Pricing industry expert and Senior Director with Holden Advisors Alison Yama talk gives her insight on strategy, provides case examples and much more! About Alison: Alison is a Senior Director Product and Service Management. She has over two decades of marketing, sales, client, and relationship experience and currently creating thought-leading, innovative offerings to help Sales teams develop backbone to defend value and price in the face of tough negotiations. For more information about Alison, view the full blog post: https://pricingsociety.com/get-your-price-and-win-against-low-priced-competitors/