Swisspreneur Show

Nicolas Egger, co-founder of Poinz and Aepsy, discusses his journey from footballer to entrepreneur. Topics include the emotional toll of startups, sorting out shares, getting good psychologists on Aepsy, and going B2C first, then B2B.

Timestamps: 4:25 - Three technical co-founders 6:37 - Completing Venture Kick 8:34 - qCella’s heated mats  10:25 - The challenge of finding the right people  12:28 - Having two rather different products About Murielle Schreck: Murielle Schreck is the co-founder and CEO at qCella, an ETH spin-off impregnating natural fibers with copper and using them to develop heating pads with superior properties compared to commercially available heating wires. She holds a PhD in Materials Science from ETH and started qCella as soon as she obtained her degree in 2021. qCella mats have the proper electrical resistance across the entire structure so that they heat homogeneously when connected to a power source (e.g.: a battery). The thinness and smoothness of the heating mats allow for more energy-efficient heating by eliminating the need for a heat-losing upholstery layer between mat and human body. The heating mats can also be cut into any shape and size and are easily integrated into the final heated product. qCella is currently raising a pre-seed round of CHF 600K, part of which through the Swisspreneur Syndicate. They plan on using the funds to help launch their first product. Click here to learn more about the deal. Don’t forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.

Timestamps: 14:08 - Running out of money 18:50 - Choosing loans over equity  19:55 - Ensuring sustainability across the supply chain 25:17 - Boycotting the 5 biggest plastic polluters 42:05 - Sharing margin with resellers About Sven Erni: Sven Erni is the co-founder and CEO at Impact Acoustic, a Swiss provider of high-performance, circular acoustic solutions made from upcycled material. He holds a BSc in International Hotel Management from EHL, Lausanne, and previously worked for companies like PDM International and Pfister Professional AG before starting Impact Acoustic in 2019. Most acoustic panels nowadays are made out of glass or rock, and so while they are technically circular/recyclable, it requires a lot of energy (and therefore money) to recycle them. Impact Acoustics’ panels, on the other hand, are made 100% out of recycled PET bottles and are themselves recyclable. Their products are lightweight, robust, washable and available in several sizes. Together with his team, Sven decided to say no to a request for a quotation from the American PepsiCo headquarters for + USD 500K, which would have been their biggest single standing offer to date. They did this out of a conviction that it does not make sense to work with one of the 5 biggest plastic polluters on Earth if their mission is to help fight plastic waste. Similarly, they decided not to work with any of the other 4 big polluters: Coca-Cola, Suntory, Danone, and Nestlé. Their board was not happy, but Sven and his team have stuck to their decision and continue saying no to offers from these companies, even though they estimate that this will lose them 1.2-1.5M in turnover in 2023 alone. They do, however, do business with companies like Amazon, and the rationale behind it is that if they don’t do business with any polluters, they won’t do business at all. Their goal is to one day become obsolete (as there will be no more plastic waste), but they don’t think this will happen anytime soon. Don’t forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.

Thomas Zurbuchen, a professor at ETH Space and former NASA Associate Administrator, shares riveting insights from his journey in astrophysics and entrepreneurship. He reflects on being kicked out by his father for pursuing science and how that shaped his resilience. Thomas discusses the complexities of leading NASA missions like James Webb and Perseverance, emphasizing the importance of personal connections and diverse teams. He also highlights the immigrant mindset as an advantage in understanding global markets. Now back in Switzerland, he aims to empower the next generation in space exploration.

Timestamps: 3:53 - How to know if you’re ‘investable’ 6:49 - Getting in touch with investors 8:08 - How much equity to give away  13:48 - Equity round or convertible loan? 37:16 - Celebrating a closed round About Pascal Koenig & Sophie Lamparter: Sophie Lamparter is the co-founder of DART Labs, an international fund investing in early stage Swiss climate and health tech startups to accelerate them on the US market. She holds a degree in Communication and Media Studies from ZHAW. Pascal Koenig is the co-founder, former CEO and current board member at AVA women, a startup manufacturing wearable fertility trackers for women. He studied business in St Gallen and New York and worked at McKinsey for a few years before being invited by one of his university professors to join a startup project — Cardiosave. Pascal and Sophie have created a fundraising masterclass which is available for free at https://swisspreneur.org/fundraising. During this live session, they summarized the masterclass into a few key takeaways, some of which are jotted down in these shownotes as well. How do you know if VC money is right for you? Sophie and Pascal think that if you can afford to go bootstrapped, you should do it. If you only need to raise a small sum of money, go for angel investors. If you want to raise larger amounts, it would make sense to reach out to VC investors, but you should take into consideration that a VC fund’s goal is to have one of their investments return the value of the entire fund. So if you pitch to a CHF 100M fund, know that their goal is to invest in a startup that will return them 100M. Is that the kind of startup that you are willing to build and capable of building? How do I make my startup more “investable”? First of all, you need to strengthen the team. If your startup has little to no traction but a great idea, then what funds evaluate is the team’s potential. Secondly, you should attempt to build some traction through things like marketing campaigns, and if you haven’t validated your product/service yet, you should at least validate the tech it’s based on. How much equity should I give away in my first round? No more than 25%. Remember, if things go well, you’ll be doing plenty of rounds. How do I come up with my startup’s valuation?/ How much money should I ask for? Know that if you ask for CHF 1M, that presupposes your company valuation is CHF 4M. So if you go in asking for CHF 5M and investors don’t think your company is worth CHF 20M, you’re not getting any money. Should I go for an equity round or a convertible loan? Convertible loans have the advantage of being fast: you can deploy the money the following day. Pascal and Sophie recommend that if your company is still early stage and/or if you’re raising a small sum, you should go for a convertible loan. For bigger rounds/late stage, go for equity. What makes a great pitch deck? Simplicity. It should be crystal clear even for people who don’t work with you/in your industry. Why do I need to build a long list of 100 investors? Shouldn’t I be selective? Selectivity happens further down the line. If you just talk to 5 investors, even if they respond enthusiastically, that doesn’t at all mean that they'll invest. Pascal recommends that you reach out to 100 investors (given that they all invest in your industry/stage), because out of those 100, 50 will do a call. Out of the 50, 20 will go into due diligence. And then once you get your first term sheet from one of them, other term sheets start showing up — that’s the time to be selective!

Get tickets to Scaleup Slopes 2024 here. Timestamps: 3:40 - Culture shock from moving to Switzerland 12:26 - Being a solo founder 20:43 - Expanding yourself vs franchising 28:05 - Acquiring silent partners 36:00 - Benefits of expanding slowly About Mallory Houston Nieman: Mallory Houston Nieman is the owner and operator of Velocity, Switzerland’s first indoor cycling studio. She holds a BA in English & Psychology from Cornell University and an MBA from Swiss Business School, Kloten, and previously worked for American advertising agencies like Hill Holliday and Digitas before moving to Switzerland in 2011 and starting Velocity in 2015. At Velocity, every ride is measured via power meters, and the rider’s distance covered, calories burned, and power output (watts) are recorded on their online profile so that they can track their progress towards their personal goals. In Velocity’s Veloburn classes, riders have the option to join the Veloboard leaderboard.  The first challenge Mallory faced when building Velocity was landing the first location (in Zurich): they needed a lot of air, water, and sound proofing, and Mallory’s German was limited at the time, so it was tough to find the right space and convince the landlord to take them in. The second big challenge the team faced was the COVID pandemic, during which they had to close down. To stay afloat, Mallory put the Velocity team on Kurzarbeit, negotiated with landlords, and also benefited from a percentage of revenue loss from the Swiss government. She also made sure to maintain Velocity’s online presence so as to preserve unity and motivation among their community. Velocity currently has 3 locations: Zurich, Zug and Enge. They’ve chosen to expand on their own instead of franchising because they care deeply about maintaining the soul of Velocity, and also because they’re very careful when choosing locations — all 3 of their studios are within a 4 minute walk of train stations.  Don’t forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.

Timestamps: 1:50 - Joining the Navy 9:53 - Being a solo founder with a mentor 25:30 - Creating sustainability incentives  35:41 - Expanding to Norway and the USA 42:04 - Participating in the Sparks IPO Academy About Mario Michan: Mario Michan is the co-founder and CEO of Daphne Technology, a climate deep tech company reducing air pollution produced by the global shipping industry. He holds a PhD in Physics from the University of British Columbia and previously worked as a research scientist at CERN and EPFL before starting Daphne Technologies in 2017. The company measures, reduces and monetises greenhouse gas emissions from industrial sources by developing and scaling innovative technology, enabling their customers to monetise voluntary carbon emission reductions. Shell Ventures, Saudi Aramco Energy Ventures, Trafigura, AET and Swisscom have invested in Daphne Technologies, and the company has subsidiaries in Norway and the US. Don’t forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.

Timestamps: 1:27 - Renewable energy in 2008  10:02 - The volatility of the energy market 16:00 - Renewables subsidies on their way out 25:18 - Growing pains as a company 31:53 - Raising funds in an unideal context About Michael Waldner: Michael Waldner is the co-founder and CEO at Pexapark, a provider of energy risk and portfolio management capabilities for renewable energy. He holds a MSc in Industrial Management and Manufacturing Engineering from ETH and previously worked at companies like EGL AG and Axpo Trading AG before starting Pexapark in 2017. With more than 30GW of renewable PPA transactions supported, Pexapark is the reference for buying, selling and managing renewable energy. What is PPA, you may ask? The acronym stands for Power Purchase Agreement, which is a contractual agreement between energy buyers and sellers. They come together and agree to buy and sell an amount of energy which is or will be generated by a renewable asset. PPAs are usually signed for a long-term period between 10-20 years. Thanks to the low cost of solar technology, solar is now one of the cheapest renewables available. That is what makes solar PPAs popular. Don’t forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.

We interview Switzerland’s most talented founders, business leaders and innovators. Listen to the trailer of Switzerland’s #1 podcast for entrepreneurs.

Timestamps: 1:13 - Accidentally ending up in China 9:04 - Psychological safety at work 18:50 - Publicly disclosing your pricing 28:10 - Getting the first customers 36:00 - Doubting if you’ll make it About Loris Niederberger: Loris Niederberger is the co-founder of Moodtalk, a software for clarity and structure on how teams work together successfully. He holds an MA in International Management from CEMS and previously worked for companies like swissnex China and Voliro Airborne Robotics before starting Moodtalk in 2021. It is estimated that 97% of C-levels don't know how the company’s strategy, values, and principles are understood and lived in teams, and 3 out of 4 employees say it's unclear how to collaborate optimally as a team. This lack of clarity naturally leads to dissatisfaction, overload, and disorientation — that’s where Moodtalk comes in! Moodtalk lets you define rules for collaboration and update them frequently, and every defined initiative gets tracked. Through Moodtalk, you can define some basic rules for working optimally together as a team by answering questions like: What should our meeting culture be like? (Cadence, time of day, prep, meeting notes…) How do we give each other feedback? (What does quality mean to us?) How do we approach people who seem burned out? By defining these things early on and sticking to them, you slowly build up ‘psychological safety’ in your team, which is a term for how willing your team members are to speak up whenever they disagree with something, or simply wish to propose an idea. Of course these things can theoretically be achieved without specialized software, but then again, so can sales and accounting, and we don’t tackle those without proper software nowadays. Moodtalk estimates that through their software teams save an average of 12h per month (mostly by cutting out unnecessary meetings!) and reduce fluctuation by more than 20%.Don’t forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.