Catherine Choi | Founder, SoYoung | Believing in Our Own Worth and Overcoming Self-Limiting Beliefs

This week on the podcast, we are re-airing a recent favourite episode featuring Catherine Choi, Founder of SoYoung. Stay tuned for a new episode next Tuesday!

In this episode, we talk about how lessons from our own personal growth journey can transpire into business, and the importance of believing in our own worth despite challenges.

Over 20 years ago, Catherine Choi overcame a drug addiction. This experience is what propelled her to launch SoYoung, a thoughtfully-made lifestyle goods company with the mission to make personal wellness sustainable. After living many years believing she was not capable, with an overwhelming feeling of unworthiness, Catherine set out to prove to herself she could tap into her own potential and pursue a greater vision.

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This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale