Philip discusses: * How to avoid pricing errors * Common pricing strategies adopted by successful businesses * Price Optimization - 2017 * How to execute "quick wins" to better target prices * Long-term strategies to fine-tuning pricing * What businesses should avoid Case Studies/ Company Examples of success About Black Curve: BlackCurve is a Price Management and Price Optimization Platform. Our cloud-based software empowers businesses to price smarter and in doing so increase their profitability. Learn more: BlackCurve.com For more information about Philip, view the full blog post: https://pricingsociety.com/pricing-podcast-philip-huthwaite/