Consistent 30% Profit Margins: How Mike Collette Does It

Mike Collette had just split from his business partner, gotten married, bought a house and gotten a dog—then COVID hit.

Six months later, his gym is not only still standing but is also turning a 30% profit—likely because of how well Mike was running his business before the crisis.

Learn how he did it—and why he earned Two-Brain's Left Brain Gym of the Year Award—here.

Links:

Prototype Training Systems
AGuard
Wodify
Gym Owners United

Timeline:

00:27 – All about the Left Brain Gym of the Year award.

4:16 – The secret to Prototype Training Systems’ success.

6:46 – Creating great careers for coaches.

10:00 – Learning how to sell fitness.

14:30 – Looking back—and appreciating failure.

16:47 – Marketing and the power of content creation.

18:46 – Maintaining consistent communication with staff and clients.

21:06 – Dealing with the COVID shutdown.

25:22 – Turning necessities into opportunities. 

30:06 – Choosing to be a leader during times of crisis.