

The Instructor
Terry Cook
Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors.
I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.
To accompany the podcast there's also a premium subscription feed:
https://www.patreon.com/theinstructor
Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner.
To accompany the podcast there's also a premium subscription feed:
https://www.patreon.com/theinstructor
Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
Episodes
Mentioned books

Apr 10, 2025 • 1h 10min
What can driving instructors do?
Today’s chat is all about taking a good, hard look at what’s going wrong in our driving instructor world—and guess what? We're not pointing fingers at everyone else! We’re diving into three big issues: road deaths, the driving test backlog, and the importance of continuing professional development (CPD). Instead of playing the blame game, we’re putting the spotlight on what *we* can do to make our industry better. From sharing insights on reducing road deaths to practical steps for improving test pass rates and encouraging CPD participation, we’re all about proactive solutions! So buckle up and join us for a fun and insightful ride as we celebrate our fourth anniversary with some serious reflections and a few laughs along the way!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. Bob's mentorshipClient Centred LearningThe Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Celebrating a fantastic four years, the latest episode of the Instructor Podcast dives deep into the challenges facing driving instructors today. This special anniversary episode features a reunion with Bob Martin, the very first guest of the show, and together they explore three major issues currently plaguing the driving instruction industry: road deaths, the driving test backlog, and the need for continuous professional development (CPD) among instructors. Instead of pointing fingers, Terry and Bob focus on actionable solutions that instructors can implement to make a real difference. They discuss the importance of taking responsibility and how each instructor can contribute to reducing road fatalities and improving the overall quality of driver education. With engaging anecdotes and some light-hearted banter, they emphasize the idea that while the industry faces significant challenges, positive change starts with each individual instructor taking proactive steps in their teaching methods and professional growth.In this lively chat, Terry and Bob not only reflect on the past four years of the podcast but also challenge listeners to think critically about their roles as driving instructors. They delve into the practical aspects of reducing road deaths through better training techniques, which includes fostering critical thinking in learners rather than rote memorization of rules. This episode serves as both a celebration of the podcast's journey and a call to action for instructors to commit to their own professional development and the safety of their students. Tune in for an episode filled with insights, humor, and a shared vision for a safer driving future!Takeaways: This anniversary episode reflects on the growth and impact of the Instructor Podcast over the last four years in shaping better driving instructors. Terry and Bob discuss three major issues facing the driving industry today and emphasize the importance of taking personal responsibility to address these issues. The conversation highlights the significance of coaching in driving education as a way to develop better decision-making skills in learners, not just rote memorization. Listeners are encouraged to engage with continuing professional development (CPD) opportunities to enhance their teaching methods and improve road safety. Terry shares personal anecdotes about practical lessons that can enhance learner confidence and skills, illustrating the importance of real-world experience in driving education. The podcast stresses that while the industry faces many challenges, instructors can influence positive change by leading by example and fostering a culture of safety and responsibility.

Mar 31, 2025 • 1h 10min
Green Room #49 - To bin, or not to bin...
There's some meaty news to get stuck into this month, including:The ConventionShould an ADI be a position of trust?Driving and theory test changesWe also take a look at the concept of 'binning' students.Check out the DVSA blog and the BBC articleYou can find my safeguarding episodes here:SafeguardingProfessionalismAnd find the DITC hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Terry Cook and Chris Benstead dive into the latest happenings in the driving instructor world with a delightful mix of banter and insight. Kicking off with the exciting news that this is the 49th episode of their podcast, the duo makes sure to keep the energy high as they tease the upcoming 50th episode, promising more laughs and surprises. They share updates about the sale of Total Drive, a big player in the industry, and discuss the implications of such changes. As they navigate through the world of driving instruction, they touch on the importance of community and supporting fellow instructors, which is often overlooked amid the hustle and bustle of their daily routines. With a sprinkle of humor, they joke about the common struggles instructors face, like dealing with students who sometimes don't show up for lessons. The conversation flows effortlessly, reflecting on past experiences and the challenges that come with being a driving instructor. The heart of this episode lies in the camaraderie and shared experiences that help build a supportive network of professionals in the driving instruction industry.Takeaways: This episode is a celebration of our 49th podcast milestone, gearing up for an epic 50th episode next time! We're diving into the latest buzz in the driving instructor world, and you won't want to miss all the juicy updates! Terry and Chris chat about the importance of treating students with respect and professionalism, especially in challenging situations. We explore the sensitive topic of driving instructors being included in the 'position of trust' list and why it's essential for safeguarding.

Mar 20, 2025 • 28min
Theory test updated to include ADAS, and why the 'why' is so important
Today, we’re diving into the nitty-gritty of the new theory test updates that now include ADAS questions—yep, that’s Advanced Driver Assistance Systems. We’ll chat about how these changes could throw a curveball at driving instructors and learners alike, especially with the tech lingo that could leave some scratching their heads. Chris Bensted joins me to break down what instructors can do to incorporate this latest theory into their lessons without losing their marbles. Plus, we’ll share some tips on navigating through the maze of questions and how to keep our students ahead of the game. So, buckle up and let’s hit the road to better driving instruction together!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: The latest theory test now has ADAS questions that driving instructors need to incorporate into their lessons. Driving instructors should grab the updated 'Driving Essential Skills' book to stay informed on ADAS content. Understanding the technical jargon in the ADAS questions is crucial for passing the theory test effectively. Instructors must engage with their students about the different technologies in cars, making learning fun and relatable.

Mar 13, 2025 • 55min
The F-Word (no, not that one!)
Today, we’re diving deep into the “F Word” – and no, I’m not talking about your favorite swear word! We’re getting real about failure and how it’s not just a pitfall but a launchpad for growth. I’m joined by the wonderfully insightful Deucalion McGregor-Sims, who’s all about flipping the script on failure. We’ll tackle some juicy questions like, what does failure even mean? Spoiler alert: it’s all about learning from those epic faceplants! Plus, we’ll share our own tales of flops that turned into fantastic lessons. So grab your metaphorical helmets, folks, because we’re about to embrace the glorious messiness of life and learn how to bounce back better than ever!Check out GoGreen hereFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Failure is not about getting it wrong but refusing to learn from it, so be a learnin' machine! Embrace your failures, they’re just stepping stones to success; every setback is a setup for a comeback! The podcast emphasizes that everyone's definition of failure is unique, so let's celebrate our differences, folks! We all sulk sometimes, but it’s key to bounce back and find the lessons hiding in our failures! Discussing failure openly helps us realize we all face it, fostering a supportive community where we can grow together. The F word is our friend; we should lean into it and use it to refine ourselves, not define us!

Feb 28, 2025 • 1h 21min
Green Room #48: Why do young people crash?
Dr. Liz Box, a renowned research director at the RAC Foundation specializing in transport policy and Chris Bensted, co-founder of the DITC, dive into the pressing issue of young driver safety. They discuss the factors contributing to high-risk behaviors among newly licensed drivers, such as biological and social influences. The conversation emphasizes the need for structured educational programs and effective communication in driver education. Listeners also gain insights into the importance of ongoing safety discussions beyond the test, aiming for a transformative approach to road safety.

Feb 27, 2025 • 30min
Driving Mobilty
Pennie Alexander and Jacky High-Caston, join me on this special bonus episode of The Instructor Podcast as we discuss Driving Mobility and why they need ADIs.Take the survey here.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Strap in, folks! This bonus episode of the Instructor Podcast, hosted by the ever-jovial Terry Cook, is a wild ride through the world of driving instruction with a twist! We’re diving deep into the Driver Mobility survey, led by the dynamic duo of Penny Alexander and Jackie Hykasten. Imagine this: a bunch of driving instructors getting together to chat about how they can better cater to students with disabilities. Yep, that's right! They’re not just talking shop; they're on a mission to gather insights and make driving instruction more inclusive for everyone. Penny spills the beans on how the survey aims to collect crucial data about the challenges faced by Approved Driving Instructors (ADIs) who work with individuals with disabilities. And trust me, the anecdotes are as heartwarming as they are enlightening! From adaptations in vehicles to the importance of understanding neurodiversity, it’s a treasure trove of information for anyone in the driving instruction game. So, grab your favorite beverage, kick back, and let’s explore how we can all make the roads a little more accessible!Takeaways: The podcast highlights the importance of the Driver Mobility survey for instructors to understand the needs of driving learners with disabilities, which helps pool knowledge and resources together. Terry Cook emphasizes that anyone interested in the world of driving instruction should participate in the surveys, making their voices heard to improve the industry. The conversation reveals that there is a significant lack of specialized driving instructors for those with disabilities, indicating a huge opportunity for growth and training in this area. The podcast discusses adaptations in vehicles, showcasing how they can empower individuals with disabilities to drive effectively, and how instructors can learn to use these adaptations. There are ongoing efforts to gather data on instructors' experiences and barriers faced in teaching students with disabilities, aiming for a more inclusive driving instruction environment. Finally, the episode underlines the collaborative approach needed in the driving industry, where feedback from instructors can shape future training and resources for better inclusion.

Feb 9, 2025 • 40min
The New National Driving School that's Supporting Driving Instructors
We're diving into a super exciting chat about a brand new national driving school that’s all about giving instructors the support they truly deserve. Check out the Supprt Facebook pagePhil Cowley and Diana Todd swing by to spill the tea on their fresh venture, aptly named Support Driving School, and let me tell you, it’s not just a catchy name! These two are on a mission to create an army of driving instructors who are ready to revolutionize road safety. Imagine a whole crew of instructors, trained, supported, and motivated to make a real difference on the roads – sounds pretty epic, right? We’re here to chat about their vision, the community vibes they’re building, and how they plan to rock the driving instructor world together – so buckle up, because this ride is going to be a blast!For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Picture this: a dynamic trio takes centre stage on the Instructor Podcast, where Terry Cook, Phil Cowley, and Diana Todd are on a mission to shake up the driving school scene! They’ve launched a brand new national driving school, aptly named Support Driving School, aimed at giving a high five to instructors everywhere. This isn't just about passing tests; it’s about creating a community of driving instructors who are passionate about road safety, growth, and support. Terry, the jolly northern host, dives straight into a fun and insightful discussion about what inspired Phil to take the leap. Spoiler alert: it’s all about making a difference! Phil recounts how, instead of whining about the lack of support for driving instructors, he decided to roll up his sleeves and build something better. He’s all about creating an army of instructors who will not only deliver top-notch lessons but will also contribute to safer roads. Diana’s in the mix too, sharing her thoughts on how this venture is going to change the industry and empower instructors. The trio discusses their vision, the importance of mentorship, and how they plan to foster a supportive network for instructors. This episode is a delightful blend of humour, inspiration, and a whole lot of passion for driving instruction!Takeaways: Starting a national driving school is all about supporting instructors and enhancing road safety, which is our jam! We’re creating an army of driving instructors who care about their learners and strive for improvement every day! Community is key! We’re building micro-communities for instructors to connect, share, and grow together in this crazy driving world. Our mentors will provide personalized support, ensuring every instructor feels valued and empowered in their teaching journey.

Feb 6, 2025 • 35min
Mini-Casts #2: Phil Cowley and Will Stewart
Today, we’re diving into the wild world of driving school marketing! Our guests, Phil Cowley and Will Stewart, are here to shake things up and share some fresh ideas that’ll get those student inquiries rolling in like a well-oiled engine. Phil kicks things off by reminiscing about the days of “buy one, get one free” lessons and how the game has changed post-COVID. Spoiler alert: it’s all about standing out in a crowded market now! We chat about the power of social media, the magic of community engagement, and even sprinkle in some fun tips like leveraging your students as your biggest cheerleaders. So buckle up, because we’re about to shift gears and rev up your marketing game!Get a FREE week's trial with The Instructor Premium!Check out InspireCheck out Will's SubstackFor more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Diving into the vibrant world of driving instruction, we explore the clever marketing tactics that can help your driving school stand out in a crowded market. Phil Cowley spills the beans on what’s working post-COVID, revealing how the landscape has changed from the old buy-one-get-one-free deals to a more genuine approach to attracting students. We discuss the magic of social media and how regularly posting engaging content—like driving tips or funny anecdotes—can keep your school top of mind for potential learners. Get ready to discover how to harness the power of local partnerships and community engagement to boost your driving school’s visibility without breaking the bank. Whether it's sponsoring a local sports team or posting creative content, this episode is packed with gems to help you drive your business forward!Takeaways: The podcast dives into the marketing strategies for driving schools, emphasizing the importance of social media presence to attract potential students. It's like casting a fishing net, but make sure it's the sparkliest one out there! Instructors are encouraged to engage with their local communities through sponsorships or partnerships, which can create brand awareness and boost credibility. Think of it as being the cool kid on the block who everyone wants to hang out with! A focus on the unintentional help instructors might offer students during lessons is discussed, reminding us to empower learners instead of doing the thinking for them. After all, we want them driving, not just coasting along! The episode highlights the idea that marketing doesn't have to be traditional; creativity can shine through unique content that showcases personality, making the driving school memorable. So, let your quirky side out and show the world what makes you, you! Listeners are encouraged to reflect on their teaching methods and consider how to challenge students effectively, ensuring they are developing their own driving plans rather than relying on instructors to lead the way. It's like teaching them to ride a bike without training wheels, but with a bit more horsepower! The conversation also touches on the overlap between sports coaching and driving instruction, suggesting that techniques from athletics can enhance driving lessons, making them more engaging and effective. Because who wouldn’t want to score a goal in both driving and sports?

Jan 31, 2025 • 1h 7min
The Green Room #47: Could 2025 be the best year for Driving Instructors?
Terry and Chris dive into the exciting future of driving instruction as they discuss potential changes in the DVSA test booking system. They humorously examine the rise of national schools and how local instructors are innovating to compete. The importance of community and ongoing professional development shines through, with initiatives like International Driving Instructor Day on the horizon. Expect engaging insights on personal branding and building connections while promoting road safety, all sprinkled with laughter and camaraderie.

Jan 23, 2025 • 33min
Mini-Cast #1 - Kevin Sellwood & Sarah Hall
Terry Cook welcomes listeners back to the Instructor Podcast with an exciting lineup featuring two distinct guests, Kevin Sellwood and Sarah Hall, who each bring their own unique perspectives and experiences from the driving instruction world. The episode kicks off with Terry discussing the purpose of the podcast: to enhance the skills of driving instructors and improve the operations of driving schools. Kevin, a former driving instructor and podcast host, shares his journey of getting back into the groove after experiencing personal setbacks that dampened his enthusiasm for podcasting. He opens up about the life events that affected him, including family losses and the challenges of engaging with guests for his own podcast. Kevin's renewed passion is evident as he discusses his eagerness to explore the quality of driver training and the misinformation prevalent in the industry. The conversation highlights the importance of consistent communication and the need for instructors to stay informed and engaged with their craft.Sarah Hall, the second guest, adds a vibrant energy to the discussion as she shares her transition from teaching learner drivers to working with car manufacturers and engaging in advanced driving and fleet training. She embodies the spirit of versatility, taking on roles that allow her to explore precision driving and even partake in motorsport events. Sarah emphasizes the significance of planning and awareness in driving, drawing parallels between her racing experiences and the skills necessary for safe driving on public roads. Her insights into the 'body language of cars' shed light on the subtleties that experienced drivers often perceive, underscoring the need for awareness that goes beyond basic driving techniques. The episode wraps up with an encouraging message about the evolving nature of driving instruction and the opportunities that lie ahead for both guests and listeners alike.For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform. Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field. Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts. As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers. The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:FacebookTwitterLinkedInInstagramYouTubeAnd be sure to check out the DITC Takeaways: Maintaining enthusiasm and structure in podcasting is important to avoid burnout. Kevin Sellwood shares his journey of rediscovering passion in podcasting after personal challenges. Sarah Hall discusses her transition from teaching learners to advanced driving and fleet training. The concept of 'body language of the car' emphasizes awareness of other drivers' intentions. Both guests highlight the need for accurate information in driver training and education. Exploring the opportunities that arise within the driving industry, including unique experiences like rallying.