

The Instructor
Terry Cook
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors.
I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.
To accompany the podcast there's also a premium subscription feed:
https://www.patreon.com/theinstructor
Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.
To accompany the podcast there's also a premium subscription feed:
https://www.patreon.com/theinstructor
Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
Episodes
Mentioned books

Nov 10, 2024 • 57min
Lean on Tech: Self-Care Strategies for the Busy Driving Instructor
Driving instructors often juggle multiple responsibilities, and in this episode, we explore how technology can serve as a vital tool for self-care. Pascale Poppins joins Terry Cook to discuss practical ways instructors can automate processes, manage client pipelines, and reduce stress using tech solutions. From setting up automated responses to creating personalised welcome videos for new learners, these strategies enhance the client experience and give instructors more time to breathe and recharge. The conversation dives into the importance of collecting meaningful testimonials and how to leverage them effectively, ensuring that instructors maintain a positive image even when busy. With a playful tone and plenty of actionable insights, this episode is a must-listen for any driving instructor looking to improve their work-life balance while fostering better connections with their clients.Find Pascale on LinkedInCheck out the The Instructor Podcast/Pascale Poppins page.Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.Sign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelTo elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeTerry Cook and Pascale Poppins engage in a compelling conversation about the role of technology in promoting self-care among driving instructors. The episode highlights the pressing need for instructors to adopt tech solutions that not only streamline their operations but also enhance their mental well-being. Pascale articulates how embracing technology can transform daily frustrations into manageable tasks, allowing instructors to focus on their primary mission—teaching and supporting their students. By implementing automation tools, instructors can create efficient workflows that minimize stress and maximize productivity, essentially redefining their relationship with technology as one of empowerment rather than overload.The discussion transitions into practical strategies for creating an effective customer pipeline. Pascal elaborates on various platforms like Notion and Trello that enable instructors to visualize their client journeys. This organizational clarity not only aids in managing appointments but also provides a clear overview of income streams and client engagement levels. The importance of maintaining boundaries is emphasized, particularly for those instructors who may feel overwhelmed by their responsibilities. Pascal's suggestions for automating client communication and using tech to set personal boundaries resonate deeply, making a strong case for the integration of technology into everyday practices for better self-care.As the episode wraps up, the focus shifts to the significance of gathering and utilizing testimonials effectively. Pascal advises instructors to ask thoughtful questions that elicit more than just standard feedback, encouraging a deeper connection with clients and a richer marketing narrative. This approach not only enhances the quality of testimonials but also fosters a sense of community among students and instructors. Ultimately, the episode serves as an inspiring reminder that technology, when used thoughtfully, can significantly enhance the teaching experience and support instructors' well-being, paving the way for a fulfilling career in driving instruction.Takeaways: Using technology as a tool for self-care can significantly reduce stress for driving instructors. Creating automated systems for client intake helps instructors manage their time more effectively. Personalized welcome videos can ease anxiety for new students and improve their experience. Establishing a customer pipeline allows instructors to track potential clients and manage bookings efficiently. Implementing automated testimonials requests can enhance the quality of feedback received from students. Having a supportive community through memberships can provide invaluable resources and emotional support for instructors.

Nov 3, 2024 • 1h 3min
Buckle Up! The Truth About EVs and Driving Technology
Terry Cook and guest Nick Smith dive into the evolving world of electric vehicles (EVs), exploring the distinctions between manual, automatic, and electric driving experiences. They discuss how EVs are not only reshaping the way we drive but also challenging common misconceptions, such as concerns over battery reliability and environmental impact. They address myths surrounding EV technology, including the belief that charging stations are always empty. Nick shares his insights on the practical advantages of teaching in an electric vehicle, highlighting features like regenerative braking that enhance the driving experience. By the end of the conversation, listeners will appreciate the advancements in EV technology and why learning to drive in these modern vehicles can lead to safer roads for everyone.Find more from Nick hereSeason 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.Sign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelTo elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeTerry Cook welcomes Nick Smith to the Instructor Podcast, diving deep into the evolving landscape of vehicle technology with a focus on electric vehicles (EVs). The discussion centers on the practical differences between manual, automatic, and electric cars, emphasizing the unique driving experience each offers. Cook shares his personal journey of transitioning from a manual to an EV, explaining the benefits he has encountered, such as the joy of never stalling and the smoothness of driving an electric vehicle. Smith elaborates on how the teaching methods for learners differ when driving an EV, particularly in terms of braking and acceleration, which can feel markedly different due to regenerative braking technology. This innovative feature allows the car to convert kinetic energy back into electricity, thereby enhancing efficiency and reducing the need for frequent charging, a detail that is especially relevant for driving instructors training future drivers. As the conversation unfolds, Cook and Smith tackle common misconceptions about EVs, including concerns about battery life and reliability. They discuss the advancements in battery technology, noting that many modern electric vehicles come with warranties that reflect their durability. Smith highlights the importance of teaching learners about the unique characteristics of driving an EV, including the technology that underpins it, which can ultimately lead to safer and more informed drivers on the road. They also touch upon the broader implications of adopting EVs, such as their environmental impact compared to traditional combustion engines, making a case for the importance of understanding these vehicles in the context of modern driving instruction.The episode concludes with a humorous yet insightful look at the future of driving, with both hosts agreeing that as technology continues to advance, educators in the driving space must adapt to ensure that new drivers are well-prepared to navigate the roads with confidence, whether they are in an EV, a hybrid, or a traditional gasoline vehicle. The dialogue is punctuated with anecdotes and valuable insights, making it clear that the transition to electric driving is not only viable but also exciting for both instructors and learners alike.Takeaways: Electric vehicles (EVs) provide a smoother and quieter driving experience compared to traditional combustion engines, enhancing overall enjoyment. Regenerative braking in EVs allows drivers to recover energy while slowing down, making it more efficient than conventional braking systems. The transition from manual to EVs can help reduce learner anxiety, as there is no clutch to manage. Most EVs are equipped with advanced safety features that can significantly reduce accident risks for new drivers. Charging infrastructure is rapidly improving, and many drivers can charge their EVs at home, reducing reliance on public charging stations. EV batteries are designed to last, often maintaining over 90% capacity even after eight years of use.

Oct 31, 2024 • 1h 13min
Green Room #44 - Anything good on TV recently?
Host Terry Cook is joined byChris Bensted to engage in a lively discussion, they explore the impact of social media on professionalism within the field, highlighting the dangers of instructors sharing misleading content for clicks and views. The conversation also delves into the importance of maintaining high standards in driver training, emphasising that just because something is acceptable doesn't mean it should be taught or endorsed. With a mix of humour and candid insights, the hosts reflect on the state of professionalism among driving instructors and the need for continuous improvement in teaching practices. Join them as they navigate these critical topics, offering valuable perspectives for both new and seasoned instructors alike.Sign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelTo elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeTerry Cook and Chris Bensted engage in an insightful conversation about the upcoming changes in the Instructor Podcast, including the exciting transition to live broadcasts on YouTube. The duo shares their feelings about this evolution, expressing both enthusiasm and apprehension as they prepare to record in front of an audience. They emphasize the intention behind this change: to create a more dynamic and engaging environment for listeners. The hosts also delve into the concept of professionalism within the driving instruction industry, discussing the implications of public perceptions shaped by recent media coverage and the importance of maintaining high standards of practice. They highlight the need for instructors to adapt to evolving norms and expectations, ultimately aiming to enhance road safety and the overall reputation of the profession.As the conversation unfolds, the hosts tackle the controversial topic of graduated driving licensing and its implications for new drivers. They reflect on proposals put forth by organizations like the RAC and AA, acknowledging the challenges of implementing a system that balances safety with practicality. The discussion also touches on the broader context of driving instructor professionalism, with an emphasis on continuous professional development and the duty of instructors to stay informed and engaged in the industry. Through a light-hearted yet thought-provoking dialogue, Cook and Benstead encourage their audience to think critically about their roles as educators and the impact they have on learner drivers.In addition to these weighty topics, the episode is infused with humour, as the hosts share anecdotes and banter that illustrate the everyday realities of being a driving instructor. They discuss the quirks of student behaviour, the challenges of managing no-shows, and the importance of effective communication with learners and their families. This blend of serious discussion and playful humour creates an engaging atmosphere, making the episode both informative and entertaining. Ultimately, Cook and Bensted leave listeners with a call to action: to embrace the changes in their industry, to foster professionalism, and to recognize the critical role they play in shaping the future of driving education.Takeaways: The Instructor Podcast is evolving by going live on YouTube starting this November, allowing viewers to engage in real-time. Graduated driving licensing proposals have been released, aiming to improve road safety for young drivers. The discussion around professionalism emphasizes the need for driving instructors to maintain high standards in their practice. Social media content created by instructors should prioritize safety over gaining views and clicks. The importance of clear communication with students regarding policies and cancellations was highlighted. Instructors should strive for continuous professional development to enhance their teaching skills and knowledge.

Oct 27, 2024 • 60min
10 Years of My Drive Time: Revolutionising Driving Instruction
Dan Hill, founder of My Drive Time, joins Terry Cook to discuss the evolution of technology in the driving instruction industry over the past decade. With a focus on moving from paper-based record keeping to digital solutions, Dan emphasizes the need for instructors to modernize their business practices to meet the demands of today's learners. The conversation highlights the challenges faced by instructors in embracing change, as well as the importance of education and support in business management for new driving instructors. Dan shares personal anecdotes about the positive feedback he's received and the loyalty shown by customers, especially during tough times like the pandemic. Together, they explore the future of technology in the industry and the critical role it plays in enhancing the learning experience for both instructors and students.Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.Sign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelTo elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeThe Instructor Podcast brings listeners an engaging conversation with Dan Hill, the founder of My Drive Time, as he reflects on a decade of innovation in the driving instruction industry. Terry Cook and Dan explore the evolution of technology within this field, particularly focusing on how driving instructors can enhance their businesses through effective data management and modern tools. Hill shares personal anecdotes about the challenges he faced in transitioning instructors from traditional paper methods to digital solutions, emphasizing the need for instructors to embrace change. He also touches on the emotional journey of building My Drive Time from the ground up, driven by the desire to provide better business management support for driving instructors. The discussion delves into the common resistance to technological change among older instructors and highlights the importance of adaptability in a rapidly evolving industry.The episode further investigates the role of technology in shaping the future of driving instruction. Hill discusses the significance of understanding one’s business data, from financial records to student progress tracking, and how these insights can lead to smarter decision-making. He advocates for a shift in mindset among instructors—moving away from outdated practices and recognizing the benefits of digital solutions. The conversation also touches on the importance of community and support within the industry, as Hill recounts how the instructors who backed him during tough times renewed his faith in the profession. This episode serves as both a motivational call to action for instructors to modernize their practices and a testament to the positive impact of technology in enhancing the driving instruction experience.Listeners will gain valuable insights into not only the practical applications of My Drive Time but also the broader implications of technology in professional development and industry standards. Hill's vision for the future of driving instruction is clear: to foster a culture that embraces innovation, encourages ongoing education, and ultimately elevates the profession to new heights. By the end of the episode, audiences are left with a sense of urgency to reflect on their own practices and consider how they can leverage technology to improve their services and business outcomes.Takeaways: The transition from paper to digital record-keeping is crucial for driving instructors' success. Instructors must embrace technology to remain competitive and meet students' expectations. It's important to acknowledge the challenges faced by driving instructors, including apathy towards change. Dan Hill emphasizes the need for driving instructors to understand their business responsibilities. The industry needs to cultivate a culture of learning and adaptation to modern tools. Striving for consistency in business practices can significantly enhance operational efficiency.

Oct 10, 2024 • 1h 4min
Human relationships within driver training, and a unique look at the theory test
Emma Cottington and Chris Bensted were two of the presenters on show at the recent Intelligent Instructor and ADINJC Expo, and they were kind enough to allow me to record them.So on this episode, you'll hear those presentations and a quick chat with Richard Storrs taking a look at what's next for the Expo.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

Oct 3, 2024 • 59min
Six 4 Sixty - Dr Box Special
Join Terry Cook and a panel of six esteemed driving instructors as they dive into crucial discussions about the psychological aspects of driving and the challenges faced by new drivers. The conversation kicks off with an exploration of how instructors can help young learners build confidence and manage stress while navigating the roads. As they tackle a range of thought-provoking questions sent in by Dr. Elizabeth Box, the panel emphasizes the importance of relationship-building and understanding the unique needs of each learner. The episode highlights the significant role of instructors in preparing students for real-world driving situations, particularly concerning risks associated with peer passengers and late-night driving. With a blend of humour and practical advice, this lively discussion aims to empower instructors and enhance the overall learning experience for new drivers.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ In this edition of Six 4 Sixty, the questions were submitted by Dr Liz Box, and therefore pose a slightly different challenge to our ADI Avengers:Neil WightmanPhil CowleyEmma CottingtonChris BenstedLee SparyBob MortonYou can find the DriveFit resource mentioned in the show here.For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: The psychological aspects of driving education are crucial for building confidence in students. Instructors should create an engaging environment that encourages students to ask questions. Maintaining a balance between teaching and allowing students to experience challenges is important. Parents can play a significant role in their teens' driving education by supporting practice. Instructors must stay informed about driving laws and regulations to educate their students effectively. Having a network of fellow instructors helps in sharing best practices and staying motivated.

Sep 29, 2024 • 1h 45min
The Green Room #43 - Be More Garry
his week on The Green Room Terry and Chris dive into the latest report from the DVSA including looking at test waiting times.Pay per mile is also discussed, along with whether wearing an Instructor Podcast t-shirt could help your chances of passing a Part 3 test.We also wrap up the listener questions from last month and finish by breaking down who we'd like to watch at the Expo.Check out the DITC hereRead the DVSA report here.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

Sep 26, 2024 • 8min
Short Lessons #31 - Is the Driving Instructor Profession evolving to help pupils?
Welcome to The Instructor Podcast Short Lessons – in these bite-sized episodes I dive back into the archives and pull out a nugget of information or inspiration to get you thinking – today we’re heading back to March 2022 as I'm joined by Tracey and Kev Field who are talking about the way in which the industry has evolved to help and embrace pupils.Listen to the full episode hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC

Sep 15, 2024 • 1h 13min
In Conversation with... Laura Morris - Part Six: Training
Has CPD become toxic? What defines training? Is The Instructor Podcast training? All questions Laura Morris and I debate on the last episode of this season.Season 8 of The Instructor Podcast is sponsored by Bright Coaching - A training company for Approved Driving Instructors and Trainers.Thank you to Laura Morris for being the first guest on 'In Conversation With...'You can find GoGreen here, and join Lou's PDI group here.Sign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelTo become an even more awesome driving instructor, be sure to check out our Premium subscription here you'll find some of the best training and trainers in the industry, including:Deep dives into coaching, The Standards Check, Mindfulness, and moreExclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie, Client Centred Learning, The ADI/PDI Doctor, and more...The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTube

Sep 15, 2024 • 1h 4min
In Conversation with... Laura Morris - Part Five: Failure
Failure! What does it mean, how do we handle it, and where have we failed? These are just some of the points I dive into with Laura Morris on this episode.Season 8 of The Instructor Podcast is sponsored by Bright Coaching - A training company for Approved Driving Instructors and Trainers.Thank you to Laura Morris for being the first guest on 'In Conversation With...'You can find GoGreen here, and join Lou's PDI group here.Sign up for The Instructor Podcast NewsletterFollow The Instructor Podcast WhatsApp channelTo become an even more awesome driving instructor, be sure to check out our Premium subscription here you'll find some of the best training and trainers in the industry, including:Deep dives into coaching, The Standards Check, Mindfulness, and moreExclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom StensonLive 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie, Client Centred Learning, The ADI/PDI Doctor, and more...The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTube