
The Future of Tourism
A series of candid conversations with industry leaders, luminaries and visionaries about the challenges and opportunities facing the travel and tourism industry today. Hosted by David Peacock, presented by Simpleview.
Latest episodes

Aug 3, 2022 • 36min
How does a destination's cultural heritage become a double-edged sword?
Featuring Chris Brown, director of marketing Liverpool, and Richard Veal, managing director at Simpleview Europe, this episode of the Future of Tourism covers the situation that Liverpool, England, faced after becoming a European Capital of Culture (ECOC) in 2008. Cultural heritage — is it a catalytic force for authentic destination development or a double-edged sword that must be wielded with skill and attention? Let’s discuss.

Jun 23, 2022 • 34min
Local small businesses can help spark authentic destination development featuring John Gunter
Learn how Frontiers North has sparked destination development in Churchill, Manitoba, with its world-renowned Tundra Buggy Adventures and is helping lead the charge in the region’s regenerative tourism. David Peacock interviews John Gunter, CEO of Frontiers North, about the role local businesses can play in destination development in this episode of the Future of Tourism.

Jun 9, 2022 • 32min
A look back at the Future of Tourism: March 2020
This edition of the Future of Tourism looks back to the first three months of the COVID-19 pandemic. Highlighting 13 interviews, five themes emerged then that hold true today.

May 26, 2022 • 20min
Lessons from Liverpool & the transformative power of tourism featuring Richard Veal
Destination transformation doesn’t happen overnight. Hear about the decades-long journey Liverpool went through in this Future of Tourism episode featuring Richard Veal, managing director of Simpleview Europe.

May 12, 2022 • 36min
How the desire for immersive experiences drives today’s travelers … featuring Ben Switzer, Joe Veneto, and Andreas Weissenborn
Seeking experiences is the currency of today’s travelers. Learn about experiential tourism development in today’s travel landscape and what it means for tomorrow’s in this Future of Tourism episode. Simpleview’s David Peacock interviews Joe Veneto, chief experience officer at Veneto Collaboratory; Ben Switzer, chief growth officer at EXAR Studios in London, Canada; and Andreas Weissenborn, vice president of research and advocacy at Destinations International.

Apr 28, 2022 • 37min
Staying hopeful & seeking solutions is key to sustainability successes featuring Paul Nursey
Join Simpleview’s David Peacock as he interviews Paul Nursey, CEO of Destination Greater Victoria, about the destination’s commitment to regenerative tourism, the importance of locally-owned businesses in maintaining destinations’ efforts to deliberately and jointly plan the future, and the IMPACT Sustainability Travel & Tourism 2022 conference.

Mar 31, 2022 • 23min
Katz urges DMOs to control their data to benefit destinations featuring Jeff Katz
Join David Peacock as he interviews Jeff Katz, the Founding CEO of Orbitz Worldwide, CEO of Swissair, and an executive at both Sabre and American Airlines. He’s now the CEO of Journera, a travel technology company that works to connect the traveler and his data on all parts of his journey.

Mar 17, 2022 • 32min
The Future of Tourism welcomes Sophia Hyder Hock to Destinations International
In this episode of the Future of Tourism,David Peacock interviews Sophia Hyder Hock, chief diversity officer at Destinations International, about her new role. Tune in to hear her thoughts on the intersection between tourism and equity, diversity, and inclusion.

Mar 3, 2022 • 32min
Good tourism balances people, profit, and planet featuring Anne de Jong
As destinations and tour operators are realizing that the future of tourism must be a sustainable balance of people, planet, and profit, they’re seeking insight and perspectives. Join David Peacock as he interviews Anne de Jong of the Good Tourism Institute about how the pandemic accelerated this imperative.

Feb 17, 2022 • 35min
Waterloo Region sports office expands focus to include esports, featuring Allister Scorgie and Ed Tomasi
In this Future of Tourism podcast, David Peacock talks with Allister Scorgie, Director of Sport Hosting at Explore Waterloo Region, and Ed Tomasi, Cofounder and Managing Partner of Subnation Media, about how Waterloo Region expanded its focus to include esports in the midst of the pandemic.