
Dig In
Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.
Latest episodes

Jun 23, 2021 • 29min
9. Sima Vasa + Lexia Schwartz on Market Dynamics in the Insights & Analytics Industry
Dig's CEO Paul chats to Sima, Founder of Infinity Squared Ventures and Lexia, Director at Cannacord Genuity. Both Sima and Lexia are insanely knowledgeable about product and investment trends in the insight & analytics space. Tune in to learn about current market dynamics and what that means for research and technology providers, predictions for the next 12-24 months, and honest opinions on recent mergers and acquisitions.

Jun 23, 2021 • 40min
8. Will @ Focus Lab on How to Build a Consistent, Human Brand
Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts.They discuss why the best brands are consistent, which brands are doing brand marketing incredibly well, and why the hardest part of re-branding is managing change within the organization (and how to do it!).

May 25, 2021 • 26min
7. Mike @ Insight Platforms on Restech Trends & Acquisition Predictions
In our first monthly industry news episode, Dig Insights' CEO Paul Gaudette is joined by Mike Stevens, Founder of What Next Strategy & Planning and Editor of Insight Platforms. They talk through major news in the research and technology landscape.

May 19, 2021 • 21min
6. Zoltan Lorantffy on How to Create an Effective WFH Model
In this episode, Ian interviews Zoltan Lorantffy, Chief Marketing Officer at TalentWorldGroup, a native cloud, tech enabled organization with a 100% work from home (WFH) culture.Some of the things we'll cover in this interview:How TalentWorldGroup built a culture based on a fully remote modelLessons businesses can use to embrace the WFH model in the pandemicHow the pandemic changed the nature of WFH in general

May 18, 2021 • 30min
5. Elizabeth @ EHC Solutions on Addressing Racism in a Business Environment
Ian is joined by Elizabeth Charles, an educator, writer and founder of EHC solutions, an organization focused on building inclusive leadership through innovation, transformation and education. In this interview we will cover:- The ideas and fears associated with talking about racism and white supremacy- How the language and terminology around the topic of racism evolved over the years- How to address systemic racism in a workplace environment

May 12, 2021 • 34min
4. Eric @ Dig Insights on Cryptocurrency Trends
Ian interviews Dig’s resident Crypto expert and Analytics Manager, Eric Ferreira.In this interview we will cover:- Big news in Crypto including: the latest Bull Run, Dogecoin, Visa & USDC and the SEC vs. Ripple- We share the results of our proprietary Cryptocurrencies study that we conducted with 500 CanadiansMake sure to visit https://app.upsiide.com/studies to find more results of the Cryptocurrencies study.

May 6, 2021 • 48min
3. Mark @ eatbigfish on Sustainability in Brand Marketing
Sustainability is a highly complex and debatable topic today. In today's episode, our Director of Marketing & Communications Meagan Healey speaks to Mark Barden, a partner and co-founder of brand consultancy eatbigfish. In this lively conversation, they discuss:- how to approach the conversation about sustainability in branding- how to build sustainability into marketing and what brands did well in telling a compelling sustainability story- how to market sustainability as a challenger brand

May 4, 2021 • 16min
2. Founders @ Virtually The Same on How to Host Online Events
In this second episode, Ian is joined by Virtually the Same, a comedy group comprised of Rayhan, Leo, and Tristan. The friends share their experience:- writing and directing for The Bob Comedy Revue- how they adapt their performances to the virtual environment - hosting online company events and parties

May 4, 2021 • 15min
1. Steve @ The Schlesinger Group on How to Grow Your Business in a Pandemic
In this episode, Steve Schlesinger, the CEO of the Schlesinger Group, joins one of our co-founders Ian Ash to discuss:- How his business has grown while staying true to its mission despite challenges posed by the pandemic- What his vision of the future of insights looks like- What he thinks about the need for automation in the insights platform market