

Business Ninjas
WriteForMe
Welcome to Business Ninjas, the podcast where we interview top business leaders and entrepreneurs who share their secrets to success. Learn from the masters and apply their insights to grow your own business. Join us as we explore the strategies and tactics used by today's most successful companies. Tune in now and become a business ninja yourself. 🤺🚀
Episodes
Mentioned books

Sep 25, 2025 • 28min
QNX in Industrial Automation, Robotics, MedTech, and Automotive
In this episode of Business Ninjas, host Andrew Lippman sits down with Nikhil Rai of QNX, a BlackBerry subsidiary, to explore how their real-time operating system powers the automotive industry — and why the company is expanding into new frontiers like industrial automation, medical devices, and aerospace.From digital cockpits and over-the-air updates to mission-critical systems that demand zero failure, QNX has built its reputation on safety, reliability, and innovation. Now, the company is leveraging its dominance in automotive to become a global leader in embedded software across multiple industries.If you’re curious about the future of automotive technology, industrial automation, and the hidden software powering our most critical systems, this conversation is one you don’t want to miss.👉 Tune in to hear how QNX is redefining what’s possible in embedded software.🔗 Learn more about QNX💼 Connect with QNX on LinkedIn👤 Connect with Nikhil Rai on LinkedInWant to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Sep 24, 2025 • 23min
Inside Seltzer Licensing: A 26-Year Playbook for Brand Growth
In this episode of Business Ninjas, host Andrew Lippman sits down with Stu Seltzer, President of Seltzer Licensing Group. Stu shares his journey from working at Yves Saint Laurent and Warner Brothers to founding his own licensing agency more than 25 years ago. They dive into how brand licensing helps companies—from global CPGs to nonprofits and entertainment brands—unlock growth through partnerships, collaborations, and royalties. Stu also talks about his new book, Brand Licensing for Dummies, and what it means to be inducted into the Licensing International Hall of Fame.💡 Turning IP Into Revenue and OpportunitySeltzer Licensing Group helps brands like Scotts Miracle-Gro, Dove, Airheads, Zippo, and even American Ninja Warrior grow by strategically extending their IP into new categories and products. Their unique process starts with a research-driven licensing plan—an 80+ page roadmap answering where a brand can extend and how much revenue to expect. From licensing Dunder Mifflin copy paper with The Office, to launching American Ninja Warrior Adventure Parks, to helping nonprofits like the American Red Cross, Seltzer Licensing Group proves licensing is more than merch—it’s a business model that drives real growth.🔗 Learn more about Seltzer Licensing Group 💼 Connect with Seltzer Licensing Group on LinkedIn 👤 Connect with Stu Seltzer on LinkedIn Get the Book: Licensing for Dummies Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Sep 23, 2025 • 22min
Beyond Capital: Assessing the Human Side of Startups
In this episode of Business Ninjas, host Andrew Lippman sits down with Logan Yonavjak, Co-Founder and CEO of the Founder Readiness Institute. Logan shares how her two decades in impact investing, natural capital, and startup financing led her to launch a groundbreaking new tool: the Founder Readiness Level. Unlike typical assessments, this framework measures a founder’s ability to handle complexity, pivot under pressure, and grow as a leader—giving early-stage investors and founders a clearer picture of “people risk” in startups.💡 Standardizing Founder Assessment to Improve Startup SuccessThe Founder Readiness Institute sits at the intersection of psychology, leadership, and venture investing. Their assessments go beyond more traditionally static traits like extroversion or conscientiousness, instead evaluating coachability, resilience, systems thinking, and vertical development. With follow-on coaching and support, the tool helps uncover both risks and overlooked opportunities—reducing investor bias while empowering founders with actionable feedback. Backed by research, a co-founder trained in psychology and data science, and plans for academic partnerships, the Institute aims to make “founder readiness” as essential as technology readiness in the investment process.🔗 Learn more about Founder Readiness Institute 💼 Connect with Founder Readiness Institute on LinkedIn👤 Connect with Logan Yonavjak on LinkedInWant to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Sep 10, 2025 • 44min
MedEvolve Is Fixing Healthcare’s Revenue Leak
In this episode of Business Ninjas, host Andrew Lippman chats with Matt Seefeld, EVP at MedEvolve. Matt shares his journey from consulting to healthcare entrepreneurship and how MedEvolve helps medical providers survive and thrive in today’s margin-crushing environment. From skyrocketing costs and declining reimbursements to the complexity of revenue cycle management, Matt breaks down the realities of running a healthcare practice in 2025—and why automation alone won’t save the industry.💡 Data + Accountability = Real Healthcare ROIMedEvolve stands out by turning billing chaos into clarity. Their platform layers on top of any billing system to track staff effectiveness, reduce wasted touches, and uncover margin improvements that traditional systems miss. With clients ranging from surgical specialties to rural hospitals and BPOs, MedEvolve helps providers recoup millions by fixing denials before they happen, streamlining workflows, and holding teams accountable with real-time analytics. Unlike hype-driven “humanless” AI solutions, MedEvolve leverages generative AI responsibly, backed by novel datasets and human expertise—because in healthcare, mistakes are too costly to leave unchecked.🔗 Learn more about MedEvolve💼 Connect on LinkedIn 👤 Connect with Matt Seefeld Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Sep 9, 2025 • 20min
125 Years of Excellence in Precast Manufacturing & Infrastructure
In this episode of Business Ninjas, host Andrew Lippman sits down with Daniel Murray, President and CEO of Roman Stone. Founded in 1903, Roman Stone has been at the forefront of precast concrete manufacturing for more than a century. Daniel shares how his 30+ years of experience in precast shaped his leadership—and how Roman Stone is scaling from a New York legacy brand into a national player. From underground infrastructure and shoreline resiliency to data centers and carbon-negative concrete, the company is proving that innovation and tradition can coexist to solve today’s toughest challenges.💡 Faster Builds, Greener Futures, Stronger CommunitiesRoman Stone specializes in precast concrete infrastructure—helping municipalities, utilities, and private companies move water, electricity, and protect coastlines. Their precast solutions shrink construction timelines by weeks, cut labor needs, and deliver consistent quality with rigorous QC standards. What sets them apart is a customer-first mindset: solving complex engineering problems within 48 hours, building stormwater filtration systems, and offering mobile on-site manufacturing to cut costs and carbon footprints. With new national product launches tailored for data center markets and the development of carbon-negative concrete, Roman Stone is writing the next chapter in sustainable infrastructure—without forgetting the quality and trust that earned them a 65-year contract with Con Edison.🔗 Learn more about Roman Stone: Roman Stone website Roman Stone on LinkedIn👤 Connect with Daniel Murray on LinkedInWant to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Sep 3, 2025 • 12min
Agility, Scale, and Trust: The Bunny Creative Approach
In this episode of Business Ninjas, host Andrew Lippman chats with Paula Grunfeld, Chief Revenue Officer and Managing Director at Bunny Studio and Bunny Creative.Paula shares her global journey from media to SaaS to creative leadership—and how Bunny Studio grew from a scrappy voiceover platform into a full creative services powerhouse. Now, with the launch of Bunny Creative, the company offers a managed, hands-on production partner for agencies and enterprises looking to scale content without the chaos.💡 Where Self-Service Meets Strategic PartnershipBunny Studio makes creative execution simple: from quick voiceovers and audio on their platform to fully managed campaigns through Bunny Creative. By acting as an extension of in-house teams, they take on the coordination, quality control, and scaling headaches that come with today’s nonstop demand for content. Serving verticals like marketing, advertising, e-learning, SaaS, retail media, and adtech, Bunny’s blend of speed, flexibility, and global talent has made it the go-to partner for brands that need high-quality creative at scale—without the overhead of a full-time team.🔗 Learn more about Bunny Creative & Bunny Studio💼 Connect on LinkedIn: https://www.linkedin.com/company/bunnycreative/ https://www.linkedin.com/company/bunnystudio/ 👤 Connect with Paula Grunfeld on LinkedIn Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Sep 2, 2025 • 21min
SkilledTrades.com: Changing How Contractors Hire Talent
In this episode of Business Ninjas, host Andrew Lippman chats with Ladd Schuiling, VP of Sales at SkilledTrades.comLadd brings nearly two decades of experience in construction recruiting and operations to explain how SkilledTrades.com is tackling one of the toughest challenges in the industry—finding and retaining skilled labor. From electricians to plumbers to CDL drivers, SkilledTrades.com is a niche job board designed specifically for tradespeople and the companies who need them. Ladd also shares how fixed-price job postings, a user-friendly platform, and real human support are changing the way contractors hire.💡 A Human + Technology Approach to Hiring TradespeopleUnlike broad job boards that flood employers with unqualified applicants, SkilledTrades.com combines advanced recruiting technology with a human-driven approach. Their employment specialists personally help candidates complete applications—capturing talent that often gets lost in the process. The result? A higher quality pipeline and fresh candidate pools that keep contractors’ crews growing. With budget-friendly subscription models, a growing national database, and outreach into trade schools, SkilledTrades.com is on a mission to not just fill jobs, but to elevate the skilled trades as a rewarding career path.🔗 Learn more about SkilledTrades.com💼 Connect on LinkedIn 👤 Connect with Ladd SchuilingWant to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Aug 6, 2025 • 20min
Identity & Payment Verification Made Easy | Ravi Bijlani of KYXStart | Business Ninjas Podcast
In this episode of Business Ninjas, Andrew chats with Ravi Bijlani, Founder & CEO of KYXStart, about how they’re changing the game for B2B fintech. KYXStart is on a mission to make it easier for banks, fintechs, and financial institutions to activate new product offerings, streamline KYB (Know Your Business) processes, and accelerate client onboarding: all through a single integration.Ravi shares how KYXStart was built to solve a pain point he saw firsthand across the industry: the disconnect between great financial products and the complex, messy onboarding workflows that slow them down. With a platform that’s API-first, compliance-friendly, and partner-agnostic, KYXStart enables banks and fintechs to launch offerings faster and without sacrificing control, quality, or experience. Whether it’s embedded finance, business identity verification, or orchestration at scale, KYXStart connects the dots for smarter growth.🔗 Learn more about KYXStart: https://www.kyxstart.com/ 💼 Connect on LinkedIn: https://www.linkedin.com/company/kyxstart/ 👤 Connect with Ravi Bijlani: https://www.linkedin.com/in/ravibijlani/ 💬 Follow KYXStart on X: https://x.com/KYXStart_Ai/-----Do you want to be interviewed for your business? Schedule time with us, and we'll create a podcast like this for your business: https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Jul 29, 2025 • 34min
Approyo CEO on Cloud, SAP, and the Tech That’s Powering Tomorrow’s Enterprises
In this episode of Business Ninjas, host Andy Steuer sits down with Chris Carter, CEO and Founder of Approyo, to talk about how his team is transforming SAP cloud migrations with AI‑driven insights and real‑world expertise. Chris shares why the clock is ticking for the 483,000 organizations that need to move to SAP S/4HANA by 2027—and how Approyo’s AI‑powered tools like Overwatch and FlowGen simplify the entire journey. From pre‑migration assessments to real‑time dashboards for C‑suite visibility, Chris breaks down what it takes to modernize systems without losing sleep.💡 Making SAP Migrations Faster, Safer, and SmarterApproyo is more than a migration partner—they’re a long‑term ally for companies navigating one of the largest IT upgrades in history. Using proprietary AI tools and deep SAP expertise, they streamline everything from code remediation to multi‑cloud infrastructure setup (Azure, AWS, and more). With clients ranging from multi‑billion‑dollar banks to mid‑market manufacturers, Approyo provides full‑stack solutions for assessment, migration, and ongoing managed support—so CIOs, CFOs, and IT teams can confidently embrace the future of SAP. As Chris says, “I’ll pull out my hair so you can sleep at night.”🔗 Learn more about Approyo: www.approyo.com💼 Connect to Approyo on LinkedIn 👤 Connect with Chris's LinkedIn Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Jul 28, 2025 • 40min
On-Demand Healthcare That's Transparent & Convenient | Business Ninjas: WriteForMe and Sesame
In this episode of Business Ninjas, host Andrew Lippman chats with John Fontein, Co‑Founder of Sesame, the first direct‑to‑consumer healthcare marketplace where patients can book appointments with doctors at clear, upfront cash prices—no insurance needed. John shares how a personal family health scare inspired him to tackle one of America’s most frustrating problems: access to affordable, transparent care. From urgent telehealth visits to in‑person specialist appointments, Sesame makes shopping for healthcare as easy as buying anything else online.💡 A Healthcare Experience Built for Patients AND ProvidersSesame empowers patients to compare prices, choose how they want to be seen (in‑person or virtual), and pay upfront, eliminating surprise bills and endless insurance headaches. For doctors, it’s a way to reach new patients, manage their practice like a business, and get paid quickly without insurer red tape. With thousands of providers nationwide and 24/7 telehealth options, Sesame is redefining the patient experience, making care more transparent, more affordable, and more immediate.🔗 Learn more about Sesame Care: https://sesamecare.com/ 💼 Connect on LinkedIn: https://www.linkedin.com/company/sesamecare/ 👤 Connect with John Fontein: https://www.linkedin.com/in/johnfontein/ Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!