In this episode of Business Ninjas, Andrew sits down with Melissa Van Dyke, Senior Vice President of Integrated Marketing and Innovation at Creative Group, to explore their behavioral science-based strategies in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. They discuss how Creative Group crafts meaningful experiences that drive company success by focusing on the people behind the businesses. Clients praise Creative Group's exceptional relationship-building skills, reflected in their impressive 99% customer retention rate.

Creative Group designs experiences that help individuals reach their potential through impactful events, travel, recognition, and incentives. With over 50 years of expertise, they specialize in creating strategic programs that inspire performance, foster connections, and drive business success. Their client-centric approach ensures tailored solutions that align with organizational goals, making every event and incentive program a powerful tool for engagement and growth.

Discover more about their innovative approach at creativegroupinc.com.

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