Run a Profitable Gym

Gym ownership can feel like a thankless job at times. No one sees all the late nights, early mornings, blood, sweat and tears you put into your business.That's why Two-Brain Business' Clients' Choice Award is so meaningful. It's more than a trophy. It's a signal from your clients that you're doing things right and that they appreciate you. The 2020 Clients' Choice award winner is Nick Seabock, owner of Off the Grid CrossFit in New Jersey.Links:CrossFit Off the GridArboxDriven NutritionGym Owners UnitedTimeline:00:23 – All about the Clients’ Choice Award. 3:34 – What sets Off the Grid CrossFit apart. 4:38 – Nick’s approach to client care. 6:13 – When the pandemic hit. 8:22 – Maintaining community during the COVID shutdown. 10:28 – Positive takeaways from the shutdown experience.

The average length of engagement—the average amount of time a member sticks around—for most gyms is 7.8 months. At CrossFit Moncton, it's 4.5 years.CrossFit Moncton owner Kevin Wood joined Mike Warkentin to share how he gets his members to stay for so long.  It's about actually caring about your members, he said, and following that care up with action.Tune in for some actionable advice you can implement today to figure out exactly when and why your members leave, how to stop those leaks and what you can do to increase your gym's length of engagement.Links:CrossFit MonctonCrossFit Moncton: "Gyms are high-risk areas ... really?"WodifyFree ToolsTimeline:1:51 – Calculating length of engagement.6:27 – Showcasing your clients.9:06 – Length of engagement and the client-intake process.11:18 – Finding the leaks.14:15 – Why people leave after 30-50 days.15:16 – What happened when Kevin made a 50-year-old man cry.17:15 – The sniper effect.18:20 – Using systems to catch lagging members before they disappear.21:26 – Showing members you care about them.24:17 – Evolving with your audience.25:53 – Managing LEG during COVID.30:25 – Getting lost members back after COVID closures.32:19 – Two simple things you can do today to increase LEG.

Mike Collette had just split from his business partner, gotten married, bought a house and gotten a dog—then COVID hit.Six months later, his gym is not only still standing but is also turning a 30% profit—likely because of how well Mike was running his business before the crisis. Learn how he did it—and why he earned Two-Brain's Left Brain Gym of the Year Award—here.Links:Prototype Training SystemsAGuardWodifyGym Owners UnitedTimeline:00:27 – All about the Left Brain Gym of the Year award.4:16 – The secret to Prototype Training Systems’ success.6:46 – Creating great careers for coaches.10:00 – Learning how to sell fitness.14:30 – Looking back—and appreciating failure.16:47 – Marketing and the power of content creation.18:46 – Maintaining consistent communication with staff and clients.21:06 – Dealing with the COVID shutdown.25:22 – Turning necessities into opportunities. 30:06 – Choosing to be a leader during times of crisis.

Australians have faced some of the most severe COVID lockdown restrictions in the world: Evening curfews. Travel restricted to a 5-kilometer radius from home. Multiple total shutdowns. The severity of the restrictions has many Australian gyms hanging by a thread. But not Tribe MVMNT.Despite these extreme challenges, gym owner James Mawson says his gym has actually grown. Revenue and membership are both up, and he's even planning on opening a second location soon. But he didn't just get lucky, and it wasn't easy. Tune in to learn how James increased revenue, kept his staff paid and increased his membership during the COVID crisis.Links:Tribe MVMNTIncite Tax: Profit First for MicrogymsTwo-Brain CoachingThe Second Shutdown Plan for Gym OwnersDeanna Mawson, online nutrition coachTimeline:2:24 – Lockdown in Australia.6:39 – Surviving the first lockdown: all about the quick transition.8:30 – The power of membership suspension and automatic renewal.10:14 – Lending equipment.12:34 – The importance of attitude and leadership.14:40 – Moving the gym outside.17:24 – When the second shutdown hit.18:27 – Communication is critical.22:18 – Making the best of the new norm.27:43 – Increasing personal training.29:56 – Boosting revenue by 25%.30:54 – Listen to your members.35:12 – The power of confidence.38:36 – Getting the landlord on board.40:14 – Supporting staff during COVID.43:43 – How to get new clients during COVID.45:09 – Lessons learned that will stick for the long haul.

Before Brandon Evans started mentorship with Two-Brain Business, his gym, Heart and Hustle Fitness, was operating at a $7k deficit each month. Within four months of joining Two-Brain, the gym was back in the black.Here, Brandon shares some of the key lessons that have helped him shed the debt and stress and move into a true CEO role—and toward his Perfect Day.Links:Heart and Hustle FitnessDriven NutritionForever FierceGym Owners UnitedTimeline:00:26 – The Future Star award.2:44 – Brandon Evans’ secret to success.4:34 – Pre-Two-Brain: Stressed and in the red. 6:33 – Learning to take a singular focus.9:50 – Learning how to face challenges without panicking.12:50 – Becoming a leader.15:39 – How Heart and Hustle got out of debt.17:52 – The power of accountability.20:48 – Looking to the future: A future of freedom.

Could your gym survive without you? Not just for a weekend getaway, but for the long haul? If you don't have systems in place, the answer is "probably not."Without systems in place, everything falls to you, from cleaning the bathrooms to closing sales. And although your ego might like that, it doesn't work in real life. Here's Chris Cooper on the least sexy—but most critical—aspect of gym ownership.Links:Gym Lead MachineIncite Tax: Profit First for MicrogymsFree ToolsTimeline:2:14 – Systems keep things from falling in the cracks.4:43 – Systems save you from exhaustion and burnout.6:32 – Without systems, you’ll end up doing everything.8:18 – Systems will help you generate more revenue.9:24 – Systems mean consistency.12:02 – Systems protect your business for the long term.13:03 – Where to learn how to set up great systems.

At Two-Brain Business, our goal is to make a million entrepreneurs wealthy. We define wealth as freedom of time and finances, and that's exactly what Andrew and Mary Boimila have achieved.Andrew and Mary are the winners of the sought-after Two-Brain Owner Lifestyle Award. They've demonstrated they can take time away from their business—and still get paid—while the business runs itself. They set clear goals for themselves and their business, and they achieved them.Here's how they did it. Links:Tradewinds Health & FitnessAGuardArboxGym Owners UnitedTimeline:0:22 – The Owner Lifestyle Award.3:35 – Tradewinds, pre-Two-Brain.5:21 – Envisioning goals.7:39 – Evolving the business and building the right team.9:18 – Figuring out what’s important.10:54 – Building a “joyous, happy” team.14:12 – Staying strong during the COVID shutdown.16:57 – Providing rockstar customer service.18:31 – Content creation during COVID. 19:44 – Building a business that will last.22:20 – Words of wisdom to those who feel stuck.

"Never miss a crisis."Why? Because every crisis is an opportunity, whether it's to learn, improve or even start all over.Here, Two-Brain founder Chris Cooper shares the lessons he's learned from the COVID crisis—lessons that can help you become antifragile and emerge from this pandemic stronger than ever.Links:Forever FierceWodifyContact:chris@twobrainbusiness.comTimeline:3:03 – What the data says about gyms and the COVID crisis.6:40 – Watch out for false gurus.8:48 – The gyms that survived the COVID crisis vs. the ones that didn’t.12:11 – The Prescriptive Model: The key to survival.14:36 – Never miss a crisis.17:31 – What effective crisis leadership really looks like.21:43 – When downsizing is a good thing.22:49 – Investing in mentorship during crisis.26:38 – Forced to focus on what matters most.31:09 – Discovering resilience.

Good nutrition is key to getting results for your clients, and prepping meals ahead of time is a great way to keep them on track. But how do you get them to do it? Fitness expert and author Michelle Vodrazka joined Tiffy Thompson to talk about how to make meal prep easy and accessible for your clients. You'll learn how to get your clients started meal prepping for the week as well as great tips and tricks for keeping it fun and simple so they'll stay in the kitchen and away from the drive-thru.Links:Michelle VodrazkaIncite Tax: Profit First for MicrogymsDriven NutritionGym Owners UnitedTimeline:3:02 – How to start meal prepping: Pick your prep day(s).4:52 – Pick your recipes.6:35 – Make it fun.10:41 – What coaches can do to get clients to meal prep.13:13 – Give them simple tools.15:00 – Hacks to make meal prep even easier.17:39 – Staying motivated during difficult times.21:34 – Meal prep doesn’t have to be intimidating.

COVID has hit kids' fitness bad. No more gym class. No more sports. No more recess.Meanwhile, parents are dealing with increasingly antsy children forced to spend hours each day trying to pay attention to Zoom classes. But there's another option—your gym. If your gym is open, you have the perfect opportunity to help kids get the physical activity they need while also expanding your business. Jeff and Mikki Martin are the founders of the Brand X Method, the industry's premier youth coaching education course. Here, they joined Chris Cooper to talk about how to find and train great youth trainers and how you can use this post-COVID period to expand your reach to kids who need fitness now more than ever.Links:The Brand X MethodThe Professional Youth Coach CertificationIncite Tax: Profit First for MicrogymsForever FierceContact:info@thebrandxmethod.comTimeline:1:42 – Developing Brand X.7:40 – The decline of physical literacy in kids.12:22 – COVID’s effect on kids’ physical literacy.16:15 – So you need a kids program. Where do you start?21:27 – How to find the right person to lead your kids program.25:35 – How to train your kids coaches, and what the PYCC entails.27:35 – “Kids trainers should be the best-educated trainers in the world.”30:58 – What the online PYCC brings to the table that in-person training doesn’t.33:55 – The opportunity at your doorstep.