Beyond The Shelf
David Feinleib
This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.
Episodes
Mentioned books
Sep 26, 2023 • 38min
Leading a Large E-Commerce Team with Harvest Group's Mark Stamps
Dave speaks with Mark Stamps, VP of Digital Commerce at Harvest Group. Mark shares his expertise in e-commerce including the latest technologies and approaches, and what it takes to lead a large e-commerce team.Learn more and sign up for our newsletter - https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
Sep 19, 2023 • 29min
Using Micro-Season Content to Engage Shoppers Year-Round with Ghirardelli's Pam Perino
This week Dave speaks with Pam Perino, E-Commerce Content Operations & Development Manager at Ghirardelli Chocolate. They discuss Pam's career journey leading to Ghirardelli, her e-commerce content marketing strategy including a unique "micro seasons" approach, and how she engages internal and external stakeholders to get the buy-in she needs across the organization.Pam Perino: https://www.linkedin.com/in/pamelajperino/Learn more at https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
Sep 12, 2023 • 35min
The Future of Retail Media with Confluencer Commerce and The CPG Guys' Bryan Gildenberg
Dave catches up with Bryan Gildenberg, Founder of Confluencer Commerce as well as one of the well-known "CPG Guys." They dig deep on e-commerce - including what Amazon gets right - and discuss the future of retail media.Confluencer Commerce: https://www.linkedin.com/company/confluencer-commerce/CPG Guys: https://podcasts.apple.com/us/podcast/the-cpg-guys/id1517335575 Learn more about how leading brands and retailers are scaling creative production for Retail Media and E-Commerce content at https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
