
The Future of Tourism
A series of candid conversations with industry leaders, luminaries and visionaries about the challenges and opportunities facing the travel and tourism industry today. Hosted by David Peacock, presented by Simpleview.
Latest episodes

Feb 3, 2022 • 34min
Ecotourism in Uganda: shifting tourism toward the greater good featuring Keneth Hafasha
Hear how one young entrepreneur works for change in the restorative tourism space and uses 30 percent of his company’s profits for legacy improvements in Uganda. In this week’s Future of Tourism, David Peacock interviews Keneth Hafasha.

8 snips
Jan 20, 2022 • 32min
Where worlds converge: why Panama seeks quality of travelers over quantity, featuring Woodrow Oldford
Hear how Panama is flipping the sustainability script in its new master tourism plan. In this week’s Future of Tourism, David Peacock interviews Woodrow Oldford, chief marketing officer for Promtur Panama.

Jan 6, 2022 • 34min
The cannabis conundrum for DMOs: a crash course on cannabis tourism featuring Brian Applegarth
What do we need to know about cannabis tourism? Find out in this crash-course interview as David Peacocks speaks with Brian Applegarth, founder of Cultivar Brands, a destination solutions provider for the cannabis-related travel trend, and The Cannabis Trail, a nonprofit dedicated to preserving and celebrating the cannabis heritage of northern California. He also founded the Cannabis Travel Association, an international nonprofit organization focused on advocacy, education and networking.

Dec 16, 2021 • 20min
Legacy value: changing the world, one meeting at a time featuring David Noack Pérez
This week’s Future of Tourism features David Noack Pérez, director of the Madrid Convention Bureau. Tune in and hear how Noack Pérez and his team are creating legacy value projects as one of the world’s leading meetings & conference destinations. Hosted by David Peacock, Senior Advisor, Future Tourism Group.

Dec 2, 2021 • 37min
Sustainability and DMOs: Elvis has left the building featuring Guy Bigwood
Is there anyone who still thinks that global warming and climate change are a hoax? Well, then, assuredly, this episode of the Future of Tourism podcast is not for you. But for the rest of us …
This episode features Guy Bigwood, managing director at Global Destination Sustainability Movement, a platform to promote and develop the regenerative thinking and practices that will support destinations of the future. Tune in and explore the questions at hand: why is the DMO the right organization to tackle sustainability at the local level, and how can it do so?

Nov 18, 2021 • 38min
Destination management and sustainable tourism: how one DMO got it right featuring Matthew Price
This week’s Future of Tourism features Matthew Price, executive director of the Huntingdon County Visitors Bureau. Tune in and learn how Price brought together stakeholders to develop sustainable recreational projects and events in their corner of the world.

Nov 4, 2021 • 33min
Placemaking pays dividends for destinations up for the challenge featuring Dave Herrell
This week’s Future of Tourism features Dave Herrell, president and CEO of Visit Quad Cities. Listen in as he and David Peacock discuss placemaking and the unique interconnection between making a place vibrant for its residents and visitors alike.

Oct 21, 2021 • 33min
Tomorrow’s tourism leaders offer unfettered clarity … featuring Patrick Delaney
Listen up! The younger generation of tourism industry leaders brings forth an avalanche of new ideas. Ignore at your peril. Tune in for this week’s episode of the Future of Tourism in which David Peacock talks with Patrick Delaney, managing partner at the SoolNua strategy and marketing agency, about the need to listen to urgent new voices.

Oct 7, 2021 • 32min
Enriching destinations with Immersive Virtual Reality featuring Ben Switzer
This week’s Future of Tourism features Ben Switzer of EXAR Studios, a technology company bringing tourism into the future with augmented reality. Immersive virtual reality (VR) is accessible, relatively inexpensive, and creates legacy value assets that are always on for the destination. In these challenging times, it’s an excellent way to forge new and enduring local partnerships and connections.

Sep 23, 2021 • 12min
What Will You Be Doing On Sept. 25, 2026? Five Leaders, Five innovators, Five Messages.
This week’s Future of Tourism features five guests David Peacock has welcomed over the last year. Each brings an important message and — long before the pandemic — pushed the envelope of what we do as destination organizations. Hear what Michael Nagy, Petra Stušek, Castro Ambiyo, Greg DeShields, and Elke Dens have to say.