Secrets To Scaling Your Ecommerce Brand Ep 522: What Does Fulfillment Need To Be For A Modern E-commerce Brand? With Jared Ward, Luminous
The risks of outsourcing to a 3PL and the importance of in-house fulfillment for brand control and customer experience.
In this episode, Jordan West and Jared Ward, Founder and CEO of Luminous, delve into the world of e-commerce fulfillment and scaling. From funny parenting stories to the nitty-gritty of supply chain management, they cover it all. Jared shares insights into the challenges of forecasting and purchasing decisions for e-commerce companies, emphasizing Luminous expertise in multi-warehouse replenishment forecasting, wholesale, and EDI.
Listen and learn in this episode!
Key takeaways from this episode:
- Focusing on top-of-funnel spending rather than excessive spending on branded keywords, emphasizing the need to understand consumer behavior and the discovery process.
- A shift in advertising spend from Google to Amazon due to Amazon's effectiveness in driving incremental revenue.
- The "why" method and first principles thinking as essential for deeply understanding and solving customer problems in software and for overall problem-solving and growth.
- The importance of having an analytics platform for multichannel e-commerce, particularly for tracking the performance of a 3PL provider, and the specific inventory-related metrics to track.
Today’s Guest:
Jared Ward, CEO and Founder of Luminous, started his first e-commerce company when he was 23. Years later, after helping countless DTC brand optimize their supply chain by running Made-in-China's sourcing division, he noticed major issues in the way e-commerce companies used software in operations. He built and sold an RFQ management system that helped DTC brands optimize their purchasing. Then, moved on and became the CEO of a DTC brand at 28. His experience running Qualtry showed even more the gap in the market of software solutions in e-commerce that address the entire supply chain.
Connect and learn more about Jared and Luminous:
LinkedIn: https://www.linkedin.com/in/jared-luminous/
Website: https://www.joinluminous.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow