The Brand is Female

This week, on the podcast, host Eva Hartling speaks with Kim Tarlo and Cait Patrick, the co-founders of Darling Mimosa. Kim is an award-winning marketer and creative director with over 15 years experience leading brand work in Canada, US, and UK. She is also the Executive Creative Director and Partner at Mint, a creative agency in Toronto. Cait Patrick is an entrepreneur and co-founder of Homestead Bakery Inc., an award- winning bakery, roastery, and cafe. The two partnered to create the Darling Beverage Company which now offers one of the only women-owned alcohol beverage found at the LCBO. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Sonia Virk, co-founder and partner of Virk Viyas & Associate Lawyers. Sonia was born in India and lost her mother when she was four-years-old. She and her three siblings were raised by their dad and she went to boarding school starting at age 5. Sonia obtained her first law degree in India and after deciding to immigrate to Canada, she pursued her second law degree. After some time spent working in a number of law firms, Sonia realized she wanted to launch her own. In this conversation, you’ll hear about the path she has carved for herself, including her work on a number of boards and non-profits, and how she chooses to speak up in the face of sexism and racism.........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Lauren Barker, CEO of Uresta, a bladder support solution to stop urinary leaks.After graduating from the Ivey School of Business, Lauren started her career in investment banking, where she invested in private businesses throughout North America. Lauren’s career then brought her to a leading Canadian technology start-up in business operations. Lauren joined Uresta as CFO in 2020 and was subsequently promoted to CEO following the retirement of former Uresta CEO, Carol Chapman. Lauren is passionate about destigmatizing Stress Urinary Incontinence—or SUI— and empowering women to live their lives leak-free. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Nuria Madrenas, the Founder and Principal Curator of Tacit, a platform dedicated to the sale of artwork entirely created by women artists. As an artist herself, Nuria recognized a gap in the market to provide female artists with a dedicated resource to sell their work and achieve discoverability. Nuria is devoted to supporting female artists in a way that encourages women to take pride in merging creativity and commerce. Nuria applies her expertise in communications to amplify Tacit's mission and enhance the reach of female artists globally. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, host Eva Hartling speaks with Elynn Lorimer, CEO at Spatial Research and Design, a creative, multifaceted team of researchers, designers, and strategists who share a deep curiosity about human behaviour and are passionate about ensuring technology improves our lives. Elynn is a trailblazer in the tech industry with over 20 years of experience in digital product design and development, working in senior executive roles for large public companies such as Travelocity, Standard Chartered Bank, Bell and Nokia. She is a true believer in placing the user at the heart of the design process and combining art and science for great experiences that deliver business value. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, Eva speaks with Stacey Madge, President and Country Manager at Visa Canada and trailblazer in the banking world. Stacey climbed up the ladder quickly and demonstrated her leadership in an industry where women tend to be underrepresented at the senior executive level. Stacey dedicates her time and energy to building programs that benefit women within and outside her workplace, including Visa Canada’s She’s Next Grant Program in partnership with IFundWomen. ........This episode was brought to you in part by Visa Canada, a long-time supporter of women-owned small businesses. Visit ifundwomen.com/visa-canada to learn more about the She’s Next Grant Program and on Instagram @visaca to support the recipients. This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, Eva speaks with Jolene Livingston, Founder and Principal Consultant of Bespoke Social Profit Solutions, a woman-led, majority-female consulting firm. Jolene and her team specialize in helping charitable organizations increase their reach and impact by providing guidance in strategy, fundraising, and communications. She believes that the future of the charitable sector is in moving from a non-profit to social profit mindset – where we reward organizations that are thinking big and creating major impact, even if they need to spend some money to get there. Jolene is working to change the conversation in the sector among funders and donors while helping her clients develop and execute the bold ideas that keep their communities thriving.........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, we are re-sharing our episode with Carmen Sandor, founder and CEO of Green Owl Vodka, one of the only female-owned and -led spirits sold at the Liquor Control Board of Ontario. Green Owl is Canada’s first sipping vodka infused with green tea extract from Japan. Carmen started her career as a reporter for CTV News and TSN. She then switched gears and started working as a portfolio manager for RPIA, a Toronto-based investment management firm and was the youngest person to be promoted to Vice President at the firm. Last May, she honed in on her financial industry expertise, her entrepreneurial spirit and her passion for clean ingredients to launch Green Owl Vodka in May 2021. Carmen graduated from Penn State University with a Bachelor of Arts in Broadcast Journalism and Sociology, and was a former professional tennis player and captain of the Penn State varsity women’s tennis team. ........This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, Eva Hartling speaks with Kate Milne, a Specialist in Healthy Aging and Workplace Wellbeing as well as a women’s health-in-aging researcher. Her company, Cardea Health Consulting, is a health promotion firm focused on a lifespan approach to health. Kate specializes in helping clients to support, retain, and recruit midlife and older team members by using an age-friendly and equity lens in wellbeing programs.……….. This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, on the podcast, Eva Hartling speaks with Shauna Levy, Founder and CEO of MADGE AND MERCER MODERN APOTHECARY, the first premium wellness brand within the cannabis space, designed for women aged 40 and older. Prior to her new venture, Shauna co-founded IDS Toronto, North America’s largest design fair, The Yoga Conference, and Expo for Design, Innovation and Technology (EDIT), in addition to being the former President and CEO of Design Exchange in Toronto. During her time at the helm of Design Exchange (DX), Shauna partnered with international organizations including the United Nations Development Programme, governments and global brands. She has directed exhibits featuring Canadian and international designers and celebrated personalities, among them Pharrell Williams, Christian Louboutin, David Suzuki and Bruce Mau. Within all of her roles, she ensured that a platform was created for emerging Canadian talent. Motivated by her own personal journey with chronic pain and anxiety as well as the other women she met along the way dealing with similar challenges, Shauna founded MADGE AND MERCER MODERN APOTHECARY, a premium women’s wellness brand. ........ This episode of the Brand is Female is brought to you by the University of Toronto’s Rotman School of Management’s One-Year Executive MBA Program. Visit www.rotmanemba.com to find out about the program and sign up for a webinar to learn more. ……….. This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale