
The Peel with Turner Novak
Exploring the world’s greatest startup stories.
Get a behind the scenes look into the founding stories of your favorite companies. Learn how the industries they operate in actually work, and learn playbooks and tactics you can use to launch and scale your own business.
Latest episodes

21 snips
Nov 15, 2023 • 1h 7min
How Solugen is Saving the $5 Trillion Chemical Industry (Co-founders Gaurab Chakrabarti & Sean Hunt)
Gaurab Chakrabarti and Sean Hunt, co-founders of Solugen, discuss how they are revolutionizing the $5 trillion chemicals industry with their plant-derived substitutes. They touch on topics such as the challenges in the industry, their manufacturing process, meeting over a game of poker, the first wave of Cleantech startup failures, the importance of logistics and supply chain, and their strategy for scaling the business. They also share interesting stories about their homemade metal catalyst reactor and building their first factory on the site of an exploded wax distillery.

Nov 8, 2023 • 2h 8min
Secrets of the $131 Billion Parking Industry with Jonathon Barkl (Co-founder and CEO of AirGarage)
Jonathon Barkl, Co-founder and CEO of Air Garage, discusses the business model of parking, the outdated nature of the $131 billion parking industry, and how Air Garage increases parking lot profitability. He shares the inspiration behind Air Garage and the sales lessons learned. Jonathon also talks about securing funding, dynamic pricing in parking, and the impact of parking on cities.

Nov 2, 2023 • 1h 20min
Securing Open Source Software with Dan Lorenc, Co-founder & CEO of Chainguard
Dan Lorenc, Co-founder and CEO of Chainguard, talks about the software supply chain and the vulnerabilities it poses. He discusses the history of open source software, the moment they decided to start Chainguard, and why they started selling consulting services before building a product. Dan also shares insights on their marketing strategy, raising funding, and the challenges and risks in open source software.

Oct 25, 2023 • 1h 8min
From Food Stamps to a $20 Million Fund with Nichole Wischoff
Guest Nichole Wischoff shares her journey from growing up on food stamps to founding Wischoff Ventures, a Pre-Seed and Seed firm. Topics include studying abroad in Belgium, falling in love with running, starting a bakery in Spain, getting her first job in fintech, and raising her first $20m fund with the help of Lee Fixel and Chad Byers.

Oct 17, 2023 • 1h 11min
Lessons From Scaling Pilot to a $1.2 Billion Valuation with Co-founder and CEO Waseem Daher
Waseem Daher is the Co-founder and CEO of Pilot, the bookkeeping, CFO, and tax provider for startups and fast growing businesses. Prior to Pilot, Waseem and his co-founders Jeff and Jessica sold companies to Oracle and Dropbox.
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Waseem, Jeff, and Jessica started Pilot in 2017, and have since raised over $160 million from investors like Index Ventures, Stripe, Sequoia, Whale Rock, Jeff Bezos, and over 40+ angel investors.
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Brought to you by Secureframe, the automated compliance platform built by compliance experts: https://bit.ly/3FoYm52
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In this episode, we discuss:• Why Waseem’s building a startup that does your accounting• The reason he first started doing his own bookkeeping, and why he doesn’t recommend it to other founders• When startups should build something themselves and when to outsource• All the mistakes Waseem made building and selling his first two startups to Oracle and Dropbox• How to avoid “fake work”• How to get ROI from conferences• His disastrous first ever meeting with a VC• Why the best fundraising advice is to build a business that doesn’t need to raise money• “Companies are bought, not sold” and his framework for startup M&A• Why it’s a mistake to build your startup just to be acquired• Why consensus startup ideas rarely work, and the best startups need some secret or structural change that no one else has noticed yet• Why tech-enabled service businesses are so hard to scale• How Pilot got its first customers• Pilot’s unique approach to raising its Seed round• The initial scare when raising their Series A• Why its Series B was half of what they could have raised
—Where to find Waseem:
• Twitter: https://twitter.com/waseem
• LinkedIn: https://www.linkedin.com/in/wdaher
• Newsletter: https://waseem.substack.com/
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Where to find Turner:
• Newsletter: https://www.thespl.it
• Twitter: https://twitter.com/TurnerNovak
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Production and distribution by: https://www.supermix.io
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For sponsorship inquiries: https://docs.google.com/forms/d/e/1FAIpQLSebvhBlDDfHJyQdQWs8RwpFxWg-UbG0H-VFey05QSHvLxkZPQ/viewform

Oct 10, 2023 • 1h 21min
Bootstrapping Webflow to $10M ARR, and scaling to a $4B Valuation with Vlad Magdalin (Co-founder & CEO)
Vlad Magdalin, Co-founder and CEO of Webflow, discusses the history of web design, empowering non-engineers with Webflow, the evolution of technology in web design, his journey as a refugee to the US, and the challenges and adaptations in building a successful startup.

Oct 3, 2023 • 1h 10min
What is OpenStore? How Keith Rabois is Acquiring Shopify Brands
Keith Rabois, Co-founder and CEO of OpenStore, discusses the problems in ecommerce, why Instagram Shopping and Wish failed, contribution margin in startups, and what he looks for in founders. He also shares his thoughts on AI startups, his favorite interview questions, and the reasons behind moving to Miami.

Sep 26, 2023 • 1h 6min
The $4 Trillion Business of Financial Crime with Natasha Vernier, Co-founder and CEO of Cable
Natasha Vernier, Co-founder and CEO of Cable, discusses the $4 trillion market of financial crime, highlighting the prevalence of crime for financial gains and the difficulty in stopping it. She explores the increase in financial crime on crypto rails and the growing synthetic ID fraud. Natasha also shares her experience joining Monzo, building Cable to help regulatory and financial crime teams, and raising funds for the startup.

Sep 20, 2023 • 54min
Growing Deel to $300M+ ARR in Four Years with Co-founder and CEO Alex Bouaziz
Alex Bouaziz, Co-founder and CEO of Deel, shares the journey of growing Deel from zero to $300M+ ARR in four years. Topics discussed include the initial insight around remote work, pivoting before YC demo day, Deel's remote-first approach, fundraising strategies, and the importance of building the right board and selecting committed board members.

10 snips
Sep 10, 2023 • 1h 10min
How Semil Shah Built Haystack
Semil Shah, the founder of Haystack, shares insights from his journey in venture capital, detailing how he built the firm from the ground up. He discusses the emotional trials of fundraising, the importance of relationships, and key strategies for investing in early-stage companies. Semil highlights the evolution of investor expectations and the challenges of maintaining communication in a changing landscape, reflecting on mistakes made along the way. His story emphasizes the delicate balance between personal and professional responsibilities in the competitive world of venture capital.