Business Ninjas

Digital marketing isn’t about chasing trends—it’s about results. 🚀 In this episode of Business Ninjas, we sit down with Peter Platt, President & Founder of Accountable Digital, to uncover how businesses can cut through the noise and focus on what really matters: measurable success.With over 30 years in the industry, Peter shares his expert insights on defining the right digital KPIs, cutting through vanity metrics, and leveraging AI without losing the human touch. He breaks down why clicks and traffic alone don’t drive business growth—and how real success comes from strategic, data-driven marketing that aligns with your unique goals.Whether you’re a B2B company targeting a niche audience, a retail business looking to boost online sales, or a nonprofit wanting to maximize impact with Google Grants, this episode is packed with actionable strategies to help you thrive in today’s digital landscape.🔗 Connect with Peter Platt & Accountable Digital:🌐 Website: https://accountabledigital.com/🔗 LinkedIn (Peter Platt): https://www.linkedin.com/in/psquared/🏢 LinkedIn (Accountable Digital): https://www.linkedin.com/company/accountable-digital/📘 Facebook: https://www.facebook.com/AccountableDigital/📢 Tune in to our YouTube channel and discover how to turn your marketing into a measurable, results-driven strategy!Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

In this episode of Business Ninjas, host Andrew Lippman sits down with Laurie Wiggins, CEO of Byond M&A, to explore the challenges and strategies behind business growth, investment readiness, and scaling successfully. With a background in aerospace and IT, Laurie brings a deep understanding of both product development and business strategy, making Byond M&A a powerhouse for companies looking to expand.Laurie shares how Byond M&A helps mid-market companies ($5M-$50M in revenue) and startups identify roadblocks, refine their product-market fit, and secure the right investors. She also reveals why many businesses struggle to sell their products and how content marketing plays a critical role in today’s sales process. Plus, she explains what companies can learn from past recessions and the pandemic—proving that bold moves, rather than waiting it out, often lead to success.Whether you’re a founder looking to scale or an executive seeking investment, this conversation is packed with practical insights to help you navigate growth and avoid common pitfalls.📍 Learn more about Byond M&A 👉 ByondMA.com🔗 Connect on LinkedIn 👉 linkedin.com/company/byondma🔔 Subscribe for more expert insights on business strategy, M&A, and leadership!#BusinessGrowth #InvestmentStrategy #ContentMarketing #MergersAndAcquisitions #StartupSuccessWant to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

In this episode of Business Ninjas, Andrew sits down with Melissa Van Dyke, Senior Vice President of Integrated Marketing and Innovation at Creative Group, to explore their behavioral science-based strategies in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. They discuss how Creative Group crafts meaningful experiences that drive company success by focusing on the people behind the businesses. Clients praise Creative Group's exceptional relationship-building skills, reflected in their impressive 99% customer retention rate.Creative Group designs experiences that help individuals reach their potential through impactful events, travel, recognition, and incentives. With over 50 years of expertise, they specialize in creating strategic programs that inspire performance, foster connections, and drive business success. Their client-centric approach ensures tailored solutions that align with organizational goals, making every event and incentive program a powerful tool for engagement and growth.Discover more about their innovative approach at creativegroupinc.com.Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

In this episode of Business Ninjas, host Andrew Lippman sits down with Andrew Murray, Senior Director of Pattern and Product Development at Realtree. Dive into the story behind the world’s leading branded camouflage company, from its humble beginnings in 1986 to becoming a licensing powerhouse with over 2,000 partners.Discover how Realtree’s innovative camouflage designs and bold marketing strategies, like pioneering outdoor TV shows and creating "Monster Bucks" DVDs, cemented its spot at the top. Learn how the company balances a 90% focus on licensing with a growing direct-to-consumer segment, and how it navigated the pandemic’s impact on the outdoor industry.Andrew Murray shares insights into Realtree’s product development, including their library of 54 unique patterns and the shifting trends in the camouflage market. Hear about the healthy competition in the photorealistic camo space and the challenges of translating intricate designs onto different fabrics.Looking ahead, Realtree is gearing up for its 40th anniversary in 2026, with exciting plans for expansion while staying true to its core values. Whether you’re in the outdoor industry or just love a good business story, this episode is packed with valuable takeaways.Learn more and connect with REALTREE: https://realtree.com/https://www.facebook.com/Realtreehttps://x.com/realtreehttps://www.youtube.com/user/RealtreeOutdoorshttps://www.pinterest.com/realtree/https://www.instagram.com/realtreeoutdoors/https://www.linkedin.com/company/realtree/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Forget cookie-cutter hiring—CultureKey is redefining recruitment with a human-first approach. CEO Brian Adamovich joins Business Ninjas to share how their unique “crowdsourced recruiting” method helps companies place top-tier talent through personal connections, not just algorithms.By blending gathered expertise in marketing, operations, and organizational design, CultureKey goes beyond traditional consulting—they embed themselves in the process, ensuring long-term success for both companies and candidates. Their ethos is that they're partners to their clients and not just consultants.🔑 “We don’t just drop a deck and walk away. We’re partners, adapting to our clients’ needs every step of the way.” — Brian AdamovichLearn more and connect with CultureKey at:www.culturekey.iowww.cultureconnectors.io LinkedIn: CultureKey-----Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

In this episode of Business Ninjas, Andrew Lippman sits down with Derek Weeks, Chief Marketing Officer at Katalon Inc. and author of Unfair Mindshare, to explore the transformative power of community-led marketing and innovation in quality assurance.What you’ll learn in this episode:🚀 The Katalon Journey: How Katalon is helping businesses worldwide automate software testing for flawless user experiences.🤝 Building a 100,000-Strong Community: Derek shares insights on how Katalon’s global community fosters collaboration and accelerates growth.🔍 From Product to Purpose: Why outcomes matter more than features—and how Katalon is changing the game.🧠 AI in Action: How Katalon leverages AI to enhance customer engagement and streamline operations.📚 Unfair Mindshare: Derek’s approach to community-led growth and its impact on modern marketing strategies.Derek also dives into the challenges and rewards of scaling a high-growth business, the importance of authenticity in marketing, and why building trust is the key to long-term success. Whether you’re in marketing, tech, or just curious about the future of community-driven innovation, this episode is packed with actionable insights and inspiration.Learn more: • Explore Katalon: www.katalon.com • Connect with Derek on LinkedIn for more tips and insights!Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

In this episode of Business Ninjas, host Andrew Lippman dives into an engaging conversation with Michael Conley, Chief Revenue Officer at BlueVoyant. Michael brings over two decades of experience in IT and cybersecurity, and he shares some incredible insights into how BlueVoyant is helping organizations tackle today’s toughest security challenges.From the rapid growth of cybersecurity needs to building BlueVoyant’s unique approach to both internal and external defense, Michael explains how his team brings clarity to the complex world of cyber threats. He also covers the importance of integrating advanced AI tools and proactive monitoring to stay one step ahead of attackers. Along the way, Michael talks about the impact of building meaningful client relationships and how a customer-first approach sets BlueVoyant apart in a competitive field.Whether you’re curious about cybersecurity, AI, or what it takes to build a resilient tech company, this episode is packed with valuable insights. Tune in for a fascinating look into the future of cybersecurity and digital defense!Highlights include: • How BlueVoyant is addressing the evolving landscape of cyber threats • The role of AI in strengthening cybersecurity • Why client experience is key in high-stakes industriesGet connected with BlueVoyant at:https://www.bluevoyant.com/LinkedInX (Twitter)YouTube ChannelWant to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

In this episode of Business Ninjas, host Andrew Lippman sits down with Joy Jackson, partner and CEO of Faber & Brand, LLC. Joy shares her inspiring journey from joining the firm 20 years ago to leading a creditors’ rights law practice that spans nine states.Learn how Faber & Brand sets itself apart with a unique approach to client service, respectful communication, and creative problem-solving. Joy also opens up about the challenges of navigating the COVID-19 pandemic, the surprising benefits of remote work, and the vital role of content marketing in building strong client relationships.Joy also provides a fascinating look into Faber & Brand’s evolution, from its beginnings as a small law practice in the 1980s to becoming a trusted partner for universities, banks, and hospitals. She highlights the firm’s dedication to treating everyone with respect—whether they’re a client or on the other side of a legal case—and the innovative ways they serve their clients, like having attorneys fly across states to meet court deadlines. She also reflects on how their focus on listening and collaboration has fostered mutually beneficial resolutions and a positive reputation in the legal industry.Highlights from the episode:•The origin story of Faber & Brand: From a small practice to a regional powerhouse.•How respectful communication transforms outcomes in the legal world.•Adapting to a post-COVID world: Embracing remote work and new opportunities.•The importance of content marketing in showcasing a firm’s values and expertise.Joy’s insights go beyond the legal field, offering valuable lessons for anyone in business. Tune in to hear her thoughtful perspective and the unique ways Faber & Brand serves its clients.Learn more about Faber & Brand:Website: Faber & BrandConnect on LinkedIn: Faber & Brand LinkedInBe sure to subscribe for more engaging episodes of Business Ninjas and leave your thoughts in the comments!Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

In this episode of Business Ninjas, Andrew Lippman chats with Andrew Saksa, Senior Vice President of ReminderMedia to dive into the company's unique approach to helping professionals stay top-of-mind. Saksa shares how ReminderMedia’s highly customizable magazine service—yep, print still thriving in 2024!—builds client relationships in industries like financial services and real estate.Discover how ReminderMedia is leveraging both print and digital content to drive referrals, close deals, and maintain long-term client loyalty. Saksa also reveals the surprising growth ReminderMedia experienced during the pandemic and discusses the importance of content in building trust. Learn more on their website at https://remindermedia.com/, and see this link for a an exclusive deal, valid until December 31st, 2024. https://lp.remindermedia.com/business-ninja/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

In this episode of Business Ninjas, host Andrew Lippman speaks with Todd Schlesinger, Vice President of Sales and Marketing at Azara Healthcare, a leader in population health and value-based care solutions. Todd shares how Azara empowers healthcare providers by transforming massive amounts of data into actionable insights, improving patient outcomes, and helping organizations navigate the complexities of value-based care.Join us as Todd discusses Azara’s innovative approach to aggregating data, providing meaningful analytics, and supporting healthcare providers in delivering efficient, high-quality care. With clients spanning across 44 states, Azara continues to set the standard in healthcare IT.Don’t forget to like, comment, and subscribe for more insightful conversations with industry leaders!Learn more about Azara Healthcare and their cutting-edge solutions at azarahealthcare.com.Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!