Dig In

This week we're joined by Ed, Category & Business Insights Manager @ Olipop, about what it's like to work at a fast-growing brand that's pioneering a brand new category. We discuss how Olipop is approaching distribution strategically, the way they select the next great flavour innovation, who they're stealing market share from and how, along with much more.

A truly relevant throwback from 2020. Hilton Barbour, Vice President of Marketing @ Kognitiv, chats to Ian about how to keep employees happy and motivated during a time of crisis. They touch on what transparency means in this context, which brands business leaders should draw inspiration from, the real reason that tone deaf communications arise, and more.

In this week's episode of Dig In, we go deep with Justin Pray, Senior Consumer Insights Manager @ Aurora Cannabis. Justin chats all things cannabis, walking us through his approach to consumer insights in a category with limited 'sources of truth', the challenges of building brand affinity and equity within the space, building the right research tech stack, and more. Enjoy!

In this week's episode of Dig In, John Williamson and Nick Kennedy talk to Ian about how they're taking the concept behind iconic cocktail bar Civil Liberties and creating a brand new ready-to-drink (RTD) cocktail category. Tune in to hear these two entrepreneurs discuss the importance of trust and chemistry when founding a business, the unique approach they're bringing to branding and packaging for Civil Pours, and how research is helping them raise capital.

In this week's Episode of Dig In, Upsiide's President Ian Ash chats with Inkblot's VP of Clinical Services Rachel Toledano about how the pandemic has impacted Canadians' mental health. They touch on stigma associated with vaccinations, the impact of being consistently anxious for a year, the fallout of pandemic life across generations, and more. It is, quite possibly, the most of-the-moment interview we've ever done.

Dig's CEO Paul chats to Sima, Founder of Infinity Squared Ventures and Lexia, Director at Cannacord Genuity. Both Sima and Lexia are insanely knowledgeable about product and investment trends in the insight & analytics space. Tune in to learn about current market dynamics and what that means for research and technology providers, predictions for the next 12-24 months, and honest opinions on recent mergers and acquisitions.

Dig's Marketing Director Meagan is joined by Focus Lab's Chief Growth Officer & Partner Will Straughn to talk all things building a brand that lasts.They discuss why the best brands are consistent, which brands are doing brand marketing incredibly well, and why the hardest part of re-branding is managing change within the organization (and how to do it!).

In our first monthly industry news episode, Dig Insights' CEO Paul Gaudette is joined by Mike Stevens, Founder of What Next Strategy & Planning and Editor of Insight Platforms. They talk through major news in the research and technology landscape.

In this episode, Ian interviews Zoltan Lorantffy, Chief Marketing Officer at TalentWorldGroup, a native cloud, tech enabled organization with a 100% work from home (WFH) culture.Some of the things we'll cover in this interview:How TalentWorldGroup built a culture based on a fully remote modelLessons businesses can use to embrace the WFH model in the pandemicHow the pandemic changed the nature of WFH in general

Ian is joined by Elizabeth Charles, an educator, writer and founder of EHC solutions, an organization focused on building inclusive leadership through innovation, transformation and education. In this interview we will cover:- The ideas and fears associated with talking about racism and white supremacy- How the language and terminology around the topic of racism evolved over the years- How to address systemic racism in a workplace environment