Dig In

Thigh Society's founder Marnie Rabinovitch Consky is sort of obsessed with thighs. And over the last decade or so, she's made it her mission to perfect a breathable, comfortable, anti-chafing shorts line.Not for nothing: Thigh Society was recognized as one of Canada's fastest growing companies by the Globe & Mail this year, and they've got a cult-like customer base that can't get enough of what they're doing.We love to spotlight customer-obsessed founders doing something different in their industry. In this month's Founder's Spotlight, Meagan sat down with Marnie this week to chat all things building a business. Tune in to learn:How Marnie bootstrapped the businessWhere the vision behind Thigh Society came fromHow she leveraged industry forums to validate her business qualitativelyThe thoughtful fabric and manufacturing choices that make the products unique (and durable!)The issue with shape wear marketing today, and how TS is doing it differentlyWhere the brand hopes to go next

Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. Tune in to learn:why getting an MBA helped her be a better researchthe ways in which Risa fosters creative and strategic thinking in her team membershow she trains her team to be better storytellershow to effectively choose a research methodology through risk assessmentthe ways she's attempting to 'predict' the future for her customer, in a world that's entirely unpredictable

John, Co-Founder of Civil Pours, is back again to update us on his entrepreneurial journey. Tune in to learn:-  how he's leveraging Upsiide to build a strong business case for distributors- how they're leveraging the Civil Liberties brand in their new venture- the way he and his partner are differentiating amongst a crowded market- what next steps look like for the brand

Clodagh Forde, Senior Manager of Human Insights at Coca-Cola was a delight to have on the podcast. Meagan chats to Clodagh about:How she ended up in research, and then innovation, and then research againWhy she's a better researcher because of her time spent working in creativity and innovationHow she brought design thinking to her research practicesThe impact of a few key mentors on her career trajectoryThe rationale behind Coca-Cola's consolidation of 450 global brands to 180How she and her cross-functional team are assessing research tools for the business's innovation practiceThe distinction between human and consumer insights within Coca-Cola

Mike Stevens joins our CEO Paul to chat about the trends their seeing across the research, analytics, and data industries (or is it 'industry'?). They'll discuss key acquisitions and what they signal, how buyers are becoming suppliers (and why that might be), and the importance of behavioural research right now.Ipsos acquires InfoTools and elects a new CEO (congrats Ben Page!). Pepsi launches PepViz, a brand new revenue stream for the consumer brand. Behavioural research is fast-expanding in definition and practice. Lots is going on, and Mike and Paul give their candid opinions on this and more.

In today's episode you'll learn:How Walid is planning for success in 2022The importance of integrating observational data into research strategyWhy Coca-Cola rebranded their research function to 'human insights'why Walid believes we're seeing a resurrection of retail, and what other industries can learn from itHis predictions for the future of in-store shopping

In this week's episode, you'll learn:why Ron believes brands need to operate like media propertiesthe challenge of futureproofing the name of your agencywhen it makes sense to fire a client, and how to share that news with your teamhow perspective on governance can shift when you're responsible for the bottom linewhy agencies should operate like teams, not families

Joe chats to our Marketing Director, Meagan, about how he's leveraged his 2-decades of experience in CPG research to build his own coaching business. You'll learn how he's approaching coaching in a unique way, the social enterprise that sits at the backbone of his company, and the trends impacting CPG.

This week we've brought Liza Amlani in, Founder at Retail Strategy Group, to chat all things sustainability in retail fashion. Liza has two decades of experience in retail, bringing experience from Ralph Lauren and Accenture to her practice. Amongst her impressive roster of accomplishments is the fact that she's a regular contributor to RetailWire and an industry contributor for Forbes. Needless to say, she's the perfect person to join us to chat about how apparel brands can and should make changes to their supply chain and technology to become more sustainable.

We've got another industry news episode this week. Our CEO Paul chats to Tom, EVP & Managing Director Americas @ Dynata. The two cover all things high quality research, how Dynata is working with their partners and clients to consistently deliver high quality insights, and what other research companies need to do to keep pace in an industry who’s addressable market seems ever-expanding.