Ep 521: What Matters For Creative Performance in 2024 with Reza Khadjavi, Motion

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The importance of defining the problem before implementing solutions and aligning the team on problem-solving, providing tangible advice for those aiming to scale their own e-commerce brand.

In this episode, Jordan West and Reza Khadjavi, CEO of Motion delve into the evolving landscape of creative analytics for e-commerce brands, exploring the pivotal role of Motion in driving high-quality, high-volume creative output. With insights on industry trends, the impact of iOS updates, and the changing dynamics of media buying and creative collaboration.

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of bridging the gap between media buying and creative sides in brand organizations as spend goals increase.
• Understanding the primary metrics for an ecommerce brand is spend, followed by secondary metrics like ROAS or cost for purchase.
• Identification of soft metrics for the creative team, and providing relevant information and context to the team was emphasized.
• Recognizing the advantage of specialized companies focusing on specific problems, leading to higher quality software for solving those problems.

Today’s Guest:

Reza Khadjavi, CEO of Motion App, is a software enthusiast who has spent a lot of time engaging with various brands and agencies to understand their pain points in the ecosystem. He is passionate about finding and solving the biggest problems that customers might have, leading him to delve into customer discovery calls and creative solutions. During the pivotal iOS update, Reza was deeply involved in his work and dedicated to making a difference in the software industry.

Connect and learn more about Reza and Motion App:

LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/

X: https://twitter.com/rezakhadjavi

Website: https://motionapp.com/