The Brand is Female

This week, on the podcast, host Eva Hartling speaks with Catherine Choi, Founder of SoYoung.In this episode, we talk about how lessons from our own personal growth journey can transpire into business, and the importance of believing in our own worth despite challenges.Over 20 years ago, Catherine Choi overcame a drug addiction. This experience is what propelled her to launch SoYoung, a thoughtfully-made lifestyle goods company with the mission to make personal wellness sustainable. After living many years believing she was not capable, with an overwhelming feeling of unworthiness, Catherine set out to prove to herself she could tap into her own potential and pursue a greater vision. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Alicia Rose, Senior Manager in Strategy and Social Impact at TD. We talk about aligning purpose, passion and one’s life work, as well as the best way for business owners to integrate values, culture and giving back to their business activities. Alicia Rose calls herself an INtrapreneur. She has had a lifelong passion for social impact, working with organizations such as Business and Arts, Pathways to Education, and Harbourfront Centre. She spent over 15 years in the nonprofit sector before joining TD Bank Group in 2018. Today in her role as Senior Manager, Strategy and Social Impact, Global Corporate Citizenship, she oversees the TD United Way Employee Giving Campaign and the TD Ready Challenge which is a North American innovation fund providing $10M of grants to charitable organizations. She has served on boards such as Literature for Life, School for Social Entrepreneurs Ontario and currently sits on the board of Soulpepper Theatre Company and JAYU, an organization that tells human rights stories through the arts.........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Tiffani Young, Founder of Natural Butter Bar Cosmetics. The brand was created from Tiffani’s own personal hair journey and out of a desire to help people learn how to use high quality natural ingredients in their self-care hair routine. What started as a homemade product soon turned into a thriving business. Today, Tiffani’s line has grown to include products for both hair and skin all made from ethically-sourced and fair trade ingredients. Tiffani is now partnered with Dalhousie University for the launch of an all-natural new line of hair products and soaps. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Tiffany Callender, the CEO of FACE, a national Black-led non-profit organization focused on providing resources and information to the Black community across Canada with the aim of accelerating wealth creation for Canadians of African descent.In partnership with the Canadian Government, FACE created a Black Entrepreneurship Loan Fund to help Black business owners with access to capital investments, working capital, or additional business resources for expansion, including a focus on supporting Black female founders.Tiffany Callender has spent her 16 year career developing and implementing programs to support Montreal’s Black community; as well, she has presented recommendations for policy change to public institutions, including as a signatory for Montreal’s consultation on racism and systemic discrimination; and Quebec’s commission on the overrepresentation of Black children in the Youth Protection. She regularly presents sensitivity and equity training to private institutions. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Kim Tarlo and Cait Patrick, the co-founders of Darling Mimosa. Kim is an award-winning marketer and creative director with over 15 years experience leading brand work in Canada, US, and UK. She is also the Executive Creative Director and Partner at Mint, a creative agency in Toronto. Cait Patrick is an entrepreneur and co-founder of Homestead Bakery Inc., an award- winning bakery, roastery, and cafe. The two partnered to create the Darling Beverage Company which now offers one of the only women-owned alcohol beverage found at the LCBO. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Sonia Virk, co-founder and partner of Virk Viyas & Associate Lawyers. Sonia was born in India and lost her mother when she was four-years-old. She and her three siblings were raised by their dad and she went to boarding school starting at age 5. Sonia obtained her first law degree in India and after deciding to immigrate to Canada, she pursued her second law degree. After some time spent working in a number of law firms, Sonia realized she wanted to launch her own. In this conversation, you’ll hear about the path she has carved for herself, including her work on a number of boards and non-profits, and how she chooses to speak up in the face of sexism and racism.........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Lauren Barker, CEO of Uresta, a bladder support solution to stop urinary leaks.After graduating from the Ivey School of Business, Lauren started her career in investment banking, where she invested in private businesses throughout North America. Lauren’s career then brought her to a leading Canadian technology start-up in business operations. Lauren joined Uresta as CFO in 2020 and was subsequently promoted to CEO following the retirement of former Uresta CEO, Carol Chapman. Lauren is passionate about destigmatizing Stress Urinary Incontinence—or SUI— and empowering women to live their lives leak-free. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Nuria Madrenas, the Founder and Principal Curator of Tacit, a platform dedicated to the sale of artwork entirely created by women artists. As an artist herself, Nuria recognized a gap in the market to provide female artists with a dedicated resource to sell their work and achieve discoverability. Nuria is devoted to supporting female artists in a way that encourages women to take pride in merging creativity and commerce. Nuria applies her expertise in communications to amplify Tacit's mission and enhance the reach of female artists globally. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Elynn Lorimer, CEO at Spatial Research and Design, a creative, multifaceted team of researchers, designers, and strategists who share a deep curiosity about human behaviour and are passionate about ensuring technology improves our lives. Elynn is a trailblazer in the tech industry with over 20 years of experience in digital product design and development, working in senior executive roles for large public companies such as Travelocity, Standard Chartered Bank, Bell and Nokia. She is a true believer in placing the user at the heart of the design process and combining art and science for great experiences that deliver business value. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, Eva speaks with Stacey Madge, President and Country Manager at Visa Canada and trailblazer in the banking world. Stacey climbed up the ladder quickly and demonstrated her leadership in an industry where women tend to be underrepresented at the senior executive level. Stacey dedicates her time and energy to building programs that benefit women within and outside her workplace, including Visa Canada’s She’s Next Grant Program in partnership with IFundWomen. ........This episode was brought to you in part by Visa Canada, a long-time supporter of women-owned small businesses. Visit ifundwomen.com/visa-canada to learn more about the She’s Next Grant Program and on Instagram @visaca to support the recipients. This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale