
The RevOps Review
Interviewing leading revenue operators - reviewing the ever changing landscape of GTM operations to keep your revenue engine on track.
Latest episodes

Oct 6, 2023 • 22min
Consolidating Reporting & Data Warehousing with Jeff Ignacio and Darrell Alfonso
Our host Jeff Ignacio sits down with Darrell Alfonso, the Director of Marketing Strategy and Operations at Indeed. They talk about what it means to be a good leader, including the importance of centralising resources and bringing teams together. They also discuss how best to consolidate reporting, touching on data warehousing and a single source of truth. Check out The RevOps Journal for more: https://www.cognism.com/the-revops-guide.

Sep 29, 2023 • 26min
GTM Planning with Jeff Ignacio and Antoine Cornet
Our host Jeff Ignacio sits down with Antoine Cornet, Head of Revenue Operations at Cognism, to discuss how to build a RevOps strategy. They talk about shifting RevOps from being a system admin to a strategic function, as well as the importance of micro-gains and segmentation when entering new markets. Antoine also shares how best to define ratios, the value of setting benchmarks and the importance of a multi-threaded approach.

Sep 22, 2023 • 22min
Governing The GTM Motion with Jeff Ignacio and Rosalyn Santa Elena
Our host Jeff Ignacio sat down with the one and only Rosalyn Santa Elena to discuss how to make an impact as a Revenue Operator. Jeff and Rosalyn also share insights on the importance of a communication cadence. As well as all of the challenges Rosalyn's faces as a consultant and coach.

Sep 15, 2023 • 27min
Building a RevOps Strategy with Jeff Ignacio & James McArthur
Our host Jeff Ignacio sits down with James McArthur, the Director of RevOps at Nue, to discuss the best ways to build a RevOps strategy. They delve into the importance of insights models and why understanding the customer's lifecycle when shaping your approach is paramount. They also discuss the responsbilities of RevOps professionals, the improtance of creating space to prevent burnout and how to avoid the 'systems trap.'

Sep 8, 2023 • 28min
Centralisation and The 4 pillars of RevOps with Jeff Ignacio & Leore Spira
Our host Jeff Ignacio sat down with Leore Spira to discuss the importance of centralisation in revenue operations. Jeff and Leore break the process down through their definitions of The 4 Pillars of RevOps and how this creates 360 visibility for operators.

Sep 1, 2023 • 28min
The emergence of AI and Its Impact on RevOps & Sales with Jeff Ignacio and Kyle Norton
Our host Jeff Ignacio sits down with the SVP of Sales & Partnerships of Owner - Kyle Norton to discuss the rise of AI - what impact that's going to have on Sales and RevOps in the future. Plus a cheeky insight into Kyle's high school years

Aug 25, 2023 • 25min
Creating A Single Source Of Truth with Jeff Ignacio and Mollie Bondensteiner
Our host Jeff Ignacio sits down with the Ex-Global Revenue Operations Leader of Deel, Mollie Bodensteiner to dig deep into the notion that is The Single Source of Truth. Jeff and Mollie discuss the processes behind it and how to maximise the efficiency. They discuss how the data is actual a by-product of these processes and how a culmination of process, data and the Single Source of Truth unlocks revenue. You do not want to miss this! Check out The RevOps Journal for more: https://www.cognism.com/the-revops-guide.

Aug 18, 2023 • 24min
Is a Single Source of Truth Possible? With Jeff Ignacio and Natalie Furness (CEO of Revenue Automated)
Our host Jeff Ignacio speaks with Natalie Furness RevOps Leader, CRO and Founder of RevOps Automated. They discussed the potential every business has to unlock a single source of truth. And whether the business size impact the way this is possible.

Aug 11, 2023 • 26min
Unifying and Scaling the GTM Motion with Jeff Ignacio and Anne Pao (Ignite Consulting)
Our host Jeff Ignacio sits down with, Fractional GTM Ops Leader, Founder of Ignite Consulting Anne Pao to discuss all things GTM Motion. How you go about unifying the revenue function through to scaling it. Check out The RevOps Journal for more: https://www.cognism.com/the-revops-guide.

Aug 4, 2023 • 24min
Automation Across The Customer Journey with Jeff Ignacio and Jonny Fianu (Comply Advantage)
Our host Jeff Ignacio sits down with the Director of RevOps and Business Development at Comply Advantage to tackle what Automation looks like across the customer journey From defining processes, to selecting the tools we cover it all.