David's guest this week is Greg Stevens, CEO of Turbyne. Previously Greg was Executive Vice President at Advantage Solutions, where he led the creation, development and spinout of Turbyne. They discuss why having a proprietary tech stack in your agency/business is the best defense against your competitors (6:19), how in-store retail media needs to come from a place of strength (19:22), what Greg saw at NRF 2024 (19:51), and why sailing is a good metaphor for business (30:32).

Learn more about Turbyne: https://www.turbyne.com/

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregorystevens/

Find out more about ItsRapid's new Sellsheet Builder! Send an email to support@itsrapid.ai with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

Optimizing Media Strategy for "Retailers 4-100" with Turbyne's Greg Stevens