Let's Talk Pricing Podcast

We chat with pricing expert and author Stephan Liozu, and he answers some of the more popular questions surrounding Value-Based Pricing. About Stephan: Stephan Liozu has over 20 years experience in business, working for both Fortune 500 companies and family-owned businesses. He specializes in crafting and designing unique innovation and business strategies leading to differentiated business models. Liozu moderates brainstorming, mind mapping and creativity sessions with executives, partners and customers to generate ideas, value models, value propositions and innovation strategies. For more information about Stephan, view the full blog post: https://pricingsociety.com/stephan-liozu-talks-value-based-pricing-pricingpodcast/

Pricing is so much more than putting numbers on quotes, or associating them with products. About Tim Smith: Tim J. Smith, PhD, CPP is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Strategy and Pricing Done Right. Pricing Done Right has been called “essential reading” by CEOs. Pricing Strategy has been described as “the most comprehensive pricing strategy book.” Tim began his career in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of mathematics and lifetime enjoyment of selling. For more information about Tim, view the full blog post: https://pricingsociety.com/pricing-done-right-pricingpodcast-with-tim-smith/

Experience proves that successful businesses depend on Executive support, yet often the Executives don't understand the organization's metrics. Particularly within the pricing industry... About Adele: Currently, Adele McLean serves as the Vice President of Holden Advisors. In this role, she leads teams in the development of pricing and sales solutions that result in improved price realization, shorter sales cycles, and increased revenue. In addition, Adele facilitates world-class programs with global sales teams to transform price negotiations and level the playing field with procurement.Under Adele's leadership, companies have experienced significant profit gains and improved performance results. She specializes in sales operations, supplier management, supply chain management, product pricing, process integration, and change management. For more information about Adele, view the full blog post: https://pricingsociety.com/executive-support-for-pricing-transitions-with-adele-mclean/