David's guest this week is Todd Hassenfelt, Global Digital Commerce Senior Director, Strategy and Execution at Colgate-Palmolive. Todd has worked with many of the world's leading brands including Hill's, Tom's, Irish Spring and many others. They discuss Todd's start in the space (2:00), how a global organization like Colgate-Palmolive collaborates across teams (7:42), best practices for using generative AI for images (14:41), takeaways from the Amazon Black Friday NFL game (28:24), and much more.
Connect with Todd on LinkedIn: https://www.linkedin.com/in/todd-hassenfelt/
Learn more: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
Beyond The Shelf