaleMatters Scott Stouffer draws on his years of experience to discuss the importance of RevOps and debate the best growth strategies for early and growth stage B2B companies. Hosted by Eddie Reynolds CEO and Founder of Union Square Consulting.
What is scaleMatters? scaleMatters offers comprehensive RevOps-as-a-Service for early and growth stage B2B companies. It's the fastest, cheapest way to get great data and insights so you can build an effective Go-to-Market engine FAR earlier in the life of your company. As a strategic partner to CEOs, CROs and senior revenue leaders, scaleMatters deploys the infrastructure (tech/data/processes) and delivers the revenue intelligence/insights you need to manage your business with precision. Visit scalematters.com for more information.
To signup for all future events, click here.
_____________________________________________________________________
STRATEGIC REVENUE OPERATIONS AS A SERVICE
● Website
● LinkedIn
● TikTok


