

The Instructor
Terry Cook
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors.
I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.
To accompany the podcast there's also a premium subscription feed:
https://www.patreon.com/theinstructor
Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.
To accompany the podcast there's also a premium subscription feed:
https://www.patreon.com/theinstructor
Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
Episodes
Mentioned books

Mar 13, 2025 • 55min
The F-Word (no, not that one!)
Today, we’re diving deep into the “F Word” – and no, I’m not talking about your favorite swear word! We’re getting real about failure and how it’s not just a pitfall but a launchpad for growth. I’m joined by the wonderfully insightful Deucalion McGregor-Sims, who’s all about flipping the script on failure. We’ll tackle some juicy questions like, what does failure even mean? Spoiler alert: it’s all about learning from those epic faceplants! Plus, we’ll share our own tales of flops that turned into fantastic lessons. So grab your metaphorical helmets, folks, because we’re about to embrace the glorious messiness of life and learn how to bounce back better than ever!Check out GoGreen hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Failure is not about getting it wrong but refusing to learn from it, so be a learnin' machine! Embrace your failures, they’re just stepping stones to success; every setback is a setup for a comeback! The podcast emphasizes that everyone's definition of failure is unique, so let's celebrate our differences, folks! We all sulk sometimes, but it’s key to bounce back and find the lessons hiding in our failures! Discussing failure openly helps us realize we all face it, fostering a supportive community where we can grow together. The F word is our friend; we should lean into it and use it to refine ourselves, not define us!

Feb 28, 2025 • 1h 21min
Green Room #48: Why do young people crash?
Dr. Liz Box, a renowned research director at the RAC Foundation specializing in transport policy and Chris Bensted, co-founder of the DITC, dive into the pressing issue of young driver safety. They discuss the factors contributing to high-risk behaviors among newly licensed drivers, such as biological and social influences. The conversation emphasizes the need for structured educational programs and effective communication in driver education. Listeners also gain insights into the importance of ongoing safety discussions beyond the test, aiming for a transformative approach to road safety.

Feb 27, 2025 • 30min
Driving Mobilty
Pennie Alexander and Jacky High-Caston, join me on this special bonus episode of The Instructor Podcast as we discuss Driving Mobility and why they need ADIs.Take the survey here.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Strap in, folks! This bonus episode of the Instructor Podcast, hosted by the ever-jovial Terry Cook, is a wild ride through the world of driving instruction with a twist! We’re diving deep into the Driver Mobility survey, led by the dynamic duo of Penny Alexander and Jackie Hykasten. Imagine this: a bunch of driving instructors getting together to chat about how they can better cater to students with disabilities. Yep, that's right! They’re not just talking shop; they're on a mission to gather insights and make driving instruction more inclusive for everyone. Penny spills the beans on how the survey aims to collect crucial data about the challenges faced by Approved Driving Instructors (ADIs) who work with individuals with disabilities. And trust me, the anecdotes are as heartwarming as they are enlightening! From adaptations in vehicles to the importance of understanding neurodiversity, it’s a treasure trove of information for anyone in the driving instruction game. So, grab your favorite beverage, kick back, and let’s explore how we can all make the roads a little more accessible!Takeaways: The podcast highlights the importance of the Driver Mobility survey for instructors to understand the needs of driving learners with disabilities, which helps pool knowledge and resources together. Terry Cook emphasizes that anyone interested in the world of driving instruction should participate in the surveys, making their voices heard to improve the industry. The conversation reveals that there is a significant lack of specialized driving instructors for those with disabilities, indicating a huge opportunity for growth and training in this area. The podcast discusses adaptations in vehicles, showcasing how they can empower individuals with disabilities to drive effectively, and how instructors can learn to use these adaptations. There are ongoing efforts to gather data on instructors' experiences and barriers faced in teaching students with disabilities, aiming for a more inclusive driving instruction environment. Finally, the episode underlines the collaborative approach needed in the driving industry, where feedback from instructors can shape future training and resources for better inclusion.

Feb 9, 2025 • 40min
The New National Driving School that's Supporting Driving Instructors
We're diving into a super exciting chat about a brand new national driving school that’s all about giving instructors the support they truly deserve. Check out the Supprt Facebook pagePhil Cowley and Diana Todd swing by to spill the tea on their fresh venture, aptly named Support Driving School, and let me tell you, it’s not just a catchy name! These two are on a mission to create an army of driving instructors who are ready to revolutionize road safety. Imagine a whole crew of instructors, trained, supported, and motivated to make a real difference on the roads – sounds pretty epic, right? We’re here to chat about their vision, the community vibes they’re building, and how they plan to rock the driving instructor world together – so buckle up, because this ride is going to be a blast!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Picture this: a dynamic trio takes centre stage on the Instructor Podcast, where Terry Cook, Phil Cowley, and Diana Todd are on a mission to shake up the driving school scene! They’ve launched a brand new national driving school, aptly named Support Driving School, aimed at giving a high five to instructors everywhere. This isn't just about passing tests; it’s about creating a community of driving instructors who are passionate about road safety, growth, and support. Terry, the jolly northern host, dives straight into a fun and insightful discussion about what inspired Phil to take the leap. Spoiler alert: it’s all about making a difference! Phil recounts how, instead of whining about the lack of support for driving instructors, he decided to roll up his sleeves and build something better. He’s all about creating an army of instructors who will not only deliver top-notch lessons but will also contribute to safer roads. Diana’s in the mix too, sharing her thoughts on how this venture is going to change the industry and empower instructors. The trio discusses their vision, the importance of mentorship, and how they plan to foster a supportive network for instructors. This episode is a delightful blend of humour, inspiration, and a whole lot of passion for driving instruction!Takeaways: Starting a national driving school is all about supporting instructors and enhancing road safety, which is our jam! We’re creating an army of driving instructors who care about their learners and strive for improvement every day! Community is key! We’re building micro-communities for instructors to connect, share, and grow together in this crazy driving world. Our mentors will provide personalized support, ensuring every instructor feels valued and empowered in their teaching journey.

Feb 6, 2025 • 35min
Mini-Casts #2: Phil Cowley and Will Stewart
Today, we’re diving into the wild world of driving school marketing! Our guests, Phil Cowley and Will Stewart, are here to shake things up and share some fresh ideas that’ll get those student inquiries rolling in like a well-oiled engine. Phil kicks things off by reminiscing about the days of “buy one, get one free” lessons and how the game has changed post-COVID. Spoiler alert: it’s all about standing out in a crowded market now! We chat about the power of social media, the magic of community engagement, and even sprinkle in some fun tips like leveraging your students as your biggest cheerleaders. So buckle up, because we’re about to shift gears and rev up your marketing game!Get a FREE week's trial with The Instructor Premium!Check out InspireCheck out Will's SubstackFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Diving into the vibrant world of driving instruction, we explore the clever marketing tactics that can help your driving school stand out in a crowded market. Phil Cowley spills the beans on what’s working post-COVID, revealing how the landscape has changed from the old buy-one-get-one-free deals to a more genuine approach to attracting students. We discuss the magic of social media and how regularly posting engaging content—like driving tips or funny anecdotes—can keep your school top of mind for potential learners. Get ready to discover how to harness the power of local partnerships and community engagement to boost your driving school’s visibility without breaking the bank. Whether it's sponsoring a local sports team or posting creative content, this episode is packed with gems to help you drive your business forward!Takeaways: The podcast dives into the marketing strategies for driving schools, emphasizing the importance of social media presence to attract potential students. It's like casting a fishing net, but make sure it's the sparkliest one out there! Instructors are encouraged to engage with their local communities through sponsorships or partnerships, which can create brand awareness and boost credibility. Think of it as being the cool kid on the block who everyone wants to hang out with! A focus on the unintentional help instructors might offer students during lessons is discussed, reminding us to empower learners instead of doing the thinking for them. After all, we want them driving, not just coasting along! The episode highlights the idea that marketing doesn't have to be traditional; creativity can shine through unique content that showcases personality, making the driving school memorable. So, let your quirky side out and show the world what makes you, you! Listeners are encouraged to reflect on their teaching methods and consider how to challenge students effectively, ensuring they are developing their own driving plans rather than relying on instructors to lead the way. It's like teaching them to ride a bike without training wheels, but with a bit more horsepower! The conversation also touches on the overlap between sports coaching and driving instruction, suggesting that techniques from athletics can enhance driving lessons, making them more engaging and effective. Because who wouldn’t want to score a goal in both driving and sports?

Jan 31, 2025 • 1h 7min
The Green Room #47: Could 2025 be the best year for Driving Instructors?
Terry and Chris dive into the exciting future of driving instruction as they discuss potential changes in the DVSA test booking system. They humorously examine the rise of national schools and how local instructors are innovating to compete. The importance of community and ongoing professional development shines through, with initiatives like International Driving Instructor Day on the horizon. Expect engaging insights on personal branding and building connections while promoting road safety, all sprinkled with laughter and camaraderie.

Jan 23, 2025 • 33min
Mini-Cast #1 - Kevin Sellwood & Sarah Hall
Terry Cook welcomes listeners back to the Instructor Podcast with an exciting lineup featuring two distinct guests, Kevin Sellwood and Sarah Hall, who each bring their own unique perspectives and experiences from the driving instruction world. The episode kicks off with Terry discussing the purpose of the podcast: to enhance the skills of driving instructors and improve the operations of driving schools. Kevin, a former driving instructor and podcast host, shares his journey of getting back into the groove after experiencing personal setbacks that dampened his enthusiasm for podcasting. He opens up about the life events that affected him, including family losses and the challenges of engaging with guests for his own podcast. Kevin's renewed passion is evident as he discusses his eagerness to explore the quality of driver training and the misinformation prevalent in the industry. The conversation highlights the importance of consistent communication and the need for instructors to stay informed and engaged with their craft.Sarah Hall, the second guest, adds a vibrant energy to the discussion as she shares her transition from teaching learner drivers to working with car manufacturers and engaging in advanced driving and fleet training. She embodies the spirit of versatility, taking on roles that allow her to explore precision driving and even partake in motorsport events. Sarah emphasizes the significance of planning and awareness in driving, drawing parallels between her racing experiences and the skills necessary for safe driving on public roads. Her insights into the 'body language of cars' shed light on the subtleties that experienced drivers often perceive, underscoring the need for awareness that goes beyond basic driving techniques. The episode wraps up with an encouraging message about the evolving nature of driving instruction and the opportunities that lie ahead for both guests and listeners alike.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Maintaining enthusiasm and structure in podcasting is important to avoid burnout. Kevin Sellwood shares his journey of rediscovering passion in podcasting after personal challenges. Sarah Hall discusses her transition from teaching learners to advanced driving and fleet training. The concept of 'body language of the car' emphasizes awareness of other drivers' intentions. Both guests highlight the need for accurate information in driver training and education. Exploring the opportunities that arise within the driving industry, including unique experiences like rallying.

Jan 9, 2025 • 9min
Short Lesson #32 - Did the trainer identify the pupil's learning goals and needs
Welcome to The Instructor Podcast Short Lessons – in these bite-sized episodes I dive back into the archives and pull out a nugget of information or inspiration to get you thinking – today we’re heading back to September of 2021 and we’re digging into an Instructor Podcast Premium episode – The Standards Check Checklist – Ray Seagrave was the guest as we took a deep dive into “Did the trainer identify the pupil’s learning goals and needs”Listen to the full episode hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

Jan 1, 2025 • 1h 14min
The Green Room #46: Driving Instructor 2024 in Review - Part 2
Chris Bensted, Tom Stenson, and Stewart Lochrie join me in Part Two of our review of 2024.We take a look at all the news from the socind half of the year, plus I ask for some fails, wins, and industry highlights, and we share some very special Instructor Podcast awards.Links from the show:Bright CoachingThe DITC10 Minute TakeawayMilestonesFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

Dec 31, 2024 • 1h 3min
The Green Room #46: Driving Instructors 2024 in Review - Part One
As we wrap up 2024, this episode of the Instructor Podcast takes a reflective look at the year's highs and lows within the driving instructor industry. The main focus is on the positive strides made in embracing road safety and the increasing collaboration among trainers, ADIs, and PDIs. Guests Stewart Lochrie, Chris Bensted, and Tom Stenson share their insights, highlighting the influx of enthusiastic younger instructors eager to make their mark. With a blend of humour and candid conversation, this episode showcases the community's growth and the exciting potential for the future of driver education.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...Links from the show:Bright CoachingThe DITC10 Minute TakeawayCo-PilotFor additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform. Conversations with world-class coaches as we dive into their thoughts on coaching in the driver instructor industry.Shows where we deep dive into a specific topic, with no tangents.As a member you'll also receive exclusive discounts for The ADIJNC, Client Centred Learning, and Vehicle Smart.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:Join The Instructor Podcast Facebook group FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC