The Downballot

How do you make a campaign ad that voters actually want to watch? We're discussing that critical question on this week's episode of "The Downballot" with leading Democratic ad-maker Mark Putnam, who's been responsible for some of the most memorable spots in recent years. Putnam details his creative process, which always starts with spending time with candidates to truly learn their story—and scouting locations in-depth. He then walks us through the production of the famous Jason Kander-assembles-a-gun-blindfolded ad that went viral and explains why, believe it or not, you always want footnotes in your attack ads.Co-hosts David Nir and David Beard also look ahead to next week's elections, headlined by the bitter GOP primary (is there any other kind?) in the Kentucky governor's race; the free-for-all Democratic primary to serve as Philadelphia's next mayor; and the special election in the Philly suburbs that could determine whether Democrats keep control of the state House. Plus: the ACLU's new effort to place an amendment on the ballot in Florida that would enshrine abortion rights into the state constitution.Transcript can be found here. Get full access to The Downballot at www.the-downballot.com/subscribe

It’s 2023, which may be an odd year, but that just means Virginia takes its traditional place as one of the key states to watch. With odd-year state elections, Virginia has often been a key bellwether for the rest of the country, and this year is no different. Both the state Senate and the General Assembly are up, and both chambers could be won by either party. Daily Kos Elections Editor Jeff Singer joins us to preview the key races in both the June primary and the fall general election.Host David Beard and guest host Joe Sudbay also discuss the many notable campaign announcements from the past week, including Democratic Rep. Colin Allred’s entrance into the U.S. Senate race in Texas against Ted Cruz and GOP Governor Jim Justice’s entrance into the West Virginia Senate race against Joe Manchin. Then they cover two big retirements in blue states, Senator Ben Cardin in Maryland and Governor Jay Inslee in Washington State, plus what Democrats might run to replace them.Transcript can be found here. Get full access to The Downballot at www.the-downballot.com/subscribe

Can we have fairer, more representative elections in the U.S.? Absolutely, says Deb Otis on this week's episode of "The Downballot." Otis, the director of research at FairVote, tells us about her organization's efforts to advocate for two major reforms—ranked-choice voting and proportional representation—and the prospects for both. RCV, which is growing in popularity, not only helps ensure candidates win with majorities but can lower the temperature by encouraging cross-endorsements. PR, meanwhile, would give voters a stronger voice, especially when they're a minority in a dark red or dark blue area.Co-hosts David Nir and David Beard also discuss the entrance of a truly miserable GOP candidate into the North Carolina governor's race: the unrepentant homophobic bigot Mark Robinson, currently the state's lieutenant governor. Then they dive into a new report that conservative megadonor Peter Thiel, who was responsible for two of the very worst Republican Senate hopefuls in 2022, plans to keep his wallet shut for 2024—very probably to Mitch McConnell's relief.Transcript. Get full access to The Downballot at www.the-downballot.com/subscribe

America could learn a lot from how other countries elect their leaders! Political science professor Matthew Shugart joins us on this week's episode of The Downballot to explain how a variety of electoral systems around the world operate, as well as his thoughts on which might work well here—and actually improve our democracy. Shugart gets into the weeds on proportional voting, single transferable vote, "decoy lists," and much more. If those terms are new to you, you'll definitely want to listen!Co-hosts David Nir and David Beard also discuss the collapse of an effort by the Montana GOP to rig the 2024 Senate election by changing the rules for just that one race, and why New York's top court, which is finally back at full strength, could ultimately lead to a more favorable congressional map for Democrats next year.Transcript available here. Get full access to The Downballot at www.the-downballot.com/subscribe

It's never too early to start talking about the House! Joining us on this week's edition of The Downballot is Inside Elections' Jacob Rubashkin, who offers his thoughts on the overall playing field and a wide range of key contests. Jacob explains why Lauren Boebert might have an easier time of it in her likely rematch, how some candidates have a "special sauce" that allows them to keep winning difficult districts, and why he thinks Mary Peltola is favored for re-election despite Alaska's persistent red lean.Co-hosts David Nir and David Beard also marvel at how the Tennessee GOP scored a remarkable own-goal in booting state Reps. Justin Jones and Justin Pearson, who've now already returned to the chamber with dramatically enhanced profiles; dissect the very obvious ploy by Montana Republicans to tilt the 2024 Senate election their way by changing the primary rules for just that one race; and break down a new Daily Kos Elections analysis of the 23 states that could add protections for abortion rights to their constitutions.Transcript available here. Get full access to The Downballot at www.the-downballot.com/subscribe

Progressives scored a monumental victory in Wisconsin Tuesday night when Janet Protasiewicz flipped a pivotal seat on the state Supreme Court, and we've got plenty to say about it on this week's episode of The Downballot. Not only are the electoral implications deeply worrisome for Republicans, the court's new liberal majority has the chance to revive democracy in the Badger State by restoring abortion rights and striking down gerrymandered GOP maps. It truly is a new day—and one we've long awaited—in Wisconsin.We're also delving into the fascinating politics of Alaska with our guest this week, former state Rep. Jonathan Kreiss-Tomkins. Jonathan recounts his unlikely journey to the state House after winning a huge upset while still in college before explaining how Democrats, independents, and even a few Republicans forged a remarkable cross-partisan governing coalition. We also get an on-the-ground view of what Mary Peltola's stunning special election victory last year looked like to Alaska Democrats.Transcript available here. Get full access to The Downballot at www.the-downballot.com/subscribe

State supreme court races are a favorite topic of ours, and there are literally dozens more on the ballot in 2024, so we're previewing the top battles with Carah Ong Whaley of the University of Virginia's Center for Politics on this week's episode of The Downballot podcast. Carah tells us how and why so much money has come to be spent on supreme court elections in recent decades before diving into next year's key contests, including several states where control is on the line, like Ohio, Michigan, and Montana. With the stakes high for redistricting reform, abortion rights, and democracy, progressives everywhere will want to stay up-to-date on all of these races.Of course, there's a pivotal Supreme Court showdown on the ballot next week in Wisconsin, so co-hosts David Nir and David Beard kick things off with a preview of that matchup, as well as a crucial special election for the Wisconsin Senate and the mayoral runoff in Chicago. The Davids also dig into veteran Democratic Rep. Sheila Jackson Lee's decision to run for mayor of Houston, a major move that seriously shakes up the contest for America's fourth-largest city.We also want to say a special thanks to our producer, Cara Zelaya, whose final show is this week. Cara was instrumental in the creation and launch of The Downballot and we couldn't have done any of this without her. She'll be missed, but we wish her the absolute best in her future endeavors.Transcript available here. Get full access to The Downballot at www.the-downballot.com/subscribe

It's just barely springtime in an off year, but there's been loads of election news lately, so co-hosts David Nir and David Beard have a super-sized roundup on this week's episode of The Downballot. The Davids recap the first round of voting in the race for Jacksonville mayor (which saw Democrats do unusually well) and the collapse of an effort to recall New Orleans Mayor LaToya Cantrell before turning to big batch of 2024 updates.On tap for the Senate: The GOP's desperate effort to compete with Democratic fundraising enthusiasm by recruiting self-funders; why Republicans are afraid the guy who succeeded John Boehner in Congress will try to challenge Sherrod Brown; and how Democrats' plans to clear the field in Michigan may not succeed. Plus developments in the battle for New Hampshire's governorship, a key House seat in Wisconsin, and the saga of Tennessee's answer to George Santos.Transcript available here. Get full access to The Downballot at www.the-downballot.com/subscribe

Everyone is beyond tired of sucky fundraising emails foretelling DOOM, but there's a better way. Joshua Karp and Jane Hughes join us on this week's episode of The Downballot to tell us how their new firm, Liftoff Campaigns, is breaking down the traditional silo between communications and digital outreach so that donors are treated like people, not piggybanks. Our guests explain why it's important for every candidate to establish their brand and earn the trust of their supporters rather than pummel them straight away with requests for money, and how best to do so.Co-hosts David Nir and David Beard also discuss a new effort in Ohio to qualify an amendment for the November ballot that would guarantee abortion rights; the astonishing spending ratio between the two candidates running in Wisconsin's April 4 election for state Supreme Court; why GOP donors in Louisiana are desperately trying to boost an alternative candidate for governor to nutbar Attorney General Jeff Landry; and a brand-new data set from Daily Kos Elections that lets you see how every congressional and legislative district overlaps with one another and with every county in the country.Transcript available here. Get full access to The Downballot at www.the-downballot.com/subscribe

Progressives have had tremendous success passing all sorts of reforms at the ballot box in recent years, including measures that have expanded Medicaid, increased the minimum wage, and created independent redistricting commissions. How have Republicans responded? By making it harder to qualify measures for the ballot.Daily Kos Elections' own Stephen Wolf joins us on this week's episode of The Downballot for a deep dive on the GOP's war on ballot initiatives, which includes burdensome signature requirements that disproportionately impact liberals; ramping up the threshold for passage for citizen-backed measures but not those referred by legislatures; and simply repealing voter-passed laws Republicans don't like. But Republican power is not unfettered, and Stephen explains how progressives can fight back by defeating efforts to curtail ballot measures—many of which voters themselves would first have to approve.Transcript available here. Get full access to The Downballot at www.the-downballot.com/subscribe