The Instructor Short Lessons #34 - Copywriting and SEO Explained for Instructors
In this short lesson, we're diving back to my 2022 conversation with the brilliant Nik Oakes to demystify two often misunderstood marketing terms: copywriting and SEO.
Nik breaks down what they really mean, why they matter for driving instructors, and how to use them effectively without getting lost in jargon. From understanding the difference between chatter and intention, to how using the right terms (like "ADI") can massively boost your visibility online, this bite-sized lesson is packed with practical gold.
Whether you're blogging, building your website, or just want more eyes on your business, this one's a must-listen.
Listen to the full episode here
🔥 Get More Than Just Test Passes – Join the Premium Membership
If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else — from expert sessions to confidence coaching, business building, and beyond — this is the stuff no one else is giving you.
👉 Start your free 7-day trial now: Sign up here
More from The Instructor Podcast
Hosted by Terry Cook, this show is all about helping driving instructors grow their business, sharpen their skills, and look after their wellbeing.
đź”— Browse all episodes and extras: The Home of The Instructor Podcast
Get the Workbook for Every Episode
When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.
Sign up for The Instructor email
📲 Stay Connected via WhatsApp
Quick insights, new content, and useful updates direct from Terry.
Join the channel: whatsapp-link.com
The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms: