

The Brand is Female
The Brand is Female
Hosted by Eva Hartling, The Brand is Female Podcast delves into the narratives of women entrepreneurs, leaders, and trailblazers redefining limits within their respective fields. Our featured guests unveil their unique business odysseys and personal encounters with each episode, igniting inspiration for fellow women as they navigate their journeys toward advancement and achievement. Presented by TD Women in Enterprise.
Episodes
Mentioned books

Dec 13, 2022 • 34min
Saroya Tinker | Pro Hockey Player, The Toronto Six | Mentoring Women in Sports
This week, we are re-airing our episode with professional women's ice hockey player for the Toronto Six, Saroya Tinker.Saroya is a Yale graduate; she played for the Yale Bulldogs during the entirety of her collegiate eligibility where she was recognised for her physical, shutdown style of play.Saroya is passionate about educating others and uses her social media platforms to encourage and share resources for other women in sports. She now runs a mentorship program and is committed to educating and providing a positive impact to inspire young women to pursue careers in sports. ..... This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women Entrepreneurs: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Dec 6, 2022 • 38min
Jeri Ann Willis | Co-Founder, The Observatory | Creating a Long-Lasting Independent Business
This week, on the podcast, host Eva Hartling speaks with Jeri Ann Willis, co-founder of The Observatory, Edmonton’s leading destination for independent, luxury eyewear. Jerri Ann purchased her first optical retail space in downtown Edmonton in 1976 at the age of 23, and today, 46 years later, she is still going strong. Listen to the conversation to hear about what makes a retail operation a success in today’s highly-digital world, why giving back to our community is key, and find out why taking over a business as part of an owner’s succession plan may be the right choice if you’re an entrepreneur looking for a new business idea.........This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Nov 29, 2022 • 33min
Jacqueline Prehogan | CBO and Co-Founder, Open Farm & Founder and CEO, Canada Pooch | Prioritizing Sustainability, Animal Welfare and Transparency
This week, on the podcast, host Eva Hartling speaks with Jacqueline Prehogan, Chief Brand Officer and co-founder of Open Farm, a premium and ethically sourced pet food brand, and founder & CEO of Canada Pooch, a leading pet apparel & accessories company. At Open Farm and at Canada Pooch, Jacqueline has worked hard on creating and maintaining a company culture and brand mission stemming from robust core values, with a focus on sustainability, animal welfare and transparency. She is also a firm believer in the importance of strategy first. An accomplished leader and asset to her community, Jacqueline was recognized as a winner of the Ernst & Young Entrepreneur of the Year Award in the Emerging Entrepreneur category in 2015. In this episode, we talk about a leader’s role in shaping internal culture and inspiring a sense of community and accountability for our teams.........This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Nov 22, 2022 • 35min
Ashley Mielke | Registered Psychologist and Founder and CEO, The Grief and Trauma Healing Centre | Finding Purpose Through Healing
This week, on the podcast, host Eva Hartling speaks with Ashley Mielke, Registered Psychologist and Founder and CEO of The Grief and Trauma Healing Centre in Alberta. Ashley founded her company at the age of 26, after the tragic death of her father by suicide. It was the purpose she found through her healing that inspired the ‘WHY’ behind The Grief and Trauma Healing Centre, which is on a mission to steward grieving people on the pathway to healing. Ashley and the Centre’s hope for the world is that every single human being will have the tools to deal with loss and no one will ever grieve alone again. Ashley was named one of Edify’s Top 40 Under 40 in 2021 for her contributions to the field of psychology. Today, Ashley is also a business consultant, philanthropist, second-year Doctor of Psychology student at California Southern University, a wife, mother, and a passionate hockey player and coach. I hope you will enjoy this conversation about letting purpose lead business.........This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Nov 15, 2022 • 46min
Allison Conrad | Co-Founder and CEO, Arey | Launching The Wrinkle Cream of Hair Care
This week, on the podcast, host Eva Hartling speaks with Los Angeles-based Allison Conrad, an entrepreneur and operator focused on consumer brands and e-commerce. With a BA from Duke University and an MBA from Stanford University, she’s run fashion and beauty brands as well as consulting and advising tech-enabled consumer companies. A couple years ago, Allison started wondering why there were not more solutions targeting hair ageing, specifically hair turning grey. After conversations with her hairdresser, who is now her business partner, Allison launched Arey, which she trademarked as the wrinkle cream of hair care. In this episode you’ll hear about her fascinating journey launching her own brand. If you’re interested in learning more about Arey, visit areygrey.com , and yes, they do ship to Canada in addition to the US!........This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Nov 8, 2022 • 42min
Catherine Choi | Founder, SoYoung | Believing in Our Own Worth and Overcoming Self-Limiting Beliefs
This week on the podcast, we are re-airing a recent favourite episode featuring Catherine Choi, Founder of SoYoung. Stay tuned for a new episode next Tuesday!In this episode, we talk about how lessons from our own personal growth journey can transpire into business, and the importance of believing in our own worth despite challenges.Over 20 years ago, Catherine Choi overcame a drug addiction. This experience is what propelled her to launch SoYoung, a thoughtfully-made lifestyle goods company with the mission to make personal wellness sustainable. After living many years believing she was not capable, with an overwhelming feeling of unworthiness, Catherine set out to prove to herself she could tap into her own potential and pursue a greater vision. ........This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Oct 25, 2022 • 44min
Davina Boulineau | Vice President, TD Insurance, Private Client Advice | Protecting Wealth
This week on the podcast, we’re talking about the importance of considering insurance when looking at our overall financial planning. Host Eva Hartling speaks with Davina Boulineau, Vice President, TD Insurance, Private Client Advice. Davina has spent more than two decades across North America building and nurturing relationships for Private Insurance clients, and at TD, she is a tireless advocate for mentorship and diversity and inclusion. A trailblazer, Davina has built a new, specialized and highly successful division within TD Insurance with ambitious growth plans to better protect consumers. In this conversation, Davina reminds us of the importance of mentorship, encouraging others to shine, seeking different perspectives and never settling for less. And of course, we talk about what kind of insurance needs we should be considering.Thank you to TD Insurance Private Client Advice for their support of today’s episode. For a bespoke and unparalleled experience to help protect your lifestyle, visit www.tdinsurance.com/privateclientadvice and book an appointment with an advisor today.........This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Oct 18, 2022 • 44min
Ara Katz | Co-Founder and Co-CEO, Seed Health | Exploring the Importance and Impact of Microbes on Our Health
This week on the podcast, host Eva Hartling speaks with Ara Katz, co-founder and co-CEO of Seed Health, a company that is pioneering applications of microbes for our health, and known for their probiotic products for gut health. It was Ara’s breastfeeding experience that led her to explore the importance and impact of microbes. At Seed Health, she wears many hats from fundraising, design thinking, brand, insights and more, and she is at the helm of the company’s work when it comes to science communication and storytelling. Ara was a fellow at the MIT Media Lab’s Centre for Future Storytelling and was listed in Marie Claire’s “The New Guard: The 50 Most Influential Women in America”, as well as Business Insider’s “Silicon Alley Top 100” and “36 Rockstar Women in NYC Tech”. She is also the author of A Kids Book About Your Microbiome.........This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Oct 11, 2022 • 32min
Rachael Newton | Founder, nixit | Destigmatizing the Period Conversation
This week on the podcast, host Eva Hartling speaks with Rachael Newton, an entrepreneur, innovator, and the founder of period care brand, nixit. Rachael is on a mission to destigmatize, and help evolve the conversation around periods. She launched the brand in 2019 with a revolutionary, suction-free menstrual cup and today uses nixit’s platform as an educational tool for all things menstrual health. Rachael began her career as a lawyer and worked for an investment bank for nine years before deciding to take the entrepreneurial journey.........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Oct 4, 2022 • 29min
Jayme Jenkins | Co-Founder and Chief Brand Officer, Everist | Reducing Environmental Impact in the Beauty Industry
This week on the podcast, we’re talking with an entrepreneur who is setting out to revolutionize the way we consume beauty products. Host Eva Hartling speaks with Jayme Jenkins, Co-Founder and Chief Brand Officer for beauty brand Everist. Along with her co-founder Jessica Stevenson, Jayme was focused on creating a product with a reduced environmental impact, both in terms of product ingredients and packaging. The two launched Everist following a career spent at leading global beauty brands.........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale