1. With your extensive background in digital marketing and e-commerce, how have you seen the industry change over the years, and what do you see as the biggest challenges facing businesses in this space today? 2. Nestle is a massive company with many different product lines. Can you speak to how you approach e-commerce and digital marketing strategies for such a diverse portfolio? 3. What do you think sets successful e-commerce businesses apart from those that struggle to gain traction? Are there certain tactics or strategies that you find consistently lead to success? 4. As someone with a lot of experience in business development and trade marketing, can you speak to how e-commerce fits into the broader picture of a company's overall growth strategy? 5. With the pandemic accelerating the shift to e-commerce, what do you think the future of online retail looks like, and how do you see Nestle and other major companies adapting to these changes?