Dig In 21. Clodagh @ Coca-Cola on Creativity in Innovation Research
Oct 6, 2021
30:10
Clodagh Forde, Senior Manager of Human Insights at Coca-Cola was a delight to have on the podcast. Meagan chats to Clodagh about:
- How she ended up in research, and then innovation, and then research again
- Why she's a better researcher because of her time spent working in creativity and innovation
- How she brought design thinking to her research practices
- The impact of a few key mentors on her career trajectory
- The rationale behind Coca-Cola's consolidation of 450 global brands to 180
- How she and her cross-functional team are assessing research tools for the business's innovation practice
- The distinction between human and consumer insights within Coca-Cola