Secrets To Scaling Your Ecommerce Brand

Send us a textTurning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building. Listen and learn in this episode!Key takeaways from this episode:Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments. Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.The importance of taking action on data and iterating, rather than blindly copying what others are doing.Recommended Tools/App:Notion: https://www.notion.so/ ClickUp: https://clickup.com/ Asana: https://asana.com/ Monday: https://monday.com/ Slack: https://slack.com/ Triple Whale: https://www.triplewhale.com/ BigQuery: https://cloud.google.com/  Recommended Podcast/Audiobook:The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/ Today’s Guest: JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.Connect and learn more about JJ and Vision Labs:LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/ Website: https://visionlabs.com/ 

Send us a textOptimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights.In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok Shop for brand exposure.Listen and learn in this episode!Key takeaways from this episode:Speed is crucial in the agency space, prioritizing a fast response over quality and price.Focus on optimizing towards brand-level metrics and lifetime value, rather than just conversion rate and cost reduction.Understanding customer lifetime value and brand alignment is key for successful marketing strategies.Rewarding and maintaining a consistent brand message across all channels, particularly through customer reviews, builds brand trust.Leveraging AI and customer feedback can inform pivots in brand positioning and product offerings.Tailoring marketing strategies to fit each channel, including DTC, retail media, and in-store strategies.Recommended Tools/App:Chat GPT: https://chat.openai.com/ Bard/Gemini: https://gemini.google.com/ Today’s Guest: Stephen Racano, Head of Growth at Geologie, is a well-rounded digital marketing professional with 15+ years of experience in executing & measuring the digital marketing ecosystem. He complements his marketing & business proficiency with a technical skill-set that ensures a strong measurement foundation for cross-channel digital strategies. Stephen help deliver 5x+ year over year growth for 2 consecutive years. Stephen loves to share his passion for analytics and marketing strategies with his team and clients.Connect and learn more about Stephen and Geologie:LinkedIn: https://www.linkedin.com/in/sracano/ Website: https://geologie.com/ Instagram: https://www.instagram.com/sracano/ Amazon: https://www.amazon.com/stores/page/8CA37F82-57A5-41D1-90E3-8DF8F7DDE1E3 Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textExplore the dynamic strategies, game-changing tactics and groundbreaking insights for growth, including utilizing platforms like Facebook Groups, YouTube channels, and TikTok Shop.In this episode, Jordan West and Mina Elias shared about honing in on valuable content creation to revolutionize your agency's approach. They delve into the strategies that propelled Mina's Amazon agency to tremendous success. Discover how Mina's journey from MMA fighter to engineer to supplement brand creator culminated in his thriving Amazon agency managing 185 brands. Learn about his game-changing tactics for TikTok Shop and witness how her YouTube strategy skyrocketed lead generation. Listen and learn in this episode!Key takeaways from this episode:Emphasizing the importance of providing value to customers over self-promotion for DTC businesses.Implementing strategies, such as offering downloadable resources and utilizing SEO optimization tools, to increase inbound leads for an agency.Leveraging collaboration and community building, including targeted collaborations, UGC content, and engaging community managers, to support growth in the e-commerce space.Recommended Tools/App:Tinuiti: https://tinuiti.com/ TubeBuddy: https://www.tubebuddy.com/ Recommended Sites:Jim Stoppani - JYM Supplements: https://jymsupplementscience.com/ MrBeast: https://www.youtube.com/@MrBeast Today’s Guest: Mina Elias, Founder of Trivium,  feeling trapped in the corporate world, Mina decided to start his own supplement brand, MMA Nutrition, focusing on electrolyte powder. As an MMA fighter himself, Mina wanted to create a product that he would personally use. He started his journey as an MMA fighter in 2013 and continues to pursue his passion for the sport while also running his successful supplement brand.Connect and learn more about Mina and Trivium:Instagram: https://www.instagram.com/theminaelias/?hl=en LinkedIn: https://www.linkedin.com/in/theminaelias/ Website: https://triviumco.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textExplore the untapped potential of TikTok shops with influencer seeding and UGC content. Unleash the power of compelling visuals and influencer-driven engagement to amplify your brand's presence.In this episode, Jordan West dove deep into the world of TikTok shops. Jordan shared invaluable insights into the nuts and bolts of TikTok shops, including eligibility, setup processes, common mistakes, and strategies for growth. He delved into the intensive work involved, the potential for brands, and even offered practical assistance for both brands and agencies looking to tap into this once-in-a-lifetime opportunity. Listen and learn in this episode!Key takeaways from this episode:TikTok shop is a game-changer for ecommerce brands, driven by influencer-led social selling.The key to success is to embrace TikTok shop as a once-in-a-lifetime opportunity, leveraging its potential for massive sales growth.TikTok shop requires significant effort in outreach, influencer management, and scaling initiatives for sustainable success.Leveraging influencer content and going live are important strategies to drive organic growth on the platform.Brands and agencies can benefit from a fully managed TikTok shop service or an accelerator program to navigate the complexities and maximize opportunities.Recommended Tools/App:Refunnel: https://app.refunnel.com/Aftership Feed: https://www.aftership.com/feedArchive: https://archive.com/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textWhen selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships.In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from his experience running an agency and working with diverse clients, Jordan sheds light on the systemic issues he perceives within the agency world. He delves into the concept of misaligned incentives and highlights the need for a shift in the approach to agency-client partnerships.Listen and learn in this episode!Key takeaways from this episode:Agencies often have massive overhead to cover and must charge a certain amount to brands, leading to misaligned economics and the potential for filler work that may not be valuable to the brand.When working with an agency, it's important to seek high execution and strategy. Business owners should trust in their own knowledge and expertise in building their brand and seek an expert to assist with execution and potentially tweak strategy, rather than assuming the agency knows more about their brand than they do.Business owners should look for the value gap when choosing an agency.While relationships with agencies are important, the focus should primarily be on getting business results rather than simply fostering a strong relationship with the agency.In the past, agencies have been inclined to emphasize influence and relationship-building over execution and strategy. Business owners should be mindful of this and seek agencies that prioritize the elements that lead to actual business results.Recommended Sites:CliftonStrengths: https://www.gallup.com/cliftonstrengths/en/252137/home.aspx Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textInsights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact.In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called King Sumo. He reveals how this strategy can lead to going viral, gaining new subscribers and followers, and driving incredible results. Jordan takes you through the step-by-step process, sharing practical tips on how to set up and promote your giveaways to achieve maximum impact. Listen and learn in this episode!Key takeaways from this episode:Giveaways using King Sumo can help go viral and attract a significant number of new subscribers and followers.It's important to configure all integrations in the backend before starting a new giveaway.Duration for giveaways should be at least 2-3 weeks, and the prize offered should be substantial to attract attention and engagement.Collecting entries should ideally include asking for name, email, and phone number with consent and GDPR compliance.Organic promotion strategies involve sharing the giveaway on social media, reengaging with email and SMS lists, and potentially partnering with another brand for cross-promotion.Paid ads, especially video ads, can be highly effective for promoting the giveaway.Post-giveaway analysis is recommended to gather insights into the giveaway's performance and impact.Recommended Tools/App:KingSumo: https://kingsumo.com/ Facebook Pixel: https://www.facebook.com/business/tools/meta-pixel/ Zapier: https://zapier.com/ Klaviyo: https://www.klaviyo.com/ Chat GPT: https://chat.openai.com/  SendLane: https://www.sendlane.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textGet insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes.In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder the agency-client relationship. Drawing from personal experiences, Jordan emphasizes the need for self-reflection and accountability in fostering successful partnerships with agencies. Listen and learn in this episode!Key takeaways from this episode:Overcommunicate and don't assume that the agency knows everything about your business.Provide specific goals and expectations instead of talking in generalities.Take responsibility for the agency-client relationship and look for areas of improvement within the brand if there have been issues with multiple agencies.Avoid bringing emotions and inflammatory language into the relationship with the agency.Recognize the need for personal and business development to become more effective in working with agencies.Utilize tools such as EOS (Entrepreneurial Operating System) to evaluate the agency fit and core values alignment.Recommended Tools/App:EOS (Entrepreneurial Operating System): https://www.eosworldwide.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textExplore strategies for implementing warranties, the value of back-end products, and the importance of good customer service. In this episode, Jordan West and Mike Kaufman, Owner of ProTuff Products  shares his valuable insights on the power of warranties and guarantees in driving customer satisfaction and business growth. From extreme warranty offerings and product development strategies to the importance of efficient customer service and building trust. They also discuss the nuances of Amazon's terms of service and the potential gray areas related to the warranty registration process. Listen and learn in this episode!Key takeaways from this episode:Saying "yes" to customer requests and being liberal with warranties can have a positive impact on customer loyalty and business growth.Developing and offering back-end products can provide Amazon sellers with opportunities for premium pricing and enhanced customer loyalty.Automating claims processes can lead to a more efficient customer experience and contribute to building and maintaining trust.Offering believable but extreme warranty or guarantee terms can lead to positive customer experiences Flexibility in registration processes, incentivizing early registration, and not imposing strict time limits can positively impact customer retention.Recommended Tools/App:Manychat: https://manychat.com/ Recommended Podcast/Audiobook:Brand Fortress HQ Podcast: https://podcast.brandfortresshq.com/ Today’s Guest: Mike Kaufman, Brand Owner of ProTuff Products has a wealth of expertise in Amazon-centric strategies, having made the transition to Amazon approximately 12 years ago after originally starting out with AOL and working with an MLM company. He is an expert in the implementation and benefits of offering comprehensive warranty and guarantee programs to drive customer satisfaction, business growth, and product success. Connect and learn more about Mike and ProTuff Products:LinkedIn: https://www.linkedin.com/in/protuffproducts/ Website: https://www.protuffproducts.com/ Amazon ProTuff Products: https://www.amazon.com/stores/ProTuffProducts/ProTuffProducts/page/4135DC12-0CA1-428C-BD7B-1E504C405290 Brand Fortress HQ: https://brandfortresshq.com/ 

Send us a textExplore the impact of company acquisition, the challenges of maintaining vision alignment, and the dynamic nature of advertising strategies.In this episode, Jordan West and Alex Back, discuss the fascinating journey of building an e-commerce business in the furniture industry. From early successes and missed opportunities to the complexities of choosing the right e-commerce platform and the importance of personalized customer experiences. Listen and learn in this episode!Key takeaways from this episode:Building trust in the direct-to-consumer market is challenging and crucial for long-term success.Early investment in SEO and organic traffic can yield significant benefits, highlighting the importance of digital marketing strategies.The importance of scalable systems and processes in driving growth and navigating transitions within a company.Challenges and potential regrets can arise when the vision and creative direction of a company are questioned after an acquisition or during transitions.Today’s Guest: Alex Back, CEO and Founder of Couch.com has over 15 years of experience in the e-commerce and online retail industry, he is passionate about creating and scaling innovative solutions that cater to the needs and preferences of modern consumers. He’s currently building a state-of-the-art platform that helps consumers figure out how and where to buy a couch, a problem that has not been adequately addressed by the existing market players.Connect and learn more about Alex and Couch.com:LinkedIn: https://www.linkedin.com/in/alex-back-49784435/ Email: alex@couch.com Website: https://couch.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/grow

Send us a textActive engagement in TikTok shops and the significant impact it has on e-commerce and conversion rates for their business, highlighting the importance of adapting to new trends and technologies for business success.In this episode, Jordan West and Kelley Thornton, shares valuable insights into scaling their business into multiple eight figures. Kelley's journey from a side project in 2015 to the fully launched direct-to-consumer brand has led to remarkable growth, serving over 500,000 customers in 108 countries every month. Kelly shares insights into navigating capital markets, the significance of data-driven decision-making, and the cultural shift in male grooming, reflecting on the challenges and successes in the evolving landscape of the skincare industry.Listen and learn in this episode!Key takeaways from this episode:The use of AI to predict return and revenue rates, highlighting the importance of tracking and adjusting spending based on daily intelligence for effective decision-making.The significance of hiring experts in specific disciplines to scale a business successfully.The value of trust and influence over monetary rewards, emphasizing the importance of vetting sponsors and building genuine interactions with the audience.The importance of men maintaining healthy routines, providing insights for businesses targeting male skincare and grooming products.Recommended Tools/App:Triple Whale: https://www.triplewhale.com/ North Beam: https://www.northbeam.io/ Lifetimely: https://www.lifetimely.io/ Polar Analytics: https://www.polaranalytics.com/ Tableau: https://www.tableau.com/ Fivetran: https://www.fivetran.com/ Snowflake: https://www.snowflake.com/ Today’s Guest: Kelley Thornton is a serial entrepreneur with a diverse background in business. He started his first company, a successful painting business, while still in university. This experience taught him valuable lessons in management, scheduling, and payroll. Following this, he spent 18 years working in sales, splitting his time between New York City and Chicago. Kelley's varied career has given him a wealth of experience and knowledge in the business world.Connect and learn more about Kelley and Tiege Hanley:LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ Website: https://www.tiege.com/