The CPG View

Andrew Lipsman, Principal Analyst at eMarketer, discusses the digitization of physical stores and the opportunities it presents for retailers and brands. He highlights the challenges of reaching consumers at scale and how in-store digital media can help address these challenges. Lipsman provides examples of successful campaigns that drove sales and brand awareness. He emphasizes the importance of aligning in-store digital media strategies with business objectives and explores the future of reaching and engaging consumers through in-store digital media.

We sit with Dave Wright to discuss several hot digital topics (growth, expansion, profitability....and MATH). Who is Pattern, what do you do and how is it different? What are some of the biggest challenges you face in the industry, and how are you thinking about overcoming them? How doesPattern differentiate from competitors in the marketplace? How do you balance customer experience with profitability? What are your future plans for growth and expansion, and how do you plan to achieve them?

Things you will learn: - What is "eCommerce Placement" and who is Adam Rose - What trends are you seeing with companies….and with talent? - How can an eComm leader increase their odds of landing a role? - How can talent best assess brands during the interview process? - What has changed that has surprised you? - What is your vision of the future, as it relates to talent (leaders) and brands? any advice to share for talent…as well as brands?

Strategy, Tactics and Best Practices for Optimizing Visual Content with Jehan Hamedi from Vizit

Jamie shares his journey and learnings through out this career at several large CPG's.

We get the in's and out's of Shoptalk with our dear friend Krystina Gustafson.